Salesforce Technical Lead

Description :

Key Responsibilities :

Primary Database Expertise :

1. One resource should have PostgreSQL as their primary database expertise.

2. One resource should have MySQL as their primary database expertise.

3. One resource should have either PostgreSQL or MySQL as their primary database expertise.

Secondary Database Skills :

- Proficiency in other databases such as MongoDB, MSSQL, ElasticSearch, Oracle, and Redis is a plus.

- Hands-on experience with databases in cloud environments, including GCP, AWS, or Azure, is a must.

- Familiarity with database migrations on GCP, AWS, or Azure cloud platforms is advantageous.

Qualifications and Skills :

- Minimum of 4 years of hands-on experience with MySQL, PostgreSQL, and MSSQL databases.

- Strong logical thinking skills to analyze and solve complex database-related issues.

- Excellent communication and articulation abilities, with the capacity to interact effectively with both technical and non-technical stakeholders.

- Proficiency in handling customer calls and addressing their database-related queries and concerns.

- Experience in one of the following primary databases : PostgreSQL, MySQL.

- Knowledge of secondary databases like MongoDB, MSSQL, ElasticSearch, Oracle, and Redis is a plus.

- Prior experience with database administration in GCP, AWS, or Azure cloud environments.

- Familiarity with database migration processes on cloud platforms is a beneficial skill.

This role offers an opportunity to work with diverse database technologies and cloud platforms, making it an ideal position for a skilled Senior DBA who enjoys a dynamic and challenging environment. If you have a strong database background and are looking to take your career to the next level, we encourage you to apply.

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Senior Consultant JD :

Workday Finance - Technical

Workday Certified will be preferred

Required Technical and Professional Expertise for Work Day – Finance consultant.

Must have acted as Lead on 2 or more Large Enterprise End to End Workday Financials Implementations, demonstrating hands-on design/solutioning, configuration and testing experience in as many of the following Spend (Financial , AP, AR and Integration with other Application) areas:

1. Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory.
2. Experience of global / multi-country deployments with localisation requirements.
3. Be able to identify strategies, alternatives, approaches, risks, and mitigations to meet requirements, as well as assist in testing and resolving issues.
4. Experience of developing methodology and continuous improvements in delivery
5. Experience of assisting in pre-sales activities and ability to accurately estimate scope, effort and resources required to complete projects

Preferred Technical and Professional Experience

1. Experience in Financial accounting and procurement roles. Associated Professional accounting qualifications.
2. Experience in any other Workday Financials areas: FDM, Financial Accounting, Budgets, Reporting, Customer Accounts/Contracts, Projects/PSA, Banking, Taxes, Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory.
3. 2 or more Large Enterprise End to End experience in other ERP systems (SAP, Oracle, PeopleSoft etc)
4. Hands on Workday data conversion and/or report development experience.

Workday Finance - Functional

Workday Certified will be preferred

1. Workday Financial Core, Financial Services Practical & Essentials or Workday P2P or Workday C2C
2. Financial iload practical
3. Record – Report Financial Reporting      
4. Also, additional experience on Business Assets, Expenses
5. Banking & Settlement, Financial Accounting
6. AR, AP, General Ledger

Workday Finance – Expense Configuration

1. Experience on Workday Finance and has worked with Expense Configuration/Expense Module

Primary Skillset: Workday Finance, P2P, R2R, C2C, Integration Module

Secondary Skillset: Financial Accounting, Budgets, Reporting, Customer Accounts/Contracts, Projects/PSA, Banking, Taxes, Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory, Financial Core, Financial Services Practical & Essentials, Banking & Settlement, AR, AP, General Ledger, EIB, Core Connectors

Business Questionnaire:

1. What is Workday Finance? What are its uses?
2. How is Workday Finance relevant in ERP?
3. Are you functional/technical or techno-functional resource in Workday Finance?
4. Do you have certifications in Workday Finance?
5. How many implementation projects have you done in Workday Finance?
6. Explain the latest project that you had to work on and your roles and responsibilities.

Desired qualifications

Qualifications: Graduate/Postgraduate/CA with min 6 years of development experience in which at least 5 years should be Implementation experience.

Must have acted as Lead on 2 or more Large Enterprise End to End Workday Financials Implementations, demonstrating hands-on design/solutioning, configuration and testing experience

Location and way of working

1. Base location: PAN India
2. This profile involves occasional travelling to client locations OR this profile does not involve extensive travel for work.
3. Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.

Consultant:

Workday Certified will be preferred

Required Technical and Professional Expertise for Work Day – Finance consultant.

Must have acted as Lead on 2 or more Large Enterprise End to End Workday Financials Implementations, demonstrating hands-on design/solutioning, configuration and testing experience in as many of the following Spend (Financial , AP, AR and Integration with other Application) areas:

1. Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory.
2. Experience of global / multi-country deployments with localisation requirements.
3. Be able to identify strategies, alternatives, approaches, risks, and mitigations to meet requirements, as well as assist in testing and resolving issues.
4. Experience of developing methodology and continuous improvements in delivery
5. Experience of assisting in pre-sales activities and ability to accurately estimate scope, effort and resources required to complete projects

Preferred Technical and Professional Experience

1. Experience in Financial accounting and procurement roles. Associated Professional accounting qualifications.
2. Experience in any other Workday Financials areas: FDM, Financial Accounting, Budgets, Reporting, Customer Accounts/Contracts, Projects/PSA, Banking, Taxes, Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory.
3. 2 or more Large Enterprise End to End experience in other ERP systems (SAP, Oracle, PeopleSoft etc)
4. Hands on Workday data conversion and/or report development experience.

Workday Finance - Functional

Workday Certified will be preferred

1. Workday Financial Core, Financial Services Practical & Essentials or Workday P2P or Workday C2C
2. Financial iload practical
3. Record – Report Financial Reporting      
4. Also, additional experience on Business Assets, Expenses
5. Banking & Settlement, Financial Accounting
6. AR, AP, General Ledger

Workday Finance – Expense Configuration

1. Experience on Workday Finance and has worked with Expense Configuration/Expense Module

Primary Skillset: Workday Finance, P2P, R2R, C2C, Integration Module

Secondary Skillset: Financial Accounting, Budgets, Reporting, Customer Accounts/Contracts, Projects/PSA, Banking, Taxes, Supplier Accounts/Contracts, Procurement, Business Assets, Expenses and Inventory, Financial Core, Financial Services Practical & Essentials, Banking & Settlement, AR, AP, General Ledger, EIB, Core Connectors

Business Questionnaire:

1. What is Workday Finance? What are its uses?
2. How is Workday Finance relevant in ERP?
3. Are you functional/technical or techno-functional resource in Workday Finance?
4. Do you have certifications in Workday Finance?
5. How many implementation projects have you done in Workday Finance?
6. Explain the latest project that you had to work on and your roles and responsibilities.

Desired qualifications

Qualifications: Graduate/Postgraduate/CA with min 3 years of development experience in which at least 1-2 years should be Implementation experience.

Must have acted as Lead on 2 or more Large Enterprise End to End Workday Financials Implementations, demonstrating hands-on design/solutioning, configuration and testing experience

Location and way of working

1. Base location: PAN India
2. This profile involves occasional travelling to client locations OR this profile does not involve extensive travel for work.
3. Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.

Strong Azure DevOps Engineer Profiles.

Mandatory (Experience 1) – Must have minimum 2+ years of hands-on experience as an Azure DevOps Engineer with strong exposure to Azure DevOps Services (Repos, Pipelines, Boards, Artifacts).

Mandatory (Experience 2) – Must have strong experience in designing and maintaining YAML-based CI/CD pipelines, including end-to-end automation of build, test, and deployment workflows.

