SME Content Developer

This job position will be placed under the BPO Marketing and Communication Unit of the Company.

We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Essential Duties & Responsibilities:

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey

● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.

● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity

● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement

● Support executing content promotions and distribution with digital channels

● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

● Analyze the efficiency of each digital channel based on KPIs for continuous improvement

The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.

Salary Php80,000 - Php100, 000

Work Experience Requirements

● At least 3-5 years of experience in Paid Media with hands on experience

● Excellent understanding of customer’s playing behavior as it pertains to the web

● Proven track record

● Must be able to use paid media tools

● Strong experience with Google Analytics or similar tracking tool

● Strong analytical, interpersonal, and communication skills

● Excellent ability to collaborate cross functionally

● Strong ability to prioritize work and projects based on short and long-term needs

● Exceptional verbal & written communication skills, especially the ability to think on your feet

● Must be willing to report onsite in Cambodia

FancyPants is looking for their newest addition to their Marketing Team. We need a video wizard who can help us shoot & create impeccable and creative content for Instagram and youtube!

We are looking for a candidate with video expertise in terms of conceptualization, execution and pre-production. This person will work closely with our marketing team to head content and optimize as per performance.

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Selected intern's day-to-day responsibilities include:

1. Bringing authentic reviews from the respective college. (Preferably MBA)

2. Acting as POC for the college and Collegedunia

3. Working on marketing plans and carrying out campaigns to generate reviews for the brand

4. Minimum assured amount is subject to performance

Requirements

• Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
• Excellent command over spoken and written English communication
• 2 to 3 years of professional writing experience
• Great time management & task management skills
• Exceptional primary and secondary research skills
• Comfortable with working in an agile environment
• Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
• Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
• Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
• Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
• Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
• Possess basic knowledge of blog publishing on WordPress
• Collaborate with the design team for producing visually-engaging content
• Create compelling ad copies for marketing
• Work within set deadlines and produce content accordingly
• Show a passion for SEO and current trends but with expertise in writing for people, rather than machines

Responsibilities:

• Creating content for the company website. For instance, blogs, e-books, product descriptions, and social media.
• Editing and refining current information to make it easier to read.
• To develop original content ideas, collaborate with many departments.
• Continually generating new concepts and working with the team to develop fresh plans of action.
• Work together with other departments to provide a fresh concept for content
• Be prepared to respond to any queries posed by their readers.
• Develop material in accordance with Search Engine Optimization (SEO) criteria and SEO tactics to increase website traffic.
• For the website, conduct research and write interesting, educational SEO content that includes the product, fresh snippets, photographs, videos, short- and long-form essays, etc.

Qualifications:

• Outstanding verbal and written communication abilities.
• Knowledge of effective content tactics for SEO.
• An advantage is knowing digital marketing strategies including SEO, email marketing, and social media.
• Must be capable of carrying out content marketing activities like blogging to promote clients.
• Recognize the industry, and then create content that will help the company fulfill the requirements.
• Define and structure the content development process.

1. Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
2. Creating content strategy and calendar for various clients as well as the company
3. Learning copywriting and applying it wherever required