Macaw Digital

Building software to help e-commerce businesses sell better

Our company is dedicated to helping e-commerce merchants sell better through innovative software solutions. With a deep understanding of the e-commerce industry and a commitment to quality, we have developed a suite of products that improve the shopping experience for 100 million buyers worldwide every day.

Our passionate team of 15 is more than just a workforce; we're a family, growing together to better support our diverse range of over 25,000 global clients, from spirited startups to seasoned enterprises.

We've made our mark in the e-commerce world with our top-rated applications on the Shopify App Store, but our true pride lies in our inclusive, dynamic, and empathetic work culture. Here, every voice matters, every idea fuels growth, and every team member plays a crucial role in our collective success. Dive into the heart of our company ethos by exploring our culture book [https://cdn.starapps.studio/files/StarApps+Culture+Book.pdf] and see how we’re not just a company, but a community.

As the e-commerce landscape flourishes, we're not just keeping pace; we're setting the rhythm. We're on the lookout for individuals who are not just looking for a job, but a journey; a chance to make a real, heartfelt impact in this exciting industry. Be part of a journey that’s not just about growth, but about belonging, innovation, and shaping the future of e-commerce. Let's embark on this thrilling adventure together!

About Us

Incubyte is an AI-first software development agency built on the principles of software craftsmanship—where how we build is just as important as what we build. We partner with organizations across stages, from enterprises looking to scale and modernize to early-stage founders bringing new ideas to life.

At Incubyte, AI is deeply integrated across the software development lifecycle to drive speed, efficiency, and smarter outcomes. Guided by Software Craftsmanship values and Extreme Programming practices, we combine high velocity with disciplined engineering to deliver reliable, high-impact solutions.

We don’t just build software—we incubate dedicated engineering teams. From designing systems to shaping team structures and organizational strategy, we enable our clients to launch and scale products that are relevant today and resilient for the future.

Whether you’re scaling an existing product, building from scratch, or optimizing manual processes, we help you move faster with confidence:

• Scale and modernize your product
• Launch quickly and iterate continuously
• Automate processes for non-linear growth
• Build systems that are stable, predictable, and measurable

Our approach is rooted in ownership. As a DevOps-driven organization, our engineers take responsibility for the entire lifecycle—from development to release—ensuring quality at every step.

Founded by product professionals, we bring a strong product mindset into services. We’re driven by curiosity, continuous learning, and a passion for building great software the right way.

We’re always looking for people who care deeply about code, craftsmanship, and growth. Join us if you’re excited to build, learn, and make an impact.

About Pendo

Pendo is a leading product experience and software analytics platform that helps companies understand how users interact with their software and improve those experiences. It operates in the product analytics and digital adoption space, enabling organizations to combine analytics, in-app guidance, and user feedback in one unified platform.

Pendo – Key Highlights

• Founded in 2013, headquartered in Raleigh, North Carolina
• Serves 14,000+ companies globally
• Processes 20B+ daily events and supports 1B+ users
• 850+ employees across global offices
• Raised $350M+ total funding from investors like General Atlantic, Tiger Global, and Sapphire Ventures

Chisel was acquired by Pendo in 2026, marking a key milestone in its journey. The acquisition strengthens Pendo’s push into AI-driven product experience, with Chisel’s agentic capabilities becoming a core part of Pendo’s broader platform vision.

Chisel Labs is an AI-powered product management platform built to help product teams move faster and make better decisions. It operates in the product management and AI SaaS space, bringing feedback, roadmapping, and documentation into a unified system of record.

At its core, Chisel functions as an AI PM Agent, automating workflows like PRDs, research, and feedback analysis - allowing teams to focus on strategy, prioritization, and product outcomes.

About Chisel

Chisel is a lean, globally distributed team with presence across the US and India. The team operates at the intersection of AI, product management, and enterprise SaaS, with a strong emphasis on ownership, speed, and building for real-world product teams at scale. Post-acquisition, the team is now part of Pendo’s broader organization.

🏆 Milestones

• Founded in the early 2020s as a next-gen product management platform
• Built one of the early AI-native PM agents for automating product workflows
• Grew adoption across global teams with integrations like Jira, Salesforce, and Zendesk
• Achieved strong product recognition across PM tooling ecosystems
• Acquired by Pendo (2026) to accelerate AI innovation in product experience

Improving is a leading IT professional services firm committed to helping companies achieve lasting success through modern technology. With core expertise in AI, Data, and Applications, we specialize in transforming legacy systems, building cloud-native platforms, and delivering intelligent, future-ready solutions for today’s complex business needs. Improving’s leaders are equally committed to fostering a great place to work that is inclusive and purpose-centered, empowering Improvers to bring their whole selves to work. Our team is known for its collaborative approach and long-term partnerships that prioritize measurable outcomes. By combining technical excellence with strategic insight, Improving enables all stakeholders to grow, adapt, and lead in an ever-evolving digital landscape.