Company Profile:
EaseMyTrip embarked on its journey in 2008, initially focusing on the B2B2C (business to business to
customer) distribution channel, offering travel agents access to its website to facilitate the booking
of domestic airline tickets, thus catering to India's offline travel market. Subsequently, leveraging its
stronghold in the B2B2C channel, the company expanded its operations into the B2C (business-to-
customer) distribution channel in 2011, primarily targeting the growing travel requirements of the
Indian middle-class population.
About the role
EaseMyTrip is looking for enthusiastic and motivated Marketing Interns to support various functions
within the marketing team. This is a great opportunity for students or recent graduates who want
hands-on experience across different areas of digital marketing.
Roles & Responsibilities
Assist in writing blogs, website content, app copy, email content, and social media posts.
Conduct basic research to support content ideas and campaign briefs.
Help with ideation, scheduling, and posting across platforms.
Coordinate with design teamsfor creatives and track approvals.
Support the team with campaign monitoring, keyword research, competitor checks, and
basic reporting.
Assist in tracking spends, creatives, and performance dashboards.
Help with email/SMS/push notification campaign setup and QA.
Track user segments, campaign performance, and communication calendars.
Maintain trackers, collate data, and support campaign documentation.
Assist in cross-team coordination and routine admin tasks.
Qualifications:
Students in their final year or recent graduates (Marketing, Mass Comm, Business, or related
fields).
Strong interest in digital marketing, content, or brand communication.
Good written and verbal communication skills.
Basic understanding of social media platforms and digital channels.
Comfortable with Excel/Google Sheets.
Organized, proactive, and eager to learn.
Shubham Vishwakarma
Full Stack Developer - Averlon
About EaseMyTrip.com
About
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population's travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
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