GCP Cloud Engineer

Head – Offline Marketing, Business Development & Branding

Location: Delhi

Reports To: CEO / CMO / Business Head

Experience: 12–18 years

Department: Marketing & Business Development

Industry: Healthcare & Wellness, Retail, Hospitality etc.

Job Summary:

We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

• Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
• Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
• Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

• Identify and develop strategic B2B partnerships, alliances, and business opportunities.
• Collaborate with sales teams to generate leads and support local revenue goals.
• Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

• Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
• Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
• Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

• Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
• Source and manage vendors for branding materials and execution.
• Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

• Own and manage marketing and branding budgets.
• Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
• Provide regular reports and insights to leadership.

Key Skills & Competencies:

• Strategic thinking with hands-on execution ability.
• Deep understanding of offline marketing channels and consumer behavior.
• Strong sense of design, branding, and attention to detail.
• Business acumen and proven success in driving partnerships or sales enablement.
• Excellent leadership, project management, and vendor negotiation skills.
• Willingness to travel as required.

Educational Qualifications:

• MBA/PGDM in Marketing, Business, or related field.

Location: GK1

Package: 12L plus incentives

General Description:

Owns all technical aspects of software development for assigned applications.

Participates in the design and development of systems & application programs.

Functions as Senior member of an agile team and helps drive consistent development practices – tools, common components, and documentation.

Required Skills:

In depth experience configuring and administering EKS clusters in AWS.

In depth experience in configuring **DataDog** in AWS environments especially in **EKS**

In depth understanding of OpenTelemetry and configuration of **OpenTelemetry Collectors**

In depth knowledge of observability concepts and strong troubleshooting experience.

Experience in implementing comprehensive monitoring and logging solutions in AWS using **CloudWatch**.

Experience in **Terraform** and Infrastructure as code.

Experience in **Helm**

Strong scripting skills in Shell and/or python.

Experience with large-scale distributed systems and architecture knowledge (Linux/UNIX and Windows operating systems, networking, storage) in a cloud computing or traditional IT infrastructure environment.

Must have a good understanding of cloud concepts (Storage /compute/network).

Experience in Collaborating with several cross functional teams to architect observability pipelines for various GCP services like GKE, cloud run Big Query etc.

Experience with Git and GitHub.

Proficient in developing and maintaining technical documentation, ADRs, and runbooks.

About Plum

We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.

Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-19 can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.

Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.

Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund (read more https://www.plumhq.com/blog/plum-series-a-funding">here)

About the role

Having found exceptional product/market fit, we’re in the midst of transitioning from 'start-up' to ‘scale-up’, and looking for a senior frontend engineer to help us scale Plum, and spearhead the frontend of our product.

You will have a direct impact on the customer experience through the design and implementation of new features and functionalities in our product. You'll work as part of a small but rapidly growing high-energy team delivering incredible, creative improvements to our product. You'll be in charge of reviewing the implementation of applications following code standards and style guides. You would analyze and build UI Pattern Libraries (Design Systems, UI Kits, etc.)

• Spec, build, test, and deliver new features while improving the performance and quality of the product.
• Run test-harness to guarantee the structure, integrity, and design of the application.
• Solve complex CSS, HTML, and User Interface compatibility issues across browsers.
• Optimize JavaScript implementations to ensure that code remains performant.
• Implement front-end development workflows: build systems, dependency management, quality checkers (linting), etc.
• Ability to push things over the line, ship awesome features, and delight customers.

• 2+ years of hands-on experience building web applications with JavaScript, HTML5, and CSS.
• Comfortable with Responsive Web Design and Development and weave out beautiful code in React.
• Strong product and design sensibilities and has an obsessive attention to detail.
• Write testable, maintainable code that's easy to understand.
• Understand complex problems and break them down into smaller tasks.
• Strong sense of ownership and integrity demonstrated through clear communication and collaboration.

Technical Skills needed:

• WebSphere Developers with Sr experience.
• Strong knowledge of WebShere Commerce v8.x (preferred) application development
• Strong knowledge of web application development using enterprise Java technologies and frameworks
• Strong knowledge building WebSphere Commerce applications using Web Sphere Commerce Build and Deployment (WCBD) is preferred
• Experience with AWS hosted applications is preferred. Knowledge of working on EC2, ELB, RDS services preferred.
• Experience with Ant, Maven build scripts and Jenkins based CI/CD process
• Strong knowledge of Unix/Linux shell scripts
• Hands on experience with web service technologies including SOAP, REST, JCA, Jax-ws preferred
• Strong knowledge of specific Java technologies including JSP, JSTL, JDBC and JAXB is preferred
• Strong familiarity using SVN/GIT/BitBucket for source code management is preferred
• Strong knowledge of profiling techniques, memory management and performance tuning is preferred
• Experience tuning Websphere commerce Solr Indexing and Stage Prop Process highly desirable

• Provide strategic consulting on people and organization development strategies in support of the business objectives.
• Be an expert on people challenges - especially talent, performance and change
• Partner with India HR lead for all Merger and Acquisition activities (policies, process, payroll, compensation and benefits harmonization, compliance, entity and benefit integration, site consolidation, employee integration and culture alignment)
• Providing ideas and challenges to management teams and acting as a catalyst for change through process design and approaches that results in transformation.
• Evaluate and analyze issues, patterns, and trends to provide proactive insights for HR solutions.
• Drive compensation programs locally by collaborating with corporate compensation team
• Collaborating with the corporate HRBP on BU related activities
• Partner and lead projects which has business impacts.
• Investigate and resolve complex employee relations issues and address grievances.
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• High degree of integrity, business acumen and resilience.
• Ability to thrive in an ambiguous, fast paced and rapidly changing environment.
• Self-driven, ability to set high personal goals and work independently
• Ability to organize, multi-task, prioritize tasks and deliver quick results.