TheNudge Foundation

Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.

We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).

Who We Are

We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!

Our Secret Sauce

We're proud of our comprehensive suite of tools that work together seamlessly:

• Want to create meaningful interactions? Our dynamic UX library has got you covered
• Need to experiment with UI in real-time? Jump into our visual builder
• Looking to create personalized customer journeys? Our user flows are here to help
• Want to incentivize actions? Our reward engine makes it simple
• Plus, we've got powerful experimentation capabilities and analytics tools to track it all

The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!

Our Team

We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.

Our Growth Story

We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!

What Makes Us Different:

We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.

Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!

Wadhwani Foundation is a high-growth, not-for-profit tech organization dedicated to social good. Over two decades since its inception in 2001, the foundation with worldwide presence has focused on a simple, powerful mission: accelerating job growth and enabling millions to earn a family-sustaining wage and lead a dignified life.

Wadhwani Foundation’s primary mission is accelerating economic development in emerging economies by driving large-scale job creation through entrepreneurship, innovation and skills development. Founded by Silicon Valley entrepreneur, Dr. Romesh Wadhwani, today the Foundation is scaling impact in 25 countries across Asia, Africa, and Latin America.

India’s first Omni-channel retail company focusing on building unmanned retail stores