Digital Marketing

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and nonprofits to drive high-performing business outcomes (ROI).  GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.

Please visit link: https://go.groundtruth.com/rs/115-ZBZ-379/images/GroundTruth-Technology-Video.mp4">https://go.groundtruth.com/rs/115-ZBZ-379/images/GroundTruth-Technology-Video.mp4

Position: Senior Software Engineer – C++

Location: Gurgaon/Remote

About the advertising service architecture team:
The advertising service architecture team is responsible for the the federation of services that support our real-time advertising exchange ecosystem. We currently process ~500k transactions per second on AWS infrastructure typically clearing bids in under 25ms. This team focuses on developing and supporting real-time java systems using non-blocking io and event driven architecture to solve problems such as request enrichment, filtering, and general data collection all of which are critical to our operations.

The senior level represents
Expert professionals with significant experience who plan, design, organize, and execute large units of work in collaboration with stakeholders. These employees are subject matter experts in technologies and business practices who coach, mentor, and supervise less experienced staff members.

A bit about you

You will:

• Lead the engineering efforts across multiple software components
• Write excellent production code and tests and help others improve in code-reviews
• Analyze high-level requirements to design, document, estimate, and build systems
• Coordinate across teams to identify, resolve, mitigate, and prevent technical issues
• Coach and mentor engineers within the team to develop their skills and abilities
• Continuously improve the team's practices in code-quality, reliability, performance, testing, automation, logging, monitoring, alerting, and build processes

You have:

• Education and professional experience:
• PHD or Master’s degree in Computer or equivalent with 5+ years’ experience in technology
• The following skills: C++, C++14, Unix, Multithreading and Data structures

.Additional nice to have skills/certifications: Perl, Shell scripting, Python, Awk, Sed, Protocol Buffers, Aerospike, Redis, Kinesis. Good hands experience on AWS.

You are:

• A team player who is organized, flexible and willing to adapt
• Not afraid of new technologies and driven to learn
• A detail-oriented person, who catches problems early and adjusts
• A strong communicator who can collaborate with multiple business and engineering stakeholders and work through conflicting needs
• A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Unlimited Paid Time Off
• In Office Daily Catered Lunch
• Fully stocked snacks/beverages
• 401(k) employer match
• Health coverage including medical, dental, vision and option for HSA or FSA
• Generous parental leave
• Company-wide DEIB Committee
• Inclusion Academy Seminars
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Company-wide Volunteer Day
• Education reimbursement program
• Cell phone reimbursement
• Equity Analysis to ensure fair pay

Role

The role is a unique opportunity to be a part of the founding team of KAFQA. The responsibilities of the role are per the below:

• Product Development: Partner with the founder & product team to create a product roadmap. Play a key role in influencing customer journey, experience & specs (requirements) with UX designer. Develop front end & back end systems and product. 
• Project Management: Ensure product development roadmap timelines are achieved in a timely way with the right quality with progress being reported daily. 
• Technology Excellence: Ensure that products have best in class performance on technology driven aspects (load times, latencies, uptimes, etc.). 
• Hiring & Developing: Hire junior engineers, divide project workloads & mentor them to continuously improve.
• Continuous Improvement: Establish intake mechanism to convert user feedback into actionable upgrades in product design, track feature improvements & their progress and create rapid improvement cycles. 

The role is based in Bangalore, India and reports directly to the Founder, CEO of KAFQA.

Experience, Qualifications & Person Type

The ideal candidate is someone who – 

• Has 4+ years of experience in a digital product company
• Should have managed teams before & can attract talent
• Has experience in front end & back end technologies across web & app development
• Has studied computer science or engineering with at least a B.Tech or B.E degree
• Preferably is skilled in at least one performing art or is a hobbyist
• Is willing to fulfil all responsibilities above & go beyond as needed
• Moves fast to launch & fix issues 
• Is a self-starter, operates with autonomy & can deal with ambiguity while being innovative & frugal

• Great coding skills (Java, Python, SQL);
• Solid skills in framework design;
• Knowledge of fundamentals of QA methodology. ...
• Understanding HTML, CSS;
• Using patterns Page Object, Factory in automation;
• Experience in CI and CD;
• Proficient in using various tools, such as Maven, Selenoid, JUnit.

