Support Specialist

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Link to apply - https://tally.so/r/mDMO5p

Role Overview:

We are looking for a highly motivated and dynamic B2B Sales Executive with experience in the fashion/textile industry. This role involves managing end-to-end sales processes, from lead generation to deal closure and You will work on identifying business needs, conducting sales calls, performing client research, and driving sales growth. A passion for sustainability and knowledge of sustainable practices in the fashion/textile industry is crucial for success in this role.

Key Responsibilities:

B2B Sales & Lead Generation:

• Identify and prospect potential business clients in the fashion/textile industry through lead generation techniques such as cold calling, email outreach, and networking.
• Conduct client research to understand business needs, challenges, and offer tailored solutions.
• Use CRM tools to track, manage, and update sales leads and opportunities.

Sales:

• Conduct sales calls with prospective clients to identify their pain points, needs, and determine the best solutions.
• Define and identify the ideal customer profile (ICP) to ensure targeted outreach and maximize sales opportunities.
• Provide platform demos to showcase our solutions, particularly focusing on sustainability features.

Negotiation & Deal Closure:

• Lead negotiations with clients, managing pricing, contract terms, and implementation timelines.
• Finalize contracts with internal teams, ensuring smooth deal closures and meeting sales targets consistently.

Sustainability Knowledge:

• Leverage knowledge of sustainability practices to educate clients and align solutions with their environmental goals.
• Promote the sustainability features of our products, helping clients reduce their environmental footprint.

Required Skills & Qualifications:

• Experience: 2-4 years of experience in B2B sales within the fashion/textile industry or SaaS sales.
• Sales Skills: Proven experience in end-to-end sales, from lead generation to deal closure.
• Negotiation Skills: Strong ability to negotiate and close deals.
• CRM Tools: Proficiency in CRM platforms to manage leads, contacts, and sales pipelines.
• Sustainability Knowledge: Understanding of sustainability principles, especially as they relate to the fashion/textile sector.
• Client Management: Demonstrated success in client onboarding, relationship management, and customer servicing.
• Communication: Excellent communication, presentation, and negotiation skills.
• Problem-Solving: Ability to handle objections and create solutions that align with client goals.

Preferred Qualifications:

• Education: Bachelor’s degree in Business, Marketing, or a related field.

Industry Knowledge: Experience in selling fashion/textile industry solutions or working with fashion/textile businesses focused on sustainable

Python Engineer

Job Description:

• Design, develop, and maintain scalable and efficient micro-services using

Python and related frameworks (e.g., Flask, FastAPI,pytest).

• Develop Python scripts and tools to automate deployment, configuration

management, monitoring, and maintenance of our systems.

• Design and implement API automation tests to ensure the reliability and

performance of our software products.

• Troubleshoot and resolve issues related to automation processes,

performance bottlenecks, and system failures.

• Integrate backend automation processes with CI/CD pipelines for seamless

deployment and continuous improvement.

• Optimize and refactor code to improve the scalability and maintainability of

frameworks/services.

• Collaborate with cross-functional teams to understand automation

requirements and design scalable, efficient backend automation solutions.

• Stay up-to-date with the latest industry trends, tools, and technologies

related to python backend frameworks.

Job Requirements:

• Bachelor's degree in Computer Science, Engineering, or related field (or

equivalent experience).

• 3+ Years of experience as a Python Developer with a strong focus on

automation.

• Proficiency in Python programming, including experience with libraries such

as Flask, Django, or FastAPI.

• Understanding of software design principles, data structures, and algorithms.

• Experience with database systems, including SQL and NoSQL databases.

• Familiarity with version control systems, preferably Git.

• Knowledge of containerisation technologies such as Docker.

• Experience with cloud platforms (e.g., AWS, Azure, Google Cloud) and

infrastructure as code (IaC) tools.

• problem-solving skills and the ability to debug complex automation issues.

• Excellent teamwork and communication skills.

• Ability to work in an agile development environment and adapt to changing

requirements.

We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.

Experience: 4 - 6 Yrs

Must Have Skills: Good flair for Writing with marketing touch

Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing

Key Responsibilities:

• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team

• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand

• Should be able to work with diverse set of people

• Should be able to understand the cultural nuances of US customers

• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services

• Should be able to do US overlap hours (India time 2 pm – 10 PM )

Technical Experience Mandatory

• Good command over English

• Mandatory: Marketing flavor while writing the content

Professional Attributes:

• Should be able to work independently on the technical and creative writing

• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams

• Ability to align with US region

• Ability to coordinate and get work done through partners for social media / website related areas

Educational Qualification: Any Degree

1. should have strong communication skill
2. able to communicate to client about technical solutions and needs
3. Able to deliver the project from end to end without management support
4. Should be able to code Full stack development Ex: MERN
5. Manage team independently
6. Minimum 5+ years of experience

Job Description: Magento Developer

We are looking to hire a skilled Magento Developer to build and maintain eCommerce websites for our clients. As a Magento Developer, you will be responsible for liaising with the design team, setting up Magento 1x and 2x sites, building modules and customizing extensions, testing the performance of each site, and maintaining security and feature updates after the installation is complete.

