Business Development Executive

Job Title : Product Engineer – Fullstack Developer

Experience Required : 4 to 6 Years

Location : Indiranagar, Bengaluru (Hybrid – 2 to 3 days/week in office)

Open to Remote : Yes (based on fit and preference)

Job Summary :

We are looking for a Fullstack JavaScript Engineer with a backend-heavy profile to join our innovative product team.

You’ll be involved across the full product lifecycle — from design and development to deployment and operations — for modern travel systems.

Ideal candidates should be strong in JavaScript, Node.js, and React.js, with a solid understanding of TDD, OOP, and CI/CD practices.

Mandatory Skills :

JavaScript, Node.js, React.js, REST/GraphQL APIs, OOP, TDD, CI/CD, Unit Testing, HTML/CSS, and experience in fullstack/backend-heavy development.

Key Responsibilities :

• Build robust features for our next-gen Trip Planning Systems.
• Work across the full stack: backend (Node.js, Kotlin), frontend (Vue.js/React.js), and APIs (REST/GraphQL).
• Participate in the entire SDLC – from planning and architecture to deployment and monitoring.
• Follow modern software engineering best practices like TDD, code reviews, continuous integration.
• Collaborate closely with cross-functional teams and contribute to technical design discussions.

Must-Have Skills :

• 4 to 6 Years of professional experience in fullstack development.
• Strong proficiency in JavaScript & Node.js.
• Hands-on experience with React.js (preferred over Angular).
• Proficiency in building REST or GraphQL APIs.
• Strong understanding of OOP and Test-Driven Development (TDD).
• Familiarity with CI/CD tools (e.g., Jenkins, GitHub Actions).
• Comfort working with multiple languages or stacks (e.g., Kotlin, Vue.js).
• Experience with unit testing and automation frameworks.

Nice-to-Have :

• Exposure to cloud infrastructure (e.g., AWS, Docker, Kubernetes, Terraform).
• Experience in both product and service-based companies.
• Contributions to code quality and code reviews.

1. Marketing Strategy & Positioning

• Develop and refine Technostacks’ B2B digital marketing strategy across priority industries: Healthcare, Life Sciences, Industrial, and Logistics.
• Translate technical capabilities and case studies into clear market-facing positioning.
• Identify target buyer personas, pain points, decision journeys, and messaging angles.
• Support industry-specific positioning for services such as AI, digital product engineering, IoT, cloud, data engineering, and bespoke software development.

2. Customer Journey & Campaign Planning

• Map buyer journeys across awareness, consideration, evaluation, and conversion stages.
• Design integrated campaigns that connect content, SEO, paid media, LinkedIn, email, website, retargeting, and sales outreach.
• Create campaign briefs with target audience, campaign thesis, messaging,assets, channels, CTAs, KPIs, and sales handoff logic.
• Build quarterly campaign calendars aligned with business development priorities.

3. Content & Messaging Direction

• Guide the development of website pages, solution pages, landing pages, case studies, blogs, email journeys, LinkedIn content, whitepapers, webinars, and
• sales enablement assets.
• Ensure content is technically grounded, industry-relevant, and aligned to buyer pain points.
• Work with writers, designers, developers, and leadership to convert business conversations into campaign-ready assets.
• Improve the quality and consistency of Technostacks’ digital messaging across channels.

4. Demand Generation & Channel Orchestration

• Coordinate SEO, SEM, LinkedIn, email marketing, retargeting, website conversion, and campaign execution.
• Work with internal teams, freelancers, agencies, and specialists to ensure campaigns are executed coherently.
• Use search, social, competitor, and customer signals to identify campaign opportunities.
• Support founder-led and company-led thought leadership campaigns.

5. Marketing-Sales Alignment

• Work closely with the sales and business development teams to align campaigns with prospecting priorities.
• Create sales-support assets such as outreach hooks, email sequences, LinkedIn messaging, case study recommendations, and vertical-specific pitchnarratives.
• Define lead qualification logic and campaign-to-sales handoff processes.
• Track feedback from sales to improve campaign relevance and lead quality.

6. Measurement & Optimization

• Define and monitor KPIs across channel performance and business outcomes.
• Track metrics such as qualified inquiries, campaign-influenced meetings, landing page conversion, sales-accepted leads, cost per qualified
• conversation, and content-assisted pipeline.
• Use tools such as GA4, Google Search Console, Google Ads, LinkedIn
• Campaign Manager, CRM dashboards, and SEO platforms to monitor performance.
• Build regular reporting systems that connect marketing activity to business impact.

Required Skills & Experience:

• 6–10 years of experience in B2B digital marketing, demand generation,growth marketing, or marketing strategy.
• Experience in B2B technology, SaaS, IT services, consulting, enterprise solutions, or product engineering marketing is strongly preferred.
• Strong understanding of customer journey mapping and integrated campaign planning.
• Ability to convert complex technical capabilities into clear business messaging.
• Working knowledge of SEO, SEM, LinkedIn marketing, email marketing,content strategy, website conversion, and marketing analytics.
• Experience working with sales or business development teams.
• Ability to manage internal teams, agencies, freelancers, or channel specialists.
• Strong analytical mindset with comfort in performance reporting and campaign optimization.
• Excellent communication, briefing, planning, and coordination skills.

Job Responsibilities:

• Must have knowledge of at least one PHP framework out of Laravel and Cakephp.
• Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
• Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
• Strong Interaction and Design Sense
• Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
• Comfortable with SQL and/or Script Programming.
• Experience in Designing & Developing Database in MySQL is a MUST.

Required Skills:

• Knowledge and/or willingness to learn, highly motivated.
• Fully comfortable working in English, both in written and spoken language.

You will be responsible for developing features on the application and integrations end to end. You will be working closely with the Technical Team to come up with high-quality, resilient, and highly performant applications.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on the core backend and ensure it meets the performance benchmarks.
• API and Integrations.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.
• Work on the front end with ReactJS is a plus point.

• An enthusiastic individual with the following skills. We are open to promising candidates who are passionate about their work and are team players.
• A subset of the below skills should be fine as long as you are good.
• OAuth, API Integrations.
• Overall 6+ yrs of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, CouchDB, DynamoDB, Clickhouse, Kafka.
• Backend exposure – good knowledge of building and integrating APIs.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture.
• Excellent knowledge and understanding skills on OAuth.
• Should have sound working experience with relational and columnar DB.
• Should be innovative and communicative in approach.
• Will be responsible for functional/technical track of a project.

You will closely work with the engineering team and support the Product Team of Plum.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.