Evaluate new use cases to identify product-market fit and evolve the value proposition of existing use cases through user feedback · Engage with customers and work with internal stakeholders like sales, solutions and engineering teams in creating innovative solutions · Create artefacts and run marketing campaigns to scale existing and new Go-to market initiatives · Enable sales, solutioning and marketing team to position the product in appropriate markets and channels.

You Are (behaviours to display - DRIVE) · Must be able to collaborate across stakeholders – Internally (Sales, Marketing, Solution Architects, Solutions Engg, Service Delivery and Assurance) and Externally (Customer forums, Partners, etc) · Understanding on Industry footprints & great product knowledge would be an additional advantage. · Highlight DRIVE behaviours – Accountability & Ownership, Collaboration, Innovation & Agility

You have

experience in

(including any

education

background &

Certifications) · B.E. / B.tech with Masters Degree in Management from a premier institute with 2 - 6 years of enterprise product or technology roles. · Prefered experience: o Cloud, IT/SI/Telecom organizations o Experience in working with Large enterprise environment o Pro-active liaise with other company functions (e.g. Sales / Marketing / Solutions / Service

ROLES & RESPONSIBILITIES:

• Responsible for Blockchain evaluation, smart contract development, implementation supporting the digital strategy group initiatives.
• Must have hands-on experience using Solidity.
• Experience in setting up Blockchain nodes and networks.
• Design and develop the architecture of Blockchain Solutions from a systemic standpoint.
• Responsible for creating technical solution architecture for a given business problem.
• Responsible for quality of the application and implements necessary checks and balances via peer review, code scans, automated tests.
• Set the standards for design and development.
• Oversees, maintains,s and supports existing software applications.
• Provide subject matter expertise in reviewing, analyzing, and resolving complex issues.
• Prepare user and systems documentation as needed.
• Design & implement Blockchain solutions which may run on Blockchain platforms and composed of multiple software packages based on Solution Architect.
• Lead a team of Blockchain juniors/trainees.
• Work with product managers and other product teams.
• Well versed in using GitHub.
• Should be flexible to explore different blockchains be it Ethereum, Ripple, Tron, AVA, Multichain, etc

• Develop, implement and manage social media strategy for all our games
• Manage Brand Presence & online reputation across all platforms
• Assist in developing the and executing the marketing & branding strategy to improve market share and reach
• Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc
• Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends
• Develop innovative brand campaigns online in line with business objectives and strategies
• Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes
• Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities
• Strategise and oversee marketing campaign from planning to execution for all Digital platforms
• Periodically perform competitor analysis on all mediums
• Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.
• Develop strategies to further penetrate the market of Poker
• Handling of brand P&L for effective topline and bottom-line deliveries
• Ensure that we leverage on the common market intelligence & consumer needs
• Analyze player behavior and suggest marketing strategies to enhance the user experience
• Monitor the brand(s) spending in accordance with allocated budgets and business performance
• Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.
• Collaborate with all stakeholders – internal and external – to consistently deliver on the agreed objectives in the assigned timelines.
• Should drive and calculate ROI for all marketing initiatives
• Spearheading product and tactical innovations on the brand
• Identification and implementation of brand/line extension opportunities

JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following :

1.Driving Performance Marketing through social media and customer acquisition channels.

2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc.

3.Planning and executing viral marketing campaigns across clients various digital marketing platforms.

4.Supervising content for all platforms.

5.Working on design and content aspect of online assets.

6.Using A/B Testing 

7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement.

8.Generating fortnightly and monthly reports on digital marketing portfolio.

9.Creating backlinks using SEO and other off-page SEO activities.

10.Tracking links and building SEO reports.

11.Experience in Guest Blogging, prospecting and outreach.

12.Monitoring of website performance indicators.

Job Requirements :

1.Having a strong knowledge of Digital Marketing Tools 

2.Good Knowledge of Web Analytics Tool and Campaign Management Tools

3.Command over Email Marketing Tools such as Mail Chimp.

4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics.

Qualification : Any Graduate / Post Graduate 

Experience : 3 to 5 Years

Salary : As Per Industry Standards