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Job Title:- Digital Marketing Executive
Experience:- 3-6 Years
Location:- Bangalore
Work Mode:- WFO
Primary Skills:-
3+ years experience as a Digital Marketing Professional
Understanding the importance of the Website
Experience in Email marketing and carry it to the digital forum
Social media marketing - visibility
Experience in branding
Must understand page optimization and off page optimization,
Understand the value of Search engine optimization but as a complementary skill.
Blog writing and Content generation
Secondary Skills :-
Knowledge on Google certification and Google analytics, Google AdWords
Setting up tracking systems for marketing campaigns and online activities
Experience in Website maintenance and press releases
Latest marketing techniques
Qualification:- MBA ( Marketing ), BBA
Responsibilities:-
Responsible for formulation and execution of the company’s Digital Marketing Strategy
Creation and management of website
Independently managing all digital marketing activities
Set up and management of Linked in and twitter accounts
Writing blogs and content on digital forum to ensure visibility
Responsible to develop and implement the Online Marketing and Brand Positioning
strategies
Create key reporting and performance indicators based on business requirements
Brand management on the digital forum
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content
recommendations for organic SEO success
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
About us:
Company website: https://www.neulife.com/
INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.
This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.
Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.
You Should Apply If You Have:
- MBA degree in advertising or marketing
- Proven working experience in digital marketing. At least 5+ years
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of google analytics
- Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Tracking and improving search results on Google Search pages
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
- Design, build and maintain our social media presence
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of all digital marketing campaigns, and assess against goals.
Benefits:
- Flexible work hours, Work from home and holidays policy
- Open and collaborative work culture
- Competitive salary
Please apply with below details in your resume:
- Current CTC
- Expected CTC
- Earliest joining period (In days)
Proximity is fully distributed team of developers, designers, product nerds and geeks building cutting edge tech at the intersection of growth and speed.
We're currently looking for a creative and strategic Social Media Manager to join our growing team. You need to have a talent for telling stories through copy, images, and video, and a deep understanding of how to build and maintain an identity online. As the first hire in our Marketing/Social Media department, you will need to straddle multiple roles, be proactive, and have the ability to work cross-functionally while managing various projects.
You will be responsible for —
- Staying up to date with the latest social media best practices and technologies.
- Creating quick content for social media, as well as more infrequent (but important) long form content for our blogs/newsletters.
- Identifying all the key platforms our brand needs to be active on, and then creating a plan to make it happen.
- Planning/ writing/shooting/scheduling and optimizing daily posts across multiple social platforms. Remember that we are a remote team with few opportunities to meet in-person, conduct photoshoots, etc. You need to be able to create content that humanizes the team regardless of this challenge.
- Maintaining and communicating a consistent brand online. You need to understand who we are and ensure that everything we put out aligns with our identity. You will create content with an elevated aesthetic that is in-line with our brand, and write clear, engaging copy.
- Engaging our audience online in real-time conversation, and identifying more opportunities to do so.
- Delivering data informed performance reports that measure both post level performance trends and broad reach and business impact.
- Working closely with the design, product, and tech teams to create relevant content.
- Designing our growth and awareness strategy with remarkable social campaigns
- Growing the social media and marketing team as needed
You have —
- Proven work experience in social media and community management.
- Excellent written communication skills. You can write fun, short captions, as well as clear long form content.
- A great eye for design. Even if you're not a designer, you have an intuitive understanding of what looks good and what does not.
- Basic graphic design and photo editing skills. We have a design team that will provide you with templates and basic brand guidelines, but in general, you will be overseeing and executing all social media content with the support of a visual designer.
- Good judgment and impeccable taste. You have an intuitive understanding of what's cool and what's not. You speak fluent internet, avoid corporate brand speak, and are able to recognize and engage with trends early. You are casual without being frivolous, and never, ever cringey.
- Ideas and opinions about how we can build our online presence, and can offer constructive criticism when you disagree with how things are being done.
- The ability to work independently, be proactive, and thrive in a fast paced environment.
Bonus points for —
- Illustration or motion/video skills
- Prior experience managing paid marketing campaigns.
What you get —
- 100% Remote: Work from anywhere you please
- Flexible Timings: Set your own hours, and create a productive schedule that works for you.
- Best in class salary: We hire only the best, and we pay accordingly.
- Keep learning with a world class team: Work with the best in the field, challenge yourself constantly, and learn something new everyday.
Guide sales teams on how to market digital products
Contributing to global marketing strategies for products
Assist in drafting marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimization
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Assist in drafting internet friendly write-ups for email marketing campaigns
Assist in Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Creating strategies to increase online traffic to the organization’s website
Tracking the conversions and improving the percentages and numbers
Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Attending conferences, product launches and networking events
We are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.
Intern's day to day responsibilities include:
1. Work on digital marketing campaign planning
2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)
3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)
4. Conduct preliminary online market research & competition analysis
5. Assess audience interests, behaviours and demographics across platforms for every industry
6. Track and analyze website traffic flow to effectively optimize live ads
7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.
8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites
9. Monitor online marketing trends on social media
10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.
11. Prepare pitch decks and proposals
12. Coordinate with content strategists, graphic designers, digital marketers and clients
13. Explore the complete gamut of the features of various social media platforms designed for marketers
Skill(s) required :
- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
“Key skills”
“Key skills”
- Who has a good command in English?
- Should be a Good Team Player with a High Learning Attitude
- Want to learn new things and advance level of SEO.
“Responsibilities and Duties”
- Handling ON job SEO tasks.
- Improve a company's projects organic search results.
- Place keywords appropriately to gain the most search engine traffic.
- Handle multiple social media platforms.
- Who has a good command in English?
- Should be a Good Team Player with a High Learning Attitude
- Want to learn new things and advance level of SEO.