Automation

Key Responsibilities:

• Plan, execute, and optimize online marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Content Marketing).
• Develop and manage digital strategies to increase brand visibility and customer engagement.
• Conduct market research to identify opportunities and trends.
• Monitor and analyze the performance of digital campaigns and adjust strategies accordingly.
• Collaborate with internal teams to create high-quality, engaging content.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Track ROI and performance metrics to measure the effectiveness of digital campaigns.
• Stay updated with the latest trends in digital marketing and implement best practices.

Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-4years of experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, SEM, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills.
• Experience with content management systems and digital advertising tools.
• Analytical mindset with the ability to interpret data and generate insights.
• Creative thinking and problem-solving skills.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a fast-paced, dynamic environment.
• Continuous learning and career development.
• A chance to be part of a forward-thinking, innovative team.

• Provide safe transportation for staff, guests, and clients
• Ensure to deliver service to highest standards while adhering to all policies and procedures
• Maintain vehicle mileage logs
• Drive courteously and safely
• Maintain a safe driving record

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Minimum 4 to 14 Years OTM Technical / Functional experience

• Must have functional and techno-functional experience in OTM implementation and/or have supported projects dealing with these systems, and/or have worked on OTM Cloud
• Must have strong technical and functional knowledge of the latest OTM Application
• Must have knowledge of preparing mapping document to interface OTM system with EDI, WMS, order management and finance systems, and be able to translate the functional specifications into design specifications for the Offshore Delivery Centre
• Must have ability to write SQL statements for automation agents and other technical topics
• Hands on experience on JSPX/XSL will be additional advantage.
• Experience in end-to-end OTM life cycle/implementations/up-gradation and OTM architecture will be preferred

• Having good knowledge of iOS SDK & interface builders
• Proficient in Objective C, iOS, X-Code etc.
• Continuously updating the expertise on latest releases of iOS products
• Should have developed at least 5 applications as per Apple standards
• Experience with Database in Mobile Apps like SQlite & Core Data.
• Experience in integrating Webservices like SOAP, REST and POST with Mobile App.
• Experience with Google Map & GPS Integration
• Hands on experience of Xcode, Objective C, JSON & Sqlite on iOS platfor
• Develop Native& Hybrid mobile applications
• Implementing Mobile Payments, Mobile Shopping & Security

Experience: 1-2 yrs
Location: Technopolis IT Hub, Noida Sec-62
Salary: Negotiable as per last CTC

Job Description

• Experience of designing and developing mobile applications for Apple’s iOS platform.
• Proficient in Objective-C, Swift, and Cocoa Touch.
• Extensive experience with iOS Frameworks such as Core Data and Core Animation.
• Knowledge of iOS back-end services.
• Knowledge of Apple’s design principals and application interface guidelines.
• Proficient in code versioning tools including Mercurial, Git, and SVN.
• Knowledge of C-based libraries.
• Knowledge of third-party libraries.
• Experience with offline storage, threading, and performance tuning
• Familiarity with push notifications, APIs and cloud messaging.
• Experience with continuous integration.
• Ensuring quality and performance of application to specifications.
• Identifying potential problems and resolving application bottlenecks.
• Fixing application bugs before final release.
• Publishing application on App Store.
• Maintaining the code and atomization of the application.
• Designing and implementing application updates.
• Knack for benchmarking and optimization.

Requirements

• Degree in Software Development, Computer Science, or similar.
• Excellent communication skills for domestic and international client-interaction.
• Top-notch teamwork and ability to manage workload with minimal supervision.
• At least five published iOS Applications
• Unwavering curiosity.

• We are one of the fastest-growing game development companies with headquarters in
• Bangalore, India. Since our inception in 2017, we have carved a niche in the gaming industry by our highly creative and expert approach to game design, artwork and development. Our two games, ‘Ludo STAR’ and ‘Parchisi STAR’ have already reached 50 million global downloads.
• We have a grand vision of being the “Best Game Developing Company” in the world. We are vastly committed to developing visually appealing and technically advanced games for diverse platforms and game applications that appeal to all ages.
• We offer an autonomous studio consisting of self-motivated teams in a fast decision-making
• environment, allowing you to be truly impactful and develop professionally.
• It’s an exciting time to come aboard, career experience as a lead developer working with leadership teams.