Kotlin Developer

We’re Hiring: Google Ads Specialist

📍 Location: Noida

🏢 Company HQ: UAE

💰 Salary: Up to ₹2.6 LPA

A UAE-headquartered marketing company is looking for a Google Ads Specialist to join its Noida office.

If you have hands-on experience in running and optimizing Google Ads campaigns, understand performance metrics, and enjoy working in a fast-paced marketing environment, this could be a strong opportunity for you.

What you’ll do:

• Plan, run, and optimize Google Ads campaigns
• Manage Search, Display, and Remarketing campaigns
• Conduct keyword research and competitor analysis
• Improve campaign performance through data-driven optimization
• Monitor CTR, CPC, CPA, conversions, and ROI
• Prepare campaign reports and performance insights
• Work closely with the marketing team to generate quality leads
• Test ad copies, targeting, and bidding strategies for better results

What we’re looking for:

• 1–3 years of experience in Google Ads / performance marketing
• Strong understanding of campaign structure and optimization
• Knowledge of Google Analytics and conversion tracking
• Good analytical and reporting skills
• Comfortable working from the Noida office
• Google Ads certification will be an added advantage

Why this role?

• Opportunity to work with a UAE-headquartered company
• Exposure to performance-focused digital campaigns
• Growth-oriented and practical learning environment
• Great fit for candidates looking to build deeper expertise in paid marketing.

About the Role

We are looking for a highly analytical and detail-oriented Senior Business Analyst to join our team. The ideal candidate will have a strong ability to translate business needs into actionable insights, drive data-backed decision-making, and collaborate with cross-functional teams to enhance business processes and strategies.

Key Responsibilities

• Analyze business processes, identify gaps, and recommend improvements to enhance efficiency and effectiveness.
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• Collaborate with stakeholders across departments to gather, document, and analyze business requirements.
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• Work closely with product, engineering, and marketing teams to ensure business objectives align with company goals.
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• Develop and maintain reports, dashboards, and data visualizations to track KPIs and business performance.
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• Conduct market research and competitive analysis to support strategic planning.
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• Identify risks and propose mitigation strategies for business challenges.
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• Support the implementation of new systems, processes, and tools by providing business insights and ensuring smooth adoption.
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• Facilitate stakeholder meetings, presentations, and training sessions to align business goals and project outcomes.
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Requirements

• 5+ years of experience as a Business Analyst or in a similar analytical role.
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• Strong experience in business process modeling, data analysis, and reporting.
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• Proficiency in SQL, Excel, and business intelligence tools (e.g., Tableau, Power BI).
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• Familiarity with Agile and Scrum methodologies.
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• Ability to translate business needs into technical requirements.
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• Excellent communication, problem-solving, and stakeholder management skills.
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• Experience in working with product and engineering teams is a plus.
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• Bachelor's/Master’s degree in Business Administration, Finance, IT, or a related field.
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Nice to Have

• Experience in the tech startup space or a social media domain is a plus.
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• Exposure to AI/ML-driven analytics tools.
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Why Join Us?

• Be part of an innovative and fast-growing company.
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• Work on impactful projects that shape the future of our product.
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• Competitive compensation, benefits, and growth opportunities.

The ideal candidate is a self-motivated, multi-tasker, and demonstrated team-player. You will be a lead developer responsible for the development of new software products and enhancements to existing products. You should excel in working with large-scale applications and frameworks and have outstanding communication and leadership skills.

Qualifications

• 2-4 years of relevant experience in developing complex enterprise applications using Java, Spring Boot, Message Queues ( like Apache Kafka, RabbitMQ, etc...),Multithreading, and SQL
• Ability to write high-quality code with speed
• Should have experience in building various end to end feature
• Product and startup background is preferred
• Have a good understanding of SDLC, Agile, and design patterns
• Have a working experience with Github and Jira tool
• Should be able to mentor and lead the team in fast-paced environments.
• High growth\Startup mindset
• Open Source contribution\Active Git profile big plus
• Interest in cloud security is a big plus
• Experience developing data center applications in cloud security, backup, and disaster
• recovery, is a big plus
• Knowledge of AWS\Azure is a big plus

• 2+ years of experience as a react/react-native developer
• Must have skills: ReactJS
• Deep understanding of javascript, typescript and react
• Familiarity with multiple state management techniques
• Knowledgeable about design patterns and their utility in day to day problems
• Worked on and shipped large scale react/react-native applications
• Great product sense; you care about usability and good design
• Strong communication skills
• Bonus if you have worked on Android/iOS apps or nodejs backend.

