Business Intelli Solutions

Founded in 2015 by IIT Alumnus Sumit Maniyar & backed by investment partners including Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital, Rupeek exists to create equal access to credit for every Indian.

Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold.

Rupeek is currently present in over 60+ cities in India and has touched over 5,00,000+ customers. Powered by state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India. Through partnerships with leading banks and financial institutions, it is building gold-backed assets, in a low-risk, low-touch and friction-free manner.

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

OneFin is a technology credit platform - we are building the operating system for financial services. We have built modular, plug-and-play APIs to help our partners (like NBFCs, financial institutions, fintech's, startups etc.) underwrite and collect loans from end customers. In a highly credit underserved country with rapidly increasing smartphone adoption, we are enabling any company to become a fintech company through our suite of APIs and regulatory layer, and helping build customised financial products for "Middle India" and its 360 million customers - for consumption based use cases, upskilling / education financing, medical financing, etc.

Shoppin’ is the fastest way to go from inspiration to checkout.

Discover fashion through an endless, AI-powered feed tailored entirely to your personal style — think the ease of scrolling on social platforms, but with everything instantly shoppable. Shoppin’ learns what you love and brings the right looks to you, even before you search.

See something you like anywhere else? Just paste a link, upload a screenshot, or describe the vibe. shoppin’ finds the exact products — across every brand and retailer — in one place.

What sets shoppin’ apart is intelligent discovery. From vibe-based searches like “barbiecore dress” or “old money polo” to universal search across TikTok, Instagram, and Pinterest, shopping finally works the way you think. With virtual try-ons, real-time price comparisons, and social wardrobes to shop with friends or save looks for later, shoppin’ removes every friction from fashion discovery.

No more screenshots.

No more lost products.

No more “where’s that from?”

With access to 250,000+ brands and 100M+ products, shoppin’ turns inspiration into action — instantly

Fashion discovery, done right.

Founded in 2015, Phi Commerce has created PayPhi, a ground-breaking omni-channel payment processing platform which processes digital payments at doorstep, online & in-store across variety of form factors such as cards, net-banking, UPI, Aadhaar, BharatQR, wallets, NEFT, RTGS, and NACH. The company was established with the objective to digitize white spaces in payments & go beyond routine payment processing.

Phi Commerce’s PayPhi Digital Enablement suite has been developed with the mission of empowering very large untapped blue-ocean sectors dominated by offline payment modes such as cash & cheque to accept digital payments.

Custom built enablers around PayPhi, help businesses create, present and process digital payments. Our solutions take into consideration legacy systems and complex workflows of businesses, use case, stakeholders in payment ecosystem such as merchants, consumers, banks, networks and ancillary players etc. This uniquely positions us to eliminate friction in first & last mile of payments and create a sustainable digital payment ecosystem.

At Master-O®, our mission statement is to "Elevate Customer Interactions."

Our frontline readiness platform ensures reps are continuously upskilled while having the right tools to engage, assist & convince customers in the flow of the conversation. This assistance through sales enablement builds your brand’s and your rep’s credibility for the customer, thereby increasing sales conversions & boosting the rep’s confidence.

Master-O® has powered several sales transformation & frontline readiness initiatives for commercial leaders across industries. Through bite-sized & interactive gamified microlearning called Microskills, Master-O® equips sales managers with actionable insights to coach, engage, and upskill their frontline teams.

Powered by an AI-enabled sales coaching tool, sales leaders can reimagine their sales coaching, capability development & enablement approach and realign it with performance metrics.

With Master-O’s user-friendly authoring tool, training & marketing content can be repackaged 70% faster than traditional tools while making it more engaging and repetitive to use. The platform integrates effortlessly with existing LMS, CRM, ERP or HRMS platforms, streamlining deployment and adoption while enhancing digital readiness in your organization.

Trusted by over 400,000 frontline reps across industries like Automotive, Banks & Insurance, Pharma, FMCG, Retail and more, Master-O® empowers organizations to build an engaged & capable frontline workforce.

The result is an improved and differentiated customer interaction, higher sales conversions and sustainable business growth, all driven by a confident, engaged and well-prepared frontline team.