U Education Management Pvt Ltd,UpGrad

http://www.upgrad.com

Summary: You own everything digital from Demand Generation to Lead Nurturing to Conversion. You will head the Performance marketing, SEO, Content and Lead Nurturing/Marketing Automation for all the verticals – Data Analytics, Digital, Product Innovation and Entrepreneurship. Role: - Design, Develop and execute the digital marketing strategy for UpGrad across verticals and channels - Performance Marketing – Media Buying and Customer Acquisition on all digital channels – Facebook, SEM, Display Advertising, Affiliates, Remarketing and Email. - SEO 2.0 – Focus on increasing the organic and referral traffic with new age and out of the box SEO techniques - On page, Off Page, Link Building, Influencer Marketing and Content - Content Marketing – Design, Develop and Execute a world class inbound marketing strategy across channels and formats using content. Build and Own the assets – content hub, communities, YouTube channels and more. - Lead Nurturing/Marketing Automation - Design and Develop the lead nurturing strategy across verticals (data, digital, product and entrepreneurship) and channels (email, sms, website, webinars, notifications, 1:1 session, direct marketing etc.) - Build a cutting edge digital team of T shaped marketers with breadth and depth across digital skills. - Work with the program directors and teams to design marketing plans for individual verticals/programs. Requirements: - 4-7 years of experience in digital marketing and managing a digital team - Hands on experience with all the marketing platforms - Tier I engineering/MBA Institution - Experience with B2B marketing/education/digital agencies is a plus

You will have dual responsibility of being the SME for the android program to start with and at a later point contributing to the android team @UpGrad • Design the flow of the Android Program to make it comprehensive • Design the curriculum for Android Program thereby ensuring the robust content delivery by syncing with content development team • Provide technical architecture and vision for mobile application platforms • Evaluate technical solutions, their commercial impact and risks with respect to Project management, Delivery, Security, Scalability, Performance and Reliability. • Strong understanding of the patterns and practices that revolve around the Android platform • Stay up-to-date on the latest mobile trends and have a keen interest in the latest developments in mobile app technologies Required Skills • Android Geek with 3+ yrs of experience in building Android apps at product companies • Active contributor to tech ecosystem @stack overflow/ @github etc • Exposure to different kinds of products will be an advantage • Someone who is driven by Passion, energy! • Excellent written, communication and analytical skills • Ability to work on deadlines • Ability to work on multiple tasks independently • Proficient knowledge of MS Office Suite Your