SDET

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

We have Training Internship program for COMPLETE IT FRESHERS who are looking for learning real time live projects in IT company

1) for mobile app development ( Android /IOS/ Flutter )

2)For full stack web development frontend ( react.js ) and backend ( php CodeIgniter / node.js /Java )

3) for frontend react .js

4) for backend ( php CodeIgniter / node.js / Java spring boot)

5) for SEO/SMM/Digital Marketing / Manual testing

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For more enquiry and detail discussion you may reach our HR Number

Company Name : Logical Soft Tech Pvt Ltd

Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15.95.09.19(HR), +91-82.10.25.18.24 (technical Department)

Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,

Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P

About CodersBrain

CodersBrain is a leading consultancy firm that offers offshore development services to clients all over the world. They provide end-to-end digital and business solutions that partner with clients to simplify, strengthen, and transform their businesses. They have extensive experience working with enterprises, software companies, SMEs, and startups.

Position Overview

Job Title: Java FS Developer with React

Experience: 3 to 9 Years

Location: Hyderabad / Bangalore / Chennai

Notice Period: Immediate to 15 Days

Required Skills and Experience

• Java Full Stack Developer with 3-9 years of experience
• Strong experience with Java 8 and strings
• Hands-on experience in React JS

I

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas