UniAthena

Role Objective

The Business Development Team is responsible for acquiring enrollments by engaging with prospective learners from first contact through enrollment. The role focuses on converting intent into action, building a sustainable enrollment funnel, and expanding reach through both inbound and self-generated leads.  

Roles and responsibilities

1. Own all inbound inquiries across calls, email, WhatsApp, chat, and web forms, ensuring timely response and consistent follow-through until enrollment or clear closure.
2. Engage prospects in structured discovery conversations to understand their goals, background, readiness to enroll, and decision-making constraints.
3. Lead sales discussions with clarity and purpose, guiding prospects toward informed and timely enrollment decisions.
4. Present program offerings transparently and confidently, covering structure, duration, fees, certification value, learning outcomes, and expectations.
5. Connect learner needs with relevant program benefits, clearly explaining how the offering aligns with their academic, professional, or career goals.
6. Address questions and concerns around pricing, workload, credibility, timelines, and outcomes with honesty, data, and confidence.
7. Drive enrollments using clear next steps, timely follow-ups, and well-defined closure conversations.
8. Build and manage a strong enrollment funnel, ensuring every lead is actively progressed, reviewed, or intentionally closed.
9. Maintain discipline within the pipeline by documenting interactions, tracking next actions, and avoiding stagnant or unworked leads.
10. Proactively generate leads through LinkedIn outreach, referrals, professional networks, and personal prospecting efforts.
11. Follow up consistently and thoughtfully to keep prospects engaged until they enroll, opt out, or move into long-term re-engagement cycles.
12. Take ownership of assigned enrollment targets, regularly reviewing performance and adjusting outreach strategies to stay on track.
13. Maintain accurate and up-to-date records in CRM systems, ensuring visibility into lead status, conversations, and outcomes.
14. Identify early signs of drop-off and attempt revival before leads age out of the active funnel.
15. Adhere to ethical communication practices when providing information about programs.
16. Follow responsible marketing practices by aligning all interactions with data privacy norms, respectful communication standards, and culturally sensitive messaging across regions.
17. Work closely with the Admissions, IT, Data, and Academic teams to ensure enrolled learners experience a smooth handover, complete documentation, and a seamless onboarding journey.
18. Share insights, concerns, and patterns observed in learner conversations with Marketing and internal teams to continuously improve messaging, targeting, and program positioning.