Engineer – Embedded Software

Strong AI Product Owner / Product Manager Profile with ML/AI product experience

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Mandatory (Experience 1): Must have 7+ years of product management / product ownership experience, including shipping software products end-to-end.

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Mandatory (Experience 2): Must have AI/ML product experience — managing products built on machine learning, data, or LLM/GenAI capabilities.

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Mandatory (Experience 3): Must have owned product vision, strategy, and roadmap, translating customer and business needs into clear user stories, acceptance criteria, and a well-groomed backlog

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Mandatory (Experience 4): Must have owned Agile/Scrum delivery end-to-end — sprint planning, backlog grooming, and stand-ups

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Mandatory (Skill 1): Must have a strong command of Scrum/Agile, backlog management, and prioritisation frameworks

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Mandatory (Skill 2): Must have data fluency — comfortable defining metrics, reading analytics, and reasoning about model behaviour and limitations

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Mandatory (Skill 3): Must have a discovery mindset — user research, problem framing, competitive analysis, and turning ambiguity into a clear plan

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Mandatory (Skill 4): Must be hands-on with JIRA, Confluence, and product/roadmapping tools

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Mandatory (Communication): Must have excellent stakeholder management — able to align business, engineering, and clients, and communicate roadmap, trade-offs, and progress to leadership.

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Preferred (Domain): Insurance or fintech domain exposure

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Preferred (Tech): Understanding of APIs and cloud (AWS

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Preferred (Certification): CSPO / PSPO or similar.

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Job Title: Senior HR Manager and Office Manager

Location: Hyderabad, India – On-site / In-Person Role

Other Office Location: Mumbai

Role Overview:

We are looking for an experienced and resourceful Senior HR Manager and Office Manager to lead and manage human resources and administrative operations for our India offices, primarily based in Hyderabad, with additional oversight of our Mumbai location. This in-person role reports directly to the Global HR Director based at our U.S. Headquarters. The ideal candidate must possess a thorough understanding of Indian labor laws, strong HR leadership capabilities, and excellent communication skills to align local HR practices with

global business goals.

Key Responsibilities:

Recruitment & Talent Acquisition:

• Manage end-to-end recruitment for India operations – sourcing, interviewing, offer management, and onboarding.

• Partner with global and local hiring managers to identify role requirements and implement effective hiring strategies.

• Maintain relationships with recruitment agencies, job portals, and university placement cells for campus hiring.

Onboarding & Induction:

• Oversee employee onboarding and orientation programs to ensure a smooth transition for new hires.

• Ensure timely documentation, background verification, and induction training.

Performance Management:

• Lead annual and mid-year performance appraisal cycles using global tools and frameworks.

• Support managers in goal setting, feedback delivery, and performance improvement planning.

• Align performance KPIs with organizational objectives and compensation planning.

Payroll & Benefits Administration:

• Coordinate with finance/payroll vendors to ensure timely and accurate payroll processing.

• Handle payroll inputs: attendance, leaves, variable pay, reimbursements, and tax declarations.

• Administer employee benefits including health insurance, leave encashment, and statutory bonuses.

Employee Engagement & Retention:

• Design and execute employee engagement activities aligned with company culture and values.

• Conduct regular one-on-ones, feedback sessions, and stay interviews.

• Drive internal communications and employee recognition initiatives.

Compliance & Statutory Adherence:

• Ensure compliance with all central and state labour laws relevant to Telangana and Maharashtra:

• Provident Fund (PF), Employee State Insurance (ESI), Gratuity, Professional Tax, LWF

• Shops & Establishments Act, Maternity Benefit Act, POSH Act

• Prepare and submit all statutory reports and returns.

• Conduct HR audits and support internal or external compliance inspections.

HR Policies & Documentation:

• Maintain and update employee handbooks, HR policies, and standard operating procedures.

• Draft and manage employment contracts, NDAs, warning letters, and termination notices.

• Implement global policies locally and adapt them for Indian regulations where needed.

