BizTech Internship (Business + Technology) Remote

Job Description: Marketing Head (IT / Website Development)

Position Overview

We are looking for a Senior Marketing Manager to lead marketing strategy and execution for our IT and Website Development services. The ideal candidate will have strong expertise in B2B digital marketing, brand positioning, and lead generation for technology-driven businesses. This role will focus on building visibility, driving client acquisition, and creating marketing campaigns that highlight our website development, design, and IT solutions.

Key Responsibilities

• Develop and implement marketing strategies to promote website development and IT services.
• Plan and execute digital campaigns across SEO, SEM, PPC, email, LinkedIn, and social media.
• Build brand positioning and messaging that differentiates our services in a competitive market.
• Generate qualified leads through targeted campaigns, content marketing, and partnerships.
• Work closely with the sales team to align campaigns with business growth objectives.
• Develop case studies, portfolios, and client success stories to showcase expertise.
• Oversee website and landing page optimization to improve conversions.
• Manage company presence at industry events, webinars, and conferences.
• Monitor and report on KPIs, ROI, and campaign performance.
• Lead, mentor, and grow a marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5 to 7 years of experience in B2B IT/technology marketing, with at least 2 years in a senior role.
• Proven track record in digital marketing, demand generation, and brand building.
• Strong understanding of SEO/SEM, Google Analytics, HubSpot/Marketo, and CRM systems.
• Experience in promoting website development, design, or IT solutions.
• Excellent leadership, project management, and communication skills.
• Creative thinker with a data-driven approach.

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Onepoint does more than solving complex digital challenges. It is a place for you to explore your potential, elevate yourself, and transform your career. An opportunity to belong to a diverse international team knit together by a culture built on respect and integrity. A team with

deep technical and business expertise, emboldened by a supportive, nurturing environment. An environment that celebrates the diversity of thinking, knowledge sharing, innovative mindsets,

personal growth, and career progression. Add in the company‘s forward-thinking management and a commitment to offering a healthy life-work balance, and you start to get an insight into the magic sauce that makes Onepoint a uniquely special place to work.

As an ETL Developer/Data Engineer, you will focus on developing new features, implementing unit tests and help develop forward-thinking development strategies. You are passionate about developing software and scripting to maintain complex data-related systems, with vision and

talent to contribute to emerging areas such as cloud technologies. Working together with highly skilled technical experts, you will be a driving force in building world-class solutions for our clients across the globe.

To learn more about the position.. please see detailed Job description and let us know if you meet the requirements

http://www.onepointltd.com/wp-content/uploads/2025/07/PUNE_JD2025-07_IN.002-ETL-Developer.pdf

Key Responsibilities:

• Identify and acquire new clients for stock broking services
• Promote products like Equity, F&O, Commodity, and Mutual Funds
• Generate leads through calls, field visits, social media, and references
• Assist clients in opening Demat & Trading accounts
• Maintain strong relationships with existing clients
• Achieve monthly and quarterly sales targets
• Provide basic market information and guide clients to advisors
• Follow up with prospects and convert them into active investors

• Strong Software Engineering Profile
• Mandatory (Experience 1): Must have 5+ years of experience using Python to design software solutions.
• Mandatory (Skills 1): Strong working experience with Python (with Django framework experience) and Microservices architecture is a must.
• Mandatory (Skills 2): Must have experience with event-driven architectures using Kafka
• Mandatory (Skills 3): Must have Experience in DevOps practices and container orchestration using Kubernetes, along with cloud platforms like AWS, GCP, or Azure
• Mandatory (Company): Product companies, Experience working in fintech, banking, or product companies is a plus.
• Mandatory (Education): Educational background must be from a premium institute (IIT, IIIT, NIT, MNNIT, VITS, BITS)

Responsibilities:

• Research industry-related topics to develop original content ideas.
• Write clear, concise, and compelling blog posts, articles, social media posts, newsletters, and website content.
• Assist in editing and proofreading content for accuracy and consistency.
• Collaborate with the marketing team to align content with brand voice and campaign goals.
• Optimize content for SEO to improve visibility and organic reach.
• Support content planning and brainstorming sessions.
• Learn and adapt to feedback to improve writing skills and output quality.

Role - Manager - Social Media & Copy

Location - Mumbai

Responsibilities:

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements:

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand

Responsibilities:

• Define the code review process for the team to follow and perform code reviews.
• Design, implement, and maintain Java-based applications that can be high-volume and low-latency.
• Ensure application designs conform with business goals.
• Develop and test software & Identify and resolve any technical issues arising.

Eligibility:

• 3+ yrs of experience developing web applications using J2EE / Java.
• Possess knowledge and skills in software programming in Core Java, J2EE, Microservices-related technologies, Spring Boot, Spring MVC, Rest API, JavaScript, and XML.
• Experience developing enterprise-level web applications and RESTful APIs using Microservices.
• Experience in API Management & in using version control and CI / CD tools.