Ultimate Business System Pvt LTD

We are looking for a motivated and result-driven Outbound Lead Generation Specialist with experience in B2B SaaS sales. The ideal candidate will be responsible for generating leads, initiating conversations with potential clients, and supporting the sales pipeline through proactive outreach and follow-ups.

Key Responsibilities

• Execute daily outbound cadence: 30 LinkedIn connections, 40 cold emails, 20 follow-up calls
• Use LinkedIn Sales Navigator to identify and connect with ICP decision-makers (HR Heads, CHROs, MDs)
• Run personalized 5-touch email sequences using sales engagement tools
• Qualify leads using BANT framework and book demos for the presales team
• Maintain accurate CRM records: all activities, notes, pipeline stages logged daily
• Collaborate with marketing on campaign messaging, lead magnet distribution, and ABM campaigns
• Hit weekly targets: 6-8 demos booked, 20-25 SQLs generated per month
• Participate in weekly pipeline reviews and share prospect intelligence

Required Skills & Qualifications

• 1–2 years of experience in B2B SaaS sales or BDR/SDR role.
• Hands-on experience with LinkedIn Sales Navigator for lead generation.
• Strong communication skills in English and Hindi (both written and verbal).
• Good understanding and working experience with CRM tools.
• Strong prospecting, negotiation, and follow-up skills.
• Ability to meet daily outreach targets and sales activity metrics.

We're looking for a sharp, versatile Technical Content Writer who can translate the depth of our product into content that converts. You'll write across the full marketing funnel — from SEO blog posts that attract HR professionals to ad copy that drives demo bookings, emails that nurture leads, and landing pages that sell.

This is not just a blogging role. You'll own a diverse content portfolio spanning Superworks' products — HRMS, Payroll, ATS, Performance, Project Management, and more — creating content that speaks directly to our audiences: HR managers, business owners, finance teams, and operations leaders.

KEY RESPONSIBILITIES

Blog Posts & Long-Form Content

→ Research and write SEO-optimized blog posts on HR, payroll, workforce management, productivity, and SaaS trends

→ Produce thought-leadership articles that position Superworks as an authority in the HRTech space

→ Translate product features (e.g., auto payroll, attendance tracking, OKR tools) into practical, reader-friendly guides

→ Build content around high-intent keywords targeting HR managers, business owners, and operations leaders

Social Media Content

→ Write engaging captions, hooks, and carousel copy for LinkedIn, Instagram, Twitter/X, and Facebook

→ Script short-form reels and video content highlighting product use cases, customer wins, and HR tips

→ Develop platform-specific content strategies — what works on LinkedIn for HR pros vs. Instagram for brand visibility

→ Repurpose long-form content into bite-sized social formats to maximize content distribution

Ad Copy & Performance Marketing

→ Write high-converting ad copy for Google Search, Display, LinkedIn, and Meta campaigns promoting Superworks products

→ Develop multiple copy variants for A/B testing on paid campaigns — headlines, descriptions, CTAs

→ Collaborate with the performance team to align messaging with campaign goals (demo bookings, free trials, sign-ups)

Landing Pages & Website Content

→ Write and refresh product landing pages for all Superworks modules (HRMS, Payroll, ATS, Super Chat, etc.)

→ Craft clear, benefit-driven copy that speaks to pain points of HR, finance, and ops decision-makers

→ Optimize landing page content for both SEO and conversion rate — balancing discoverability with persuasion

Email Marketing & Nurture Content

→ Write email sequences for lead nurture flows, onboarding, re-engagement, and product announcements

→ Craft newsletters, promotional emails, and drip campaigns aligned with the buyer journey

→ Write personalized outreach email templates for the sales team targeting HR and business decision-makers

Sales Enablement & Collaterals

→ Create product one-pagers, brochures, pitch decks, and feature sheets for the sales team

→ Write case study narratives showcasing Superworks customer success stories (e.g., payroll automation, hiring efficiency)

→ Develop explainer content, FAQs, and comparison guides (e.g., Superworks vs. competitors) to support pre-sales

REQUIREMENTS

→ 2–3 years of professional experience in content writing, copywriting, or content marketing — preferably in SaaS or B2B tech

→ Proven ability to write across multiple formats: blogs, ads, emails, landing pages, and social — portfolio required

→ Understanding of HR, payroll, or business operations topics (or a genuine eagerness to learn them fast)

→ Solid grasp of SEO fundamentals — keyword research, on-page optimization, and writing with search intent

→ Strong copywriting instincts — you know how to write a hook, build desire, and close with a CTA

→ Experience collaborating with product, design, and marketing teams to create accurate, on-brand content

→ Self-starter who can manage a diverse content calendar, juggle multiple content types, and meet deadlines

→ Excellent command of English with impeccable grammar, clarity, and tone adaptability