Fantasy Akhada
https://www.fantasyakhada.comAbout
Super Six Sports Gaming (SSSG) is a sports tech organisation which focuses on building world class products in the domain of sports on the back of technology, with the single point agenda of driving sports engagement in the country. The company was launched in 2020 and has ever since identified three key levers of sports engagement and built brands focussing on those levers in their journey of creating a sporting ecosystem in the country. The above mentioned levers, along with the respective SSSG brand in the domain, has been explained in detail below:-
A short brief about the products
Fantasy Sports | Brand Name: Fantasy Akhada - is one of India's Top 5 fantasy sports platforms with Harsha Bhogle as the Brand Ambassador. Keeping customer centricity at the core, the brand has taken rapid strides from being one of the 200 platforms in the country to cementing a position in the Top 5 in less than 3 years. Over 5 million registered users.
Sports Content | Brand Name: VUSPORT - On the back of streaming of LIVE matches, sports analytics and generic sports content, the brand VUSPORT was launched in Jan 2022 with the product launch in Q4 FY 23. The legendary AB De Villiers and Sunil Chhetri are the faces of the brand and the idea is to drive engagement among fans on the back of content and analytics.
Quizzing | Brand Name: Ultimate Sports Quiz - Launched in early 2022, the idea of USQ was to leverage Sports Quizzing as a tool to drive people into following sports. This brand focuses only at the school level with a massive TAM of 200+ million students. Season 1 of Ultimate Sports Quiz was broadcast on the Sony Sports Network and MX Player and witnessed a wide read of over 8 million viewers. We witnessed participation from over 25 cities across the length & breadth of the country and the quiz show was hosted by the legendary Harsha Bhogle.
Visit https://www.youtube.com/watch?v=jnQJsQ3ZQRA&;;t=11s to get a sneak-peak of what working at Fantasy Akhada feels like.
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