To ensure success as a Magento Developer, you should have excellent object-orientated programming knowledge, hold certifications for Java and Magento development, and be able to project manage. Ultimately, a high-level Magento Developer can build and maintain a user-friendly eCommerce platform that perfectly meets the needs of the client.

Magento Developer Responsibilities:

• Meeting with the design team to discuss the needs of the company.
• Building and configuring Magento 1x and 2x eCommerce websites.
• Coding of the Magento templates.
• Developing Magento modules in PHP using best practices.
• Designing themes and interfaces.
• Setting performance tasks and goals.
• Troubleshooting integration issues.
• Updating website features and security patches.

Magento Developer Requirements:

• Bachelor’s degree in Computer Science or related field.
• Advanced knowledge of Magento, JavaScript, HTML, PHP, CSS, and MySQL.
• Experience with complete eCommerce lifecycle development.
• Understanding of modern UI/UX trends.
• Knowledge of Google Tag Manager, SEO, Google Analytics, PPC, and A/B Testing.
• Good working knowledge of Adobe Photoshop and Adobe Illustrator.
• Strong attention to detail.
• Ability to project-manage and work to strict deadlines.
• Ability to work in a team environment.

We are a self organized engineering team with a passion for programming and solving business problems for our customers. We are looking to expand our team capabilities on the DevOps front and are on a lookout for 4 DevOps professionals having relevant hands on technical experience of 4-8 years. 

We encourage our team to continuously learn new technologies and apply the learnings in the day to day work even if the new technologies are not adopted. We strive to continuously improve our DevOps practices and expertise to form a solid backbone for the product, customer relationships and sales teams which enables them to add new customers every week to our financing network.

As a DevOps Engineer, you :

- Will work collaboratively with the engineering and customer support teams to deploy and operate our systems. 

- Build and maintain tools for deployment, monitoring and operations.

- Help automate and streamline our operations and processes. 

- Troubleshoot and resolve issues in our test and production environments. 

- Take control of various mandates and change management processes to ensure compliance for various certifications (PCI and ISO 27001 in particular) 

- Monitor and optimize the usage of various cloud services. 

- Setup and enforce CI/CD processes and practices

Skills required :

- Strong experience with AWS services (EC2, ECS, ELB, S3, SES, to name a few)

- Strong background in Linux/Unix administration and hardening 

- Experience with automation using Ansible, Terraform or equivalent 

- Experience with continuous integration and continuous deployment tools (Jenkins) 

- Experience with container related technologies (docker, lxc, rkt, docker swarm, kubernetes)

- Working understanding of code and script (Python, Perl, Ruby, Java)

- Working understanding of SQL and databases 

- Working understanding of version control system (GIT is preferred) 

- Managing IT operations, setting up best practices and tuning them from time-totime. 

- Ensuring that process overheads do not reduce the productivity and effectiveness of small team. - Willingness to explore and learn new technologies and continuously refactor thetools and processes.

Oddr is looking for an experienced senior backend engineer to help us build scalable multi-tenanted enterprise Cloud applications. The ideal candidate should be able to bring new ideas to the table and design and develop distributed microservices with a strong emphasis on security, resiliency, scalability, performance, and quality. As a senior engineer, the candidate should be able and willing to mentor and guide fellow team members on best practices like code styling, efficiency, and testability as the team scales and grows. The candidate should demonstrate leadership qualities, be a self-motivated team player, and take pride in what they deliver.

The candidate should be interested in a long-term stable career to grow with our company. The candidate will need to work late night hours because of the geographic distribution of the team.

Requirements:

• Strong proficiency in .NET Core and C#
• Strong understanding of Cloud development concepts, including CI/CD pipelines
• Experience with successful end-to-end delivery of web applications in the Cloud. Azure knowledge is a strong plus.
• Experience with API-driven development and developing RESTful APIs
• Experience with database design and writing complex SQL
• Familiarity with Reactive Programming concepts
• Ability to write clean, well-structured code with adequate test coverage, proper abstraction, and reusability
• Ability to work to tight deadlines, manage priorities, and take responsibility for delivering to time and quality requirements
• Good understanding and experience with Agile development methodologies
• Ability to understand business requirements and translate them into technical requirements
• Excellent communication skills
• Excellent problem-solving skills

Minimum qualifications required:

• Bachelor's degree in Computer Science from a reputable institute. Master's preferred.
• 5 years of experience. 7 years preferred.