Market Research BDE

Key Responsibilities

• Sourcing resumes through Job portals, other sources, head hunting and references.
• Screening profiles according to the job specifications.
• Conducting the first level of interviews.
• Coordination with the candidates till successful on boarding.
• Coordinating with various departments for the hiring process.
• Posting job advertisements to job boards and social media platforms.
• Removing job advertisements from job boards and social media platforms once vacancies have been filled.
• Assisting the HR team in gathering market information regarding HR policies, employee benefits, and other HR-related matters.

Key Competencies:

• Superior Communication and Interaction skills.
• Demonstrated management presentation abilities.
• Should be sincere and hardworking and must be open to handle pressure.

Perks

• Certificate
• Letter of recommendation
• POP

Duration: 3-6 months

Vacancy: 2

Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.

You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.

Responsibilities:

• Generate new product ideas based on first principles, the state-of-the-art, and macro trends
• Discover and define business cases for new market opportunities
• Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
• Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
• Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
• Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
• Improve sales systems & processes & drive sales teams, ensuring complete alignment
• Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
• Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies 

Qualifications:

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.

Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive. 

You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.

• At least 2+ years of experience in high-performance product or growth marketing roles
• If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
• Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
• Strong track record of hitting weekly and monthly targets.
• Good judgment and strong thought partner for the head of product and founders
• Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
• Experience conducting user research and developing strong user understanding via many methods
  
  

  Why Work With Us:

  Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.

  Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.

GrowthAssist is one of the globally recognized outsourcing agencies in the industry based out in India, founded in 2020 with a current strength of 25+ team members, and growing rapidly.

Currently, we are hiring passionate Paid Marketing Specialists to join our team. Please refer to the job description for more insights about the organization and the role:

• Job Location: Jaipur/Pune/Mumbai/Ahmedabad/Remote OK
• Job Title: SEM Consultant
• Job Timings: 5 PM to 1 AM (IST) | US Client
• Job Type: Contractual & Full-time (Both)
• Required Experience: 2+ years
• Salary: 30-50k INR (Month)

Roles and Responsibilities

• Managing and keeping track of ROI.
• Compiling regular spend reports for campaigns.
• Ability to communicate effectively and confidently.
• Understand the client’s business and work towards achieving their KPIs.
• Weekly/fortnightly and monthly reporting of the accounts with data insights.
• Be up to date with industry updates and experiments.
• Drawing the strategies, executing, and analyzing profitability.
• Coordination with the other teams to get the right assets and execution done.

Skills Required

• Ability to work independently and as part of a team.
• Knowledge/experience in working in-house or agency working methodology and culture.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS word, Excel, and PowerPoint.
• Experience with coding and conversion tracking will be an add-on.
• Knowledge of PPC campaign management tools but not limited to: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter, Facebook ads manager & LinkedIn campaign manager.
• Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads, and Retargeting campaigns.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Google Ads certifications with in-depth knowledge.
• Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience).
• Self-motivated and confident.
• Problem-solving and decision-making skills.

Additionally, we at Growth Assist review communication skills and English fluency to ensure effortless collaboration.

What We Offer

• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
• Health Benefits: We cover health insurance for you and your loved ones.
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas.
• Pet-friendly office and open floor plan. No mundane cubicles.

• Managing the development of sales and marketing strategy with a focus on B2C domain, also target
• B2B sales and online optimization/conversation, which results in organization growth.
• Searching and exploring new horizons, tapping new clients/markets. Respond to inquiry generation, quotation and negotiation, and order closure.
• Manage and interpret both new and existing customer requirements to understand and cater to their needs.
• Identifying potential strategic alliances and acquisitions that will support strategic growth initiatives and expand the business.
• Managing the client/market segment/channel selection, development of penetration plans, pricing, and channel program strategies.
• Analyze and report on key business metrics, including revenue growth, campaign statistics, click[1]through rates, and conversion rates; actionable insights, key client segments, and revenue opportunities.
• Contributing to the Company’s growth by influencing necessary and relevant changes.
• Undertaking additional tasks/projects/initiatives that contribute to team/organization growth.
• Monitoring market intelligence of the industry.
• Prepare proposals, presentations, and sales contracts.

Required Skills

• 5- 10 years of Sales & Marketing experience in the academic publishing industry.
• Strong experience in developing and executing sales and marketing strategies.
• Strong experience with managing teams across geographies.
• Proven record of delivering business growth

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.