Adfactors PR

A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns. We have a track-record of successfully delivering on complex and challenging PR briefs – often characterized by high stakes, urgency and a sense of uncertainty about the potential outcomes. Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations program. As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling.