Udhaar

Adurcup is India's leading restaurant procurement platform providing a unique stack of SAAS and Ecommerce to solve the procurement problem of HoReCa. With a vision to create automation for procurement in F&B industry, Adurcup offers end-to-end supply chain management solutions to restaurants, enabling them to understand purchasing trends, anticipate stockout dates, set low-stock alerts, and auto-create purchase orders. With capabilities like Smart Cart Ordering and our AI based approach instead of a a rule-based system delivers probabilistic forecasts which helps automate replenishment decisions.

• Founded by 4 IITK alumni, later joined by IIMC grads in top management.
• 2000+ locations in Delhi NCR including clients like Devyani International, Wow Momos, Bercos, Innerchef, Teahalt, Nazeer Foods & Wataburger etc.
• Currently operational in 6 verticals namely Non perishable Grocery, Food Packaging, Pest Control, Housekeeping, Social Wifi & App development to cater to our clients all-rounder needs.
• Recognized by Startup India

Dehurdle is the intelligence infrastructure for human performance. We turn everyday digital workflows into a privacy-first behavioural system of record for the AI-enabled enterprise.

While modern companies rigorously measure revenue, pipelines, and engineering velocity, human capability—their most critical and expensive asset—remains episodic, subjective, and unmeasured. Dehurdle solves this by replacing unscalable legacy coaching ($10k+/head) and static LMS videos with Continuous AI Coaching embedded seamlessly within existing enterprise communication platforms.

We serve as the behavioural identity provider for the enterprise, scaling predictive intelligence to 100% of the managerial layer.

Trusted by forward-thinking global enterprises including Deloitte, PwC, AB InBev, Suzuki R&D, Heidelberg Materials, and Aditya Birla Group.

Our foundational behavioral methodology has been officially validated and published as an academic case study by IIM Bangalore and Harvard Business Publishing.