Mr.Karrot

Defining a new & inclusive shopping ecosystem. A new world where consumers not just buy from brands but also get rewarded to be part of the brand's growth 🚀

Deep-Rooted.Co is on a mission to get Fresh, Clean, Community(Local farmer) produce from harvest to reach your home with a promise of quality first! Our values are rooted in trust, convenience, and dependability, with a bunch of learning & fun thrown in.

Founded out of Bangalore by Arvind, Avinash, Guru and Santosh, with the support of our Investors Accel, Omnivore & Mayfield, we raised $7.5 million in Seed, Series A and Debt funding till date from investors include ACCEL, Omnivore, Mayfield among others. Our brand Deep-Rooted.Co which was launched in August 2020 was the first of its kind as India’s Fruits & Vegetables (F&V) which is present in Bangalore & Hyderabad and on a journey of expansion to newer cities which will be managed seamlessly through a Tech platform that has been designed and built to transform the Agri-Tech sector.

Buy grocery and household essentials online from stores and supermarts near you at best prices and get them delivered at your doorstep

Farmers Fresh Zone, is an Direct to Consumer Brand Backed by the Indian Angel Network which caters to 5 South Indian cities. We are catering to urban customers with our safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are enabling this by a technology driven platform working on a demand prediction model. To guarantee trust in our customers, we have introduced a feature called ‘Know your Farmer’. And we’re proud to say that, we are one of India's first agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers. Through this feature, a customer can see where the product has been harvested, who’s been harvesting and how long it’s been harvested. Here’s our website info- https://www.farmersfz.com/

We are all in the quest to create a global brand in the fresh category driven by technology which gives access to healthy food and to foster a healthy living. We are inviting you to be part of this positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community. 

We are a team of very young individuals and are hiring for multiple roles to expand our operations across multiple geographies or as a part of scaling up.

You can read where we got featured in the Economics Times- https://economictimes.indiatimes.com/tech/tech-bytes/agri-tech-firm-introduces-traceability-feature-know-your-farmer/articleshow/82196279.cms 

Yourstory-https://yourstory.com/2020/09/funding-alert-kerala-agritech-startup-farmers-fresh-zone-ian-fund/amp