
Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.
Required Qualifications, Experience & Skills
Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

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With the help of our sister firm, SSC Automation Pvt. Ltd., we design panels for automation devices at our Ahmedabad location.
Website: http://www.ssccontrol.com/
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Thanks & Regards,
Anshuman Baghel
- Extract and present valuable information from data
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- Good understanding of Digital & analytics
- Strong communication skills, orally and in writing
Job Overview:
As a Data Scientist, you will work in collaboration with our business and engineering people, on creating value from data. Often the work requires solving complex problems by turning vast amounts of data into business insights through advanced analytics, modeling, and machine learning. You have a strong foundation in analytics, mathematical modeling, computer science, and math - coupled with a strong business sense. You proactively fetch information from various sources and analyze it for better understanding of how the business performs. Furthermore, you model and build AI tools that automate certain processes within the company. The solutions produced will be implemented to impact business results.
Primary Responsibilities:
- Develop an understanding of business obstacles, create solutions based on advanced analytics and draw implications for model development
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- Design and build explorative, predictive- or prescriptive models, utilizing optimization, simulation, and machine learning techniques
- Prototype and pilot new solutions and be a part of the aim of ‘productizing’ those valuable solutions that can have an impact at a global scale
- Guides and coaches other chapter colleagues to help solve data/technical problems at an operational level, and in methodologies to help improve development processes
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Position Engineering Lead (Platforms) / Product
Architect
Location Bangalore
About Us
The Arth Group comprises companies that operate in the areas of Technology Solutions, Software
Products & Services, Rural Services, and Digital Healthcare. The technology organization serves
as a shared services organization supporting all the group companies.
Job Description Summary
The Engineering Lead (Platforms) / Product Architect will be responsible for leading the
engineering initiatives for the technology platforms being built by the group companies. The
equivalent names for this position are Platform Architect, Product Architect, Software Engineering
Lead, and Product Engineering Lead.
Core Responsibilities
1 Architecture, high level design and detailed design of multiple software platforms.
2 Hands-on development for prototyping and initial releases of software, working closely with
product manager to execute on the product backlog
3 Leading and guiding a technical team of software developers for major releases, Code
reviews and overall responsibility for Tech Quality Assurance (TQA)
4 Technology risk identification and mitigation, new tech evaluation
Example Deliverables
1 Architecture / Design blueprints for both development and deployment
2 Working software – e.g. mobile applications, server applications, APIs, database applications,
integration services
3 Engineering / build plan for feature development, working platform features as per the product
backlog, fixes to any issues reported, enhancements to any features as per user requirements
4 New technology evaluation report
Qualification & Experience
1 Bachelor’s / Masters’ degree from a reputed university
2 Engineering / Architecture certifications (e.g. TOGAF) would be a plus
3 Years of experience: 15-20 years.
4 Experience of Fintech organization or Financial services expertise is a plus.
Technical Competencies
Proven experience in architecting and building software platforms, in particular cloud based
multi-tenant, SaaS architecture
Software development expertise
Back end technologies e.g. Java, Python, PHP, C# .Net, JavaScript (Node), etc.
Front end technologies e.g. HTML/CSS and frameworks e.g. Bootstrap, Angular,
React, Express, etc.
Mobile applications e.g. native (Android, iOS) and hybrid
Database technologies e.g. MySQL, Oracle, MS SQL Server, MongoDB, etc.
Cloud technologies e.g. Web Services, REST APIs, API gateways, micro services,
multi-tenant SaaS applications, usage of Cloud AI services
3 Experience in agile software development
4 Experience in low code platforms and prototyping
5 Expertise in data management & analytics, data visualization, dashboard development e.g.
using Microsoft Power BI, Tableau and similar platforms
Behavioural Competencies
1 Ability to work both as an individual contributor as well as part of a larger team
2 Leadership ability – mentoring and guiding a team of developers, reviewing their software
deliverables, and helping them address any issues
3 Ability to work against stringent deadlines and as per a clearly defined release roadmap and
plan
4 Possessing a positive, can do attitude – “any problem can be solved”








