Katoura

Skills and Qualifications

1. Proven experience in scaling ads for D2C brands.
2. Experience in media buying on key platforms such as Google, Facebook, and TikTok.
3. Demonstrated ability to drive growth through organic and paid social media campaigns.
4. Proficiency in identifying and unlocking new acquisition channels.
5. Solid understanding of marketing funnels, with experience in A/B testing to improve CTRs.
6. Ability to balance team management and individual contribution.
7. Track record of improving ROAS for brands.

Roles and responsibilities

We are looking for a seasoned Growth Marketer to lead our digital marketing efforts and optimize our brand's online presence. This role is for someone who can utilize their experience in scaling direct-to-consumer (D2C) brands, and has a solid background in media buying on platforms such as Google, Facebook, and TikTok. The ideal candidate is an innovator and a lateral thinker, who can identify and unlock new acquisition channels. You should be able to deliver both a holistic view of the funnel and detail-oriented execution, which involves A/B testing to improve click-through rates (CTRs) on each step of the funnel. This role requires a balance of individual contribution and effective team management.

Roles and Responsibilities:

1. Strategy Development: Develop and implement effective social media strategies to drive brand growth, increase organic and paid reach, and improve return on advertising spend (ROAS).
2. Media Buying: Oversee and execute media buying on key platforms including Google, Facebook, and TikTok, ensuring optimal utilization of the budget.
3. Funnel Optimization: Understand the complete marketing funnel, initiate A/B tests, and make necessary changes to improve CTRs at each step of the funnel.
4. Content Execution: Lead the team from brainstorming to execution, creating compelling content across different social media channels that align with our brand identity and objectives.
5. Channel Expansion: Identify and unlock new potential channels of acquisition, staying ahead of industry trends and making recommendations for exploration and investment.
6. Performance Monitoring: Monitor and analyze campaign performance, leveraging data to provide insights and make necessary adjustments to strategy, as needed.
7. Team Management: Manage and work cohesively with a team, while also being capable of contributing individually to the work as required.

We are seeking an experienced Product Sourcing, Inventory Management, and Logistics Specialist with a background in direct-to-consumer (D2C) e-commerce and a deep understanding of sourcing from platforms like Alibaba. The ideal candidate will have previously founded or played a significant role in a D2C e-commerce business and will bring a wealth of knowledge in sourcing, inventory management, and logistics.

Key Responsibilities:

1. Product Sourcing:

• Identify and evaluate potential suppliers on platforms like Alibaba, ensuring they meet the company's quality and ethical standards.
• Negotiate pricing, terms, and conditions with suppliers.
• Coordinate sample procurement and quality checks.
• Stay updated with market trends and introduce new products that can positively impact the company's bottom line.

1. Inventory Management:

• Monitor inventory levels and predict future demand using data analytics.
• Develop and implement inventory control procedures and best practices.
• Coordinate with sales and marketing teams to ensure stock availability for promotions and campaigns.
• Manage stock discrepancies and ensure accurate inventory records.

1. Logistics Management:

• Oversee the end-to-end logistics process, from supplier to end consumer.
• Coordinate with freight forwarders and shipping companies to ensure timely and cost-effective delivery.
• Manage customs clearance and documentation for international shipments.
• Address and resolve any shipping or delivery issues in a timely manner.

1. Relationship Management:

• Build and maintain strong relationships with suppliers, shipping companies, and other key partners.
• Regularly review supplier performance and ensure they meet contractual obligations.

1. Continuous Improvement:

• Stay updated with the latest in sourcing, inventory management, and logistics best practices.
• Recommend and implement process improvements to increase efficiency and reduce costs.