Education Sales Counselor

Job Summary:

We are looking for an experienced ETL Tester with 5 to 7 years of experience and expertise

in the banking domain. The candidate will be responsible for testing ETL processes,

ensuring data quality, and validating data flows in large-scale projects.

Key Responsibilities:

 Design and execute ETL test cases, ensuring data integrity and accuracy.

 Perform data validation using complex SQL queries.

 Collaborate with business analysts to define testing requirements.

 Track defects and work with developers to resolve issues.

 Conduct performance testing for ETL processes.

 Banking Domain Knowledge: Strong understanding of banking processes such as

payments, loans, credit, accounts, and regulatory reporting.

Required Skills:

 5-7 years of ETL testing experience.

 Strong SQL skills and experience with ETL tools (Informatica, SSIS, etc.).

 Knowledge of banking domain processes.

 Experience with test management tools (JIRA, HP ALM).

 Familiarity with Agile methodologies.

Location – Hyderabad

Responsibilities:

• Proactively engage with potential clients through outbound/inbound calls to introduce Firmway's software solutions and services.
• Identify and qualify prospects by understanding their business needs and explaining how our software can meet their requirements.
• Deliver persuasive sales pitches to create interest and excitement about Firmway's software and setup meetings on a daily basis for the sales team.
• Effectively handle objections and address any concerns or questions raised by potential clients during the conversation.
• Maintain accurate and detailed records of all interactions with clients in the CRM system.
• Follow-up with the prospects before the scheduled meeting and get them to join the call.
• Meet or exceed weekly and monthly targets for setting up qualified meetings with potential clients.
• Stay up-to-date with industry trends, product knowledge, and competitor offerings to effectively articulate our unique value proposition.
• Provide feedback to the marketing and product development teams based on clients' insights and needs.
• Continuously strive to improve sales techniques, product knowledge, and objection-handling skills. 

We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.

We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).

The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.

This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.

• Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
• Lead, strategize, create and execute campaigns as required (creative support will be provided)
• Ensure to achieve lead generation, CPL and other metric targets (KPIs)
• Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance
• Execute in an intense, fast-paced and highly iterative environment

• Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
• 3+ years of experience in managing Google, Facebook advertising and analytics
• Clear experience in having managed the US markets for online customer acquisition

• Strong analytics skills and good knowledge of Excel.
• Ability to analyze data to optimize for strong performance
• Good written and verbal communication skills
• Keen attention to detail and adherence to deadlines

• #hustle

• Industry best perks
• A phenomenal work environment, with massive ownership and growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting-edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

Preferred – Mumbai, open for a remote location for the right candidate

We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Roles and Responsibilities:

• Reviewing and analyzing websites for areas that can be improved and optimized
• Preparing detailed strategy reports and Marketing Plans
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls to action to convert visitors
• Filling websites and other content with effective keywords
• Developing link-building strategies;
• Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
• Develop, implement and manage the marketing strategy
• Designing and measuring the success of every marketing campaign.
• Stay up to date with the latest marketing practices and technologies.
• Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Keyword research for the Addition of service based webpages on the website
• Ensure uploading of webpages on the Website through the SEO team.
• Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
• Experience in Email Marketing tools like Mailchimp
• Ability to plan Email calendars and schedule emails as per the plan.
• Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
• Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
• Closely coordinate with cross-functional teams to keep the website updated.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 8-10 years.
• Strategic Understanding of Social Media and its usage in Marketing
• Experience with Google's Keyword Tool
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link-building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• Experience in building inbound organic search traffic and improving SERPs
• Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
• Ability to make SEO proposals
• Ability to perform SEO Audit