SEM Analyst

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

Introduction

http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis. 

Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting.  We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls

Your Roles and Responsibilities

The senior product manager will own end-to-end delivery of Synapisca’s AI based radiology products including defining scope, creating wireframes, creating execution plan, product launch, feedback incorporation and iterations. In this role you would not only get to flex your skills but also learn to thrive in a fast-paced start-up environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Engineering, Design, Category Management and Marketing teams to bring new products to life.

Being comfortable in the chaos of a fast-paced environment, dealing with ambiguity, a penchant for innovation, an innate ability to get into details and drive execution excellence is essential to success in this profile.The candidate must be creative, ask questions, and be comfortable challenging the status quo. The position is based in our Bangalore office.

Primary Responsibilities

• Building and executing new initiatives and roadmaps for retention and increasing customer lifetime value.
• Understand the healthcare market, customers and build business cases for new product opportunities.
• Listen to the users on a regular basis and figure out the opportunities to solve their problems.
• Manage product lifecycle from ideation to launch and beyond which would include liaising with multiple stake-holders.
• Work closely with partners and clients from 4 continents to localize the product builds as per their need and ensure adoption of the new features.
• Use data, creativity, and experimentation to constantly improve the product experience
• Plan product reviews with engineering teams and reviews with leadership. 
• Work on product roadmap, backlog, and deliverables. 
• Create and socialize artifacts that clearly communicate requirements including BRDs, user flows, and prototypes.  
• Formulate hypotheses and quickly validate with prototypes, user feedback, and experimentation.  
• Work with customers, support, and engineering teams to handle and resolve any critical customer issues that arise.

Requirements

• 5+ years in software product management with a consistent record of timely and quality delivery of software products
• Experience in one or more of the following is a plus: SaaS, HealthTech, Enterprise products etc.
• High bias for action with demonstrable history of identifying and resolving cross-project interdependencies
• Ability to juggle several initiatives and shift priorities as needed
• Exceptional communication skills (verbal and written communication) with a knack for storytelling
• Data Driven with proficiency on data querying and analysis.
• Experience with tools like SQL, Excel, Tableau, Qlikview etc. is preferred
• Have prior experience in the development team and understand how modern development frameworks function.
• Passionate about translating customer needs to usable design and process flows for growth levers and optimization.
• Have Good understanding of funnels, agile & sprints, and wireframes.
• Have the attitude to be comfortable with ambiguity and have the skill to transform broad ideas into action plans and display Empathy towards users and also your colleagues.
• Understand how the application functions and the technicalities around it.
• Have familiarity with tools like Google data studio, Firebase, Google Analytics, Product Analytics tools, Sketch and Figma.
• Love analytics and very frequent experimentation

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years