Orient Electric

Orient Electric Limited (OEL) is part of the diversified Indian conglomerate CK Birla Group. A distinguished name in the Indian fan industry for more than 60 years, Orient Electric has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. Orient Electric takes pride in its R&D capabilities, spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products that meet the needs and expectations of new age consumers. It has fully integrated manufacturing facilities based in Kolkata, Faridabad, Noida and Guwahati. It is largest manufacturer and exporter of fans from India with a dominating presence in over 40 international markets. It is also the second largest manufacturer of LED bulbs in India and the first Indian lighting brand to have been awarded BEE star rating for LED bulbs. In the domestic market, it has a well-organised distribution network driven by over 4000 dealers, 1,25,000 retail outlets and a strong service network covering 450 cities.