ORAI Robotics

About the job

The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.

Responsibilities

• Strategic market research through different sources to analyze the current trends for having a strong media presence.

• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.

• Ideate and implement marketing plans through (digital and offline) campaigns and programs

• Monitor/track the monthly performance of brands against budgets and deliver the objectives

• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.

• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share

• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc

• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.

Requirements

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional marketing programs

• SaaS sales Experience/ Exposure in product selling

• Experience using data and metrics to measure impact and determine improvements

• Experience presenting metrics and progress to goal with stakeholders

• 5+ years of marketing experience

• MBA with 7+ years of marketing experience

• Languages to be known- English and Hindi

• Demonstrated ability of strategic problem solving and creating/building solutions from scratch

• Seasoned in creating customer-facing experiences and programs

• Demonstrated analytical skills in quantitative and qualitative consumer research methodology