Wizely

FinEzzy is a comprehensive one-stop personal finance solution designed to address savings, investments, protection (insurance), and credit within a single platform. This innovative approach provides users with an all-encompassing perspective and tailored solutions for their diverse financial needs.

Operating as a brand under the legal entity of Radical Advisors India Private Limited, FinEzzy was founded by Atul Garg, a financial advisor with over two decades of experience. Witnessing numerous investors succumb to debt traps or liquidate investments in times of crisis, Garg recognized the need for a platform to preserve and advance investors’ financial goals.

Thus, FinEzzy was born, launching its inaugural offering, “Loan against Mutual Fund,” as a credit solution within the personal finance sphere. FinEzzy empowers users to secure short-term credit against their mutual fund investments during financial emergencies rather than redeeming their investments. This approach enables investors to maintain the growth of their existing investments while addressing financial needs through an affordable, non-detrimental option that safeguards their credit score.

Vision:

To empower individuals to achieve financial well-being by providing a comprehensive and seamless platform that offers instant, unbiased advice and guidance across all aspects of personal finance, ultimately helping users become financially net worth positive.

• WeRize is a profitable growth stage fintech. At WeRize, we are creating a new category in Indian financial services space. We are building India’s first socially distributed full stack fintech platform for emerging middle-class families in 5000+ small cities. The financial needs of small-city India have been largely underserved since traditional players and fintechs are unable to properly serve this segment
• We have raised $25.75Mn equity ($115.5 Mn valuation) from British International Investment (UK’s sovereign impact fund formally known as CDC), Sony Japan, 3one4 Capital, Picus and others
• WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized mortgages, unsecured credit, insurance, and savings products for 300Mn individuals spread across the 5000+ small cities
• Families in small cities require high touch sales/after-sales service which can only be profitably provided using a social distribution model. The entire fintech ecosystem is geared towards building DIY apps that help customers choose the right financial products for themselves. However, this approach doesn’t work for small-city families as they need high touch sales and after sales. Additionally, due to lower ticket-size/conversions vs tier-1 city customers, digital unit economics dont work, leading to fintechs staying away from this superb segment
• Using the “Social Shopify of Finance” platform, WeRize has enabled 10K+ financially literate freelancers in 2500+ cities to sell its financial products in their social circle. This solves trust issue as well as provides high-touch service
• Werize is the only Indian fintech platform/financial services player that has been able to distribute financial services through freelancers without any of its own FOS/local branches. Our freelancers in 2500+ cities are managed only through Werize proprietary tech platform. This enables superb scalability and low CAC/ops cost=> highly profitable business model.