Training & Development:

• Identify training needs and coordinate technical, soft skills, and compliance training sessions.

• Liaise with internal departments and external trainers to execute learning programs.

Grievance Handling & Discipline:

• Act as the first point of contact for all employee queries and grievances.

• Manage employee relations issues, including investigations and disciplinary actions, in a fair and compliant manner.

• Ensure POSH committee functioning and timely resolution of complaints.

HR Reporting & Global Collaboration:

• Maintain HRIS and prepare regular reports and dashboards for India operations.

• Submit monthly/quarterly updates to the Global HR Director.

• Collaborate with global HR team to roll out global initiatives like DEI, policy updates, and engagement surveys.

Office Administration Responsibilities (Hyderabad & Mumbai):

• Oversee daily office management in Hyderabad, and coordinate with admin staff or vendors in Mumbai.

• Manage facility operations, security, pantry, and housekeeping.

• Monitor office supplies, procurement, and asset management.

• Ensure adherence to health, hygiene, and workplace safety standards.

• Coordinate logistics for internal meetings, external visitors, and company events.

Key Qualifications:

• Education: Bachelor's degree in Human Resources / Business Administration; MBA/PGDM in HR preferred.

• Experience: 7–10 years of HR experience in India, with at least 2 years in a senior HR or business partner role. Prior experience working with global teams is a strong advantage. Experience in handling both HR and office administration is preferred.

• Language: Fluency in English and Hindi is required. Telugu proficiency is a plus.

• Technical Skills: Proficiency in HRMS (e.g., Zoho People, Keka, GreytHR), payroll tools, MS Office, and global collaboration platforms (Google Workspace, Zoom, Slack, etc.).

Ideal Candidate Traits:

• Strong interpersonal and leadership skills.

• Hands-on, proactive, and able to work independently with global teams.

• Excellent knowledge of Indian labour law and HR best practices.

• Detail-oriented and process-driven with strong documentation skills.

• Open to occasional travel to the Mumbai office or other domestic sites.

About Root Node

We’re an early-stage startup building intelligent tools for planning, scheduling, and optimization—starting with timetabling and warehouse logistics. Backed by deep domain expertise and a growing customer pipeline, we’re now building our core tech team. This is not just a coding job — it's a chance to build something meaningful from the ground up.

About the job

• Design and implement robust backend systems and APIs using Java or similar backend language and Spring Boot or equivalent frameworks
• Integrate backend services with existing custom ERP systems 
• Work closely with the founder on product architecture, feature prioritization, and go-to-market feedback
• Take full ownership of features — from system design and development to deployment and iterative improvements
• Help shape our engineering culture and technical foundations

You're a Great Fit If You:

• Have 3+ years of experience in backend development
• Are strong in Java or similar languages (e.g., Kotlin, Go, Node.js)
• Have solid experience with Spring Boot or equivalent backend frameworks
• Have integrated with ERP or enterprise systems in production environments
• Are comfortable with both SQL (PostgreSQL) and NoSQL (MongoDB)
• Understand REST API development, authentication, Docker
• Have an entrepreneurial mindset — you're excited about ownership, ambiguity, and making decisions that shape the product and company
• Want more than just a job — you want to build, solve, and learn rapidly

What We Offer

• Competitive salary
• High degree of ownership and autonomy
• Ability to shape the tech and product direction from Day 1
• Transparent and fast decision-making culture
• A builder’s environment — solve real-world problems with real impact

• Contributing to the backend of the product development.
• Maintaining these applications for accuracy and high availability.
• Contributing to and enforcing great coding practices through code reviews.
• Sharing knowledge with your colleagues during regular knowledge Sharing sessions.
• Collaborate across functions and own the planning, estimation and execution for parts of the product.
• Continuously identify opportunities to improve system designs, architecture and implementation standards.

• Experience of architecting and building products/business critical backend applications using Ruby on Rails.
• Experience with relational databases like Postgres or MySQL.
• Experience of deploying and maintaining web applications.
• Exposure to cloud infrastructure like AWS, GCP etc.
• Familiarity with REST APIs and stress testing tools.
• Good communication skills.

