Rang De is a pioneering social initiative which provides cost-effective credit to low income households in India. • Brand Management o Understand and own the branding elements and drive proper usage o Manage consistency of the brand across touchpoints • Brand Partnerships o Identify and ideate on relevant partnerships for the brand o Create and execute co-branding campaigns o Build strategic relationships and partner with key industry players, agencies and vendors • BTL Marketing o Assist in planning of all below the line activities for the brand o Lead execution of concept development, design and final output for BTL elements and events o Deploy successful marketing campaigns and own their implementation from ideation to execution • Others o Measure and report performance of marketing campaigns, gain insight and assess against goals Requirements • Demonstrable experience in marketing along with the potential and attitude required to learn • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • Good taste, a sense of aesthetics and a love for great copy and witty communication What you will need to succeed • Be passionate about marketing and communication; more importantly you realize the power of marketing in building relationships and trust • Have the ability to think on your feet and work in a dynamic work environment
ang De is a pioneering social initiative which provides cost-effective credit to low income households in India. Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities • Planning o Assist in planning the digital marketing calendar for the year o Brainstorm strategies for growth of the brand’s online presence o Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate • Digital Marketing activities o Lead execution of all web, SEO, SEM, database, email, influencer, content, social media and display marketing campaigns o Design, build and maintain our social media presence o Identify trends and insights, and optimize spend and performance based on insights o Plan, execute, and measure experiments and conversion tests • Website management & improvements o Maintain the current website and regularly review it for improvements o Track website metrics and report key values periodically o Collaborate with internal teams to create landing pages and optimize user experience o Identify conversion points and optimize user funnels • Others o Collaborate with agencies and other vendors / partners (if any) Requirements • Superior communication skills • Proven working experience in Digital Marketing • Knowledge of all relevant digital marketing tools • Candidates who can code using HTML / CSS / Bootstrap preferred • Creative ideation capabilities • Up-to-date with the latest trends and best practices in online marketing and measurement What you will need to succeed • Be passionate about communication; more importantly you realize the power of communication in building relationships and trust • Have the ability to think on your feet and work in a dynamic work environment
Rang De is a Bangalore based pioneering social initiative, operating with a single-minded mission to provide cost-effective credit to low income households in India. As a Social Media associate you will be responsible for creating and driving social media strategies that will build our brand and lead to increased brand awareness and fundraising avenues. Create innovative campaigns across channels. Will play the role of a thought leader with strong strategic and creative skills to take Rang De along its next growth trajectory. Managing our Social Media pages (Facebook, Twitter, Linkedin, Blog). Monitor Rang De's online presence and help reach out to a wider audience. Recognize trends and developments in online media and technology at large. Explore and understand the medium and create effective campaigns across channels. More details here: https://www.dropbox.com/s/ok26uxoky6nkefq/Social%20media%20associate%20-%20Final.docx?dl=0
● Collaborate with engineering teams on design & development integration ● Deliver innovative, engaging prototypes using the latest in front-end technologies ● Identify user requirements and translate it into design solutions ● Create UX deliverables (wireframes, workflows, prototypes, etc.) ● Test and iterate designs based on user feedback from the ground
Rang De is India’s pioneering peer-to-peer lending platform that harnesses the power of internet technology to address the age old problem of poverty in India. Simply put, we are on a mission to eradicate an insidious evil called poverty. Since January 2008, Rang De has disbursed more than 50,000 loans worth over Rs 26 crores across 17 states, with the help of more than 10,500 individuals from across the world. We have a 99% repayment rate and technology is at the core of what we do at Rang De.
Rang De (www.rangde.org) is an award winning non-profit social business. With seed funding from ICICI Foundation in 2008 and the second round of growth funding from the Tata Trusts in 2015, we are on a high growth path powered by great design and technology solutions. We will reach 250,000 families over the next 5 years with access to affordable micro-credit for livelihoods, education, vocational training, health and sanitation. We are looking for people with medium to large scale web app & REST API development experience, Java backend experience preferred, but not necessary. Should be comfortable with SQL database design and modelling as well.