Animal Advertising Pvt Ltd

India has more than 75m dairy farmers with over 300m cattle. India is the largest livestock economy in the world valued at over $250B. 1/3rd Indian households rely on dairy farming as a regular and predictable source of income. On average a cattle costs $650+ making it one of the most significant purchases in the life of a dairy farmer. Owning to the milking cycles of cows and buffalos, each farmer trades cattle multiple times a year.

The beauty and the opportunity for us is this happens completely offline and is completely unorganized. Every aspect of the industry is completely unorganized - far behind anything else in the Agri ecosystem in India.

This gives Animall a blue ocean opportunity. We aim to be the operating system of the $250B dairy farming industry by building a one-stop-shop for anything and everything cattle.

Think Cattle, Think Animall

We can possibly disrupt every step of this value chain -

• The cheapest, fastest, safest, and most convenient way to trade cattle
• Seamless integration of financing & insurance
• World-class cattle healthcare infrastructure and artificial insemination
• High quality and balanced cattle feed at fair rates
• State of the art dairy farming practices

And this is what we will do to ultimately achieve our mission of -

💡 making dairy farming meaningfully profitable

Our product growth is a testament to the need for disruption in this space. We have only focused on trading for now. Within 2 years since its launch, Animall is the largest cattle trading platform in the world with an annual GTV of $500m with 8+ million dairy farmers using the Animall app. The product has immense customer love. Our NPS is 65+ and 60% of our dairy farmers refer Animall to at least one friend every month. We have recently also started Animall farms where farmers can buy and sell cattle.

If you look forward to working in a challenging environment, creating massive impact, and crave a steep learning curve, then Animall is the right place to be. The next few decades will be heavily focused on building for Bharat. Animall is proud and fortunate to be at the forefront of this movement. So can you! Join the next white revolution 🥛 and build for BHARAT 🇮🇳

The white revolution is being powered by Sequoia, Nexus, SIG, Omnivore, Beenext, Rocketship.VC and angels like Deepinder (Zomato), Sahil (Delhivery), Kunal (CRED), Vidit (Meesho) & Ranjeet (Pratilipi). We have raised $23M.

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Website www.animall.in

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