• Work collaboratively with everyone in the team to deliver best in class user experience
• Write well-crafted, well-tested, readable, maintainable code in typescript and react-native
• Implement pixel perfect designs with advanced interactions, which are a joy to use
• Implement unit and UI automation tests
• Own a feature end to end and ensure its usability
• Continuously discover, evaluate and implement new technologies to enhance user experience
• Support other developers on the team with code reviews, design feedback, and other advice and guidance

Mandatory Skills:

C#, dotnet core


Preferred Skills:
 Good communication skill is mandatory.
 Experience with Dot net with C#

• Your role will require you to take on complex tasks and transform them into intuitive accessible and easy-to-use designs.
• From creating user flows and wireframes to building user interface mock-ups and prototypes, we are sure this role will see your best potential.
• At each stage, you will anticipate what our users need, advocate for them and ensure that the final product surprises and delights them.

Roles and Responsibilities:

• Partner with product managers and engineers to oversee the development of a product from problem definition, concept to launch.
• Contribute to high-level strategic decisions with the product and executive teams.
• Design mobile interfaces that are incredibly simple, elegant, and enjoyable for users.
• Work with the design and product team, give and seek feedback in order to continually raise our bar for quality.
• Collaborate directly with engineers at every stage of a product’s creation.
• Ensure product excellence throughout the product development and implementation process.
• Up-to-date with the latest Product Designer trends, techniques, and technologies.
• Deliver detailed design flows and specifications, ensure product excellence throughout the product development and implementation process.

Basic Qualification:

• 3+ years designing excellent digital products for a cross-functional team; ideally with 2+ years focused on Mobile UX/UI
• A track record of advocacy for the customer and applying user research insights to your design
• Solid experience in creating wireframes, storyboards, user flows, process flows, and site maps.

Skills:

• Ideally familiar with most or all of the following: Conceptual design, user research, wireframing, UI prototyping, detailed design, usability testing, and implementation.
• Experience with industry-standard design tools (Figma, Adobe CC, etc...)
• Excellent communication and the ability to convince stakeholders to buy into your Concepts
• An understanding of business that is equal to your understanding of product owner needs

Functional Competencies:

• Strong experience in UI, UX Design.
• Knowledge of User Research and User Interaction.
• Deliver detailed design flows and specifications, ensure product excellence throughout the product development and implementation process.

Problem Formulation: Identifies possible options to address the business problems and must possess good understanding of dimension modelling

Must have worked on at least one end to end project using any Cloud Datawarehouse (Azure Synapses, AWS Redshift, Google Big query)

Good to have an understand of POWER BI and integration with any Cloud services like Azure or GCP

Experience of working with SQL Server, SSIS(Preferred)

Applied Business Acumen: Supports the development of business cases and recommendations. Owns delivery of project activity and tasks assigned by others. Supports process updates and changes. Solves business issues.

Data Transformation/Integration/Optimization:

The ETL developer is responsible for designing and creating the Data warehouse and all related data extraction, transformation and load of data function in the company

The developer should provide the oversight and planning of data models, database structural design and deployment and work closely with the data architect and Business analyst

Duties include working in a cross functional software development teams (Business analyst, Testers, Developers) following agile ceremonies and development practices.

The developer plays a key role in contributing to the design, evaluation, selection, implementation and support of databases solution.

Development and Testing: Develops codes for the required solution by determining the appropriate approach and leveraging business, technical, and data requirements.

Creates test cases to review and validate the proposed solution design. Work on POCs and deploy the software to production servers.

Good to Have (Preferred Skills):

• Minimum 4-8 Years of experience in Data warehouse design and development for large scale application
• Minimum 3 years of experience with star schema, dimensional modelling and extract transform load (ETL) Design and development
• Expertise working with various databases (SQL Server, Oracle)
• Experience developing Packages, Procedures, Views and triggers
• Nice to have Big data technologies
• The individual must have good written and oral communication skills.
• Nice to have SSIS

Education and Experience

• Minimum 4-8 years of software development experience
• Bachelor's and/or Master’s degree in computer science

Please revert back with below details.

Total Experience:
Relevant Experience:

Current CTC:
Expected CTC:

Any offers: Y/N

Notice Period:

Qualification:

DOB:
Present Company Name:

Designation:

Domain

Reason for job change:

Current Location:

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/