Advertising Manager

We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.

Key Responsibilities:

1. Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
2. Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
3. Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
4. Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
5. Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
6. Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
7. Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
8. Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
9. Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
• Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

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Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

• Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
• Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
• Cultivate, strengthen, and maintain media relationships.
• Create media materials such as press releases, talking points, run sheets, and messaging documents.
• Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
• Secure, track, and measure results.

Influencer Marketing

• Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
• Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
• Manage and update internal influencer database to ensure platform and metrics stay updated.
• Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
• Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
• Manage all influencer requests, place and track product samples requests.
• Oversee gift boxes and other special packaging needs for high-touch influencers.
• Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

• 5+ years experience in public relations, in-house, or agency.
• Course in Mass Communication.
• Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
• Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
• Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
• Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
• A passion for building and cultivating relationships with influencers.

Other Requirements

• Previous experience working with consumer products and fashion brands.
• Passionate about social media trends and pop culture in general.
• Love working in fast-moving, high-growth companies.
• Meticulous organizational skills.
• Self-starter, comfortable with managing multiple priorities at any given time.
• Exceptional written and verbal communication skills.
• Outstanding relationship-building skills

The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.

Key Responsibilities

You will be responsible for:

• Writing mesmerizing content, like game questions, titles, messages, etc.
• Copywriting.
• Writing blogs and articles.
• Thorough research on industry-related topics and generating ideas for content.
• Proofreading the blog articles, game content, and content-related thing.
• Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
• Working on game admin and updating the content to it.
• Creating event content and engaging content for social media.
• Making the existing game content more interesting and entertaining.
• Working on Upwork for hiring freelancers for content-related jobs.
• Have basic knowledge of SEO.
• Knows MS Word and MS Excel in particular.
• Working as a think tank to make our games, gaming content, and user experience better.
• Working closely with the marketing and testing team.

Qualifications:

0-6 months of proven experience as a Content Writer

Preferably a graduate in English Literature/ Mass Communication

Other Details:

Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.

Compensation: 2-2.5 LPA

Role Type: Full-time

Location – Noida Sector-62

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
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As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

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• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
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• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
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• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.