Mandatory (Experience 3) – Must have hands-on scripting and automation experience using Bash, Python, and/or PowerShell

Mandatory (Experience 4) – Must have working knowledge of databases such as Microsoft SQL Server, PostgreSQL, or Oracle Database

Mandatory (Experience 5) – Must have experience with monitoring, alerting, and incident management using tools like Grafana, Prometheus, Datadog, or CloudWatch, including troubleshooting and root cause analysis

Preferred

Technology Development Manager

Location : Bangalore (5 Days WFH)

Education Qualification : B.Tech/M.Tech

(Must have good communication skills)

Skills Required : Java, JEE, Spring Frameworks, REST, Object Oriented Analysis and Design,Microservices Architecture, MySQL, MongoDb, ElasticSearch, Git, Jenkins, Microservices, JSON, Javascript, Node.js, Amazon Web Services or any other cloud 

Experience : 8 to 17 years

Role :

• As a Technology Development Manager, be passionate about technology strategy & vision, hands-on solution design, critical analytical thinking and team management
• Responsible for Peer review, design, deployment, production support & mentoring the team
• Be a self-starter based on your experience and be able to deliver world-class capabilities for one of the fastest growing startups in the Global Digital Identity space
• Ability to thrive in a fast-paced, results-oriented, execution-focused environment while handling the day to day operations and having full control over the business technology organization

• Be energised in the fine balance between managing team and being a technologist
• Be comfortable with ambiguity. As with any startup, this role and the company will evolve and pivot and times will show more unknowns than known.

Requirements:

• 8-15 years of progressive technology experience as an engineer, an architect, project manager, and a team leader in cross functional teams
• Results driven! Demonstrated ability to successfully have brought a product to market
• Experience with full-stack software development including newer front-end frameworks
• Java, JEE, Python, Spring Frameworks, REST, Object Oriented Analysis and Design, Microservices Architecture, MySQL, MongoDb, ElasticSearch, Git, Jenkins, Microservices, JSON, Javascript, Node.js, Amazon Web Services all important

• Experience and knowledge in Machine Learning & Computer Vision a plus
• Hands-on product management and software development life-cycle experience (especially Agile methodologies)

• Experience leading teams in the successful delivery of large technology projects
• Demonstrated ability to make good technology trade-off decisions, i.e. managing technical debt

• Drives the CI/CD strategy for the product
• Served as technical lead throughout the full development lifecycle, end-to-end, from scoping, planning, conception, design, implementation and testing to documentation, delivery and maintenance

Competencies:

• Can identify leading indicators for problems that is likely to surface in the future
• Can identify large problem patterns, systemic issues and opportunities for larger re-architecture and redesign
• Can troubleshoot the entire product ecosystem effectively
• Considered as a Guru in a language, its internals and the application of the language in a wider context
• Defines coding standards and design approaches across the organization
• Can independently design multi systems and systems with complex interactions
• Can design generic platforms for a wider usage across teams
• Accountable for all designs in the team
• Deep knowledge, understanding and experience with working of different architectural styles 
• Responsible and accountable for NFR aspects of the product
• Responsible for Architecture and Tech stack across the team(s)
• Ability to define (in collaboration with cross functions), plan, deliver and operationalize large releases.
• Create formal mentoring plans and identify mentoring needs for a team
• Contribution to open source projects, open standards
• Flag bearer of
• Freedom and responsibility
• First Principles
• Bias for action
• Earn your badge
• Customer Empathy
• Truth seeking

• Excellent knowledge in one or more of Python/NodeJS REST Frameworks 
• Hands on experience in system architecture and data modelling. Experience with databases like MySQL, Postgres, MongoDB.
• Devops capabilities - with good understanding of deployments and cloud infrastructure. In depth knowledge of container architecture using Docker is must. 
• Scaled systems using RabbitMQ/ Redis /Celery/ Kafka