Experience: 1 – 3.5 years

Mandatory Skills 

• Should have good knowledge in Object Oriented Programming concepts. 
• Good knowledge in ASP.NET, MVC and C#
• Understanding of JavaScript, HTML5 and CSS. 
• Good Knowledge in SQL Server and RDBMS concepts.

Desired Skills set:

• Create systems with .NET framework 4.x / ASP.NET MVC / SQL Server 2008-2016 / WCF / Web Services / WebAPI based on the design specification.
• Ability to create and optimize SQL Server 2008-2016 stored procedures.
• Experience with JQuery or similar technologies.
• Knowledge on .Net Core is an added advantage.

Description:

• Understanding on performing analysis and design, and develop the small/large-scale systems.
• Responsible for developing new programs and proofing the program to develop needed changes to assure production of a quality product.
• Tests the written programs to ensure that logic and syntax are correct, and that program results are accurate.
• Document code consistently throughout the development process by listing a description of the program, special instructions, and any changes made in database tables on procedural, modular and database level.
• Strong grasp of OO principles
• 1+ years of development experience in OO languages such as C# and MVC architecture.
• Sound knowledge of SQL and database technologies
• Knowledge of Agile Methodologies such as Extreme Programming (XP) & Scrum

Opportunity in our Product Team?
Our system has over 4 products & 12 modules designed by product managers working with banking & finance experts. The company’s growth from here is based on a multi-product strategy. The way we’re scaling our product team is in-line with the company’s strategy.

Your customers are the CFOs & Finance Teams in mid to large scale enterprise businesses and you will build these products to solve the problems faced by them.

You’ll become familiar with all parts of our stack from end to end. You’ll design and implement features to be scalable and resilient by working with both our infrastructure engineers and our product engineers. You’ll be a driver for positive change to Finly’s engineering culture, processes and technology.

Here are some examples of the projects in the different products:
Payment automation by building a deep integration with multiple banking systems:

• Governance frameworks with policy controlled workflows.
• Core finance document management system.
• Automating reconciliation of transactions across business
• Collaboration tools among finance, vendors & employees.
• Continuous ETL for integrating with CRMs like Salesforce & Accounting Systems like SAP.

WITHIN 1 MONTH, YOU'LL

• Complete Finly’s new-hire training week, and learn Accounts Payable
• Processes & the various partners we work with to make Finly happen.
• Investigate, solve and release a bug fix to production. In order to do this you will ramp up on Finly’s engineering stack by pair-programming with your teammates and attending engineering training sessions designed and presented by the team.
• Meet with cross-functional peers around the company to learn how the product functions.
• Complete your engineering starter project and deploy your first changes to production.

WITHIN 3 MONTHS, YOU'LL

• Individually contribute reliably ship full features to customers.
• Own major product areas and take features from mock to deploy.
• Estimate technical scope and time to complete major features and initiatives.

WITHIN 6 MONTHS, YOU'LL

• Move to new product vertical & initiative and start designing and architecting scalable systems as per the requirements discussed with Product Manager.
• Have made a visible impact on the product for all the users of Finly.
• Work closely with your team to remove roadblocks, educate on best practices and improve how we work.
• Be comfortable navigating most of our stack and infrastructure
• Be responsible for the planning, scoping, design, and implementation of new features
• Participate in interviewing and hiring, as a way to influence team growth and how our values inform our culture

WITHIN 12 MONTHS, YOU'LL

• Individually contribute and lead teams to reliably ship full features to customers.
• Estimate technical scope and time to complete major products and initiatives.
• Define tools and standards for product engineering to measure performance impact of releases
• Help grow other engineers technically by mentoring, pairing and developing other learning opportunities
• Collaborate with engineering and product leadership to define priorities and set delivery goals.

So in this role, you will work with the respective team’s product manager and other engineers in that team. You may work on the front-end or backend or both based on the requirement of the project.

Join us & have the authority and responsibility to make things happen!