Nutrabay

Job Role: Senior Manager - Performance Marketing

You should apply if you have:

• Expertise in media mix optimization and analytics in a D2C growth startup.
• Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
• Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App
• Strong skills building advanced dashboards for real-time reporting.
• A data-driven mindset focused on measuring and optimizing campaign performance.
• Experience in marketing leadership roles at D2C brands or marketplaces.
• A passion for scaling businesses, supported by an entrepreneurial spirit.
• Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
• Knowledge of A/B testing, incrementality studies, and channel optimization.
• Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
• Skills in identifying and testing innovative approaches to capture market demand.
• Proven track record of working across teams to share insights and drive results.

You should not apply if you:

• Can’t work in ambiguity.
• Can’t build processes or structures.
• Prefer to work in silo as an individual contributor.
• Are not passionate about the health and nutrition industry.
• Have not managed teams before.
• Have not worked directly with a large consumer brand before.
• Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

• Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
• Experience in marketing analytics, performance marketing, or MarTech.
• Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimisations basis incrementality
• Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
• Strong analytical skills for deriving actionable insights from large datasets.
• Expertise in A/B testing, lift studies, and performance tracking.
• Excellent communication and stakeholder management.

What will you do?

• Lead data-driven strategies to drive growth across D2C and eCommerce channels.
• Develop and automate dashboards for performance monitoring and insights.
• Oversee campaign optimization across platforms like Amazon, Meta, and Google.
• Analyze customer lifecycle data to improve acquisition, retention, and conversion.
• Manage marketing budgets to maximize ROI through targeted campaigns.
• Collaborate with internal and external stakeholders for seamless project execution.
• Stay updated on trends and leverage analytics for strategic decision-making.
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Work Experience:

Proven experience in analytics-focused marketing roles within D2C or eCommerce.

Working Days: Monday - Friday'

Location: Golf Course Road, Gurugram, Haryana

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

About the Company

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers

Responsibilities:

• Driving the Digital Product Development for Nutrabay, in an analytical and structured way across platforms (Web, Mobile & App).
• Driving various growth initiatives at Nutrabay such as partner platforms and modules..
• Owning various modules such as affiliate management systems, referral and loyalty and evolve them in line with business objectives and consumer effectiveness
• Create simple and effective product documentation including Product Requirement Docs(PRD’s), Research Docs, Sprint Reviews etc. ensuring seamless transition of features and tasks between cross-functional teams.
• Ensuring timely product sprints and removing any bottlenecks that could hinder the development sprints.
• Tracking features success via success metrics through the month post every feature/module launch and update.
• Ideate Product features & drive iterations based on qualitative and quantitative user feedback.
• Designing workflows and wireframes for digital internal & external modules while ensuring a high-class User Experience(UX) on web and mobile.
• Work closely with engineers to ship features and product improvements.
• Ensure prioritization, timely execution, quality, resolving issues faced during operationalization and ensuring success metrics are met.
• You should understand, track and optimize the product journey for buyers based on data.
• Collaborate with internal stakeholders in support, marketing, sales and business to develop launch strategy, product messaging and training
• Identify market opportunities and contribute to the product vision and business strategy.

About you:

• Have 2-3 years of experience ideally working on Consumer-Facing, Large-Scale growth products.
• Have worked or know at least 50% of the E-Commerce modules listed below:
• Orders Management Systems
• CRM & Omni-channel Automations such as Moengage, Clevertap etc
• Gift Cards
• Affiliate Programs
• Personalisation & Recommendation Systems
• Loyalty Management Systems
• Are a fast learner and comfortable teaching yourself new skills and can thrive in a complex and fast-paced environment.
• Are Analytical and data-driven, you love digging into the data to understand what’s happening and define & measure success on every project.
• You possess basic wireframing and UX understanding so you can create workflows and features that get teams excited.

About Nutrabay:

Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time.

Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/3424Dz0

We are seeking a highly skilled and experienced Senior Python Developer to join our team. As a Senior Python Developer, you will be responsible for developing and maintaining high-quality code for our software projects. You should have strong expertise in Python programming and extensive experience with microservices architecture. Your role will involve collaborating with cross-functional teams, implementing best practices, and ensuring the delivery of robust and scalable solutions.

Responsibilities:

• Develop, test, and maintain high-quality Python code for our software projects.
• Design and implement microservices architecture for scalable and efficient applications.
• Collaborate with cross-functional teams, including product managers, designers, and other developers, to understand requirements and deliver optimal solutions.
• Participate in code reviews to ensure adherence to coding standards and best practices.
• Identify and resolve technical challenges and performance issues.
• Optimize existing code and improve system performance.
• Contribute to architectural discussions and propose innovative solutions.
• Stay up-to-date with the latest trends and technologies in Python development and microservices.

Requirements:

• Bachelor's degree in Computer Science, Software Engineering, or a related field.
• 2+ years of professional experience as a Python developer, with a focus on building robust and scalable applications.
• Strong understanding of microservices architecture and experience working with related technologies (e.g., Docker, AWS, service discovery,Jenkins).
• Solid knowledge of Python frameworks (e.g. Django) and libraries commonly used in microservices development.
• Experience in developing RESTful APIs and working with third-party API integrations.
• Proficiency in database systems, such as MySQL or MongoDB.
• Familiarity with code versioning tools (e.g., Git) and CI/CD pipelines.
• Strong problem-solving skills and ability to handle complex technical challenges.
• Ability to write clean, maintainable, and testable code following best practices.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

Preferred Qualifications:

• Experience with cloud platforms (e.g., AWS).
• Knowledge of message queue systems (e.g., RabbitMQ, Kafka, SQS).
• Familiarity with tools (e.g., Airflow, ELK).
• Previous experience in mentoring and providing technical guidance to junior developers.
• Contributions to open-source projects or active participation in developer communities.