Market Automation Tools Jobs in Bangalore (Bengaluru)

About Vahak

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.

JD for Head of Digital Marketing:

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth.

Roles and Responsibilities:

• Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.
• Driving activations and repeat transactions from users.
• Identifying, developing & optimizing growth/marketing channels specific to Vahak.
• Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
• Re-engaging with users to increase their time spent on the site or app.
• Evaluate and optimize the end-to-end Sales Funnel.
• Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
• Optimize allocation of budget & drive continuous improvements in key metrics.
• Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
• Regularly follow market trends & implement the latest marketing tools & strategies.
• Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
• Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
• Reviews & reporting with other teams & internal stakeholders.

Requirements:

• 8+years of overall experience and 6+years in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)
• Strong understanding of the User Funnel for acquisition & retention.
• Great communication skills (verbal and written), analytical skills, and presentation skills.
• Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
• Strong understanding of Remarketing campaigns.
• A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven
• Highly proficient in Excel, Database query.

• Manage performance marketing channels to maximize relevant KPIs
• Plan, create, and execute campaigns end-to-end on all channel
• Affiliate partner management
• Innovate and lead new campaign ideas
• Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
• Acquire insights into online marketing trends in the industry and keep strategies up to date
• Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends
• Work closely with the product and business team to implement strategies
• Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights
• Lead funnel building initiatives, user acquisition, conversion & retention of users
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
• Regularly optimize campaigns to continuously improve ROAS from the campaigns

• An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Planning, implementing and monitoring our digital marketing campaigns across all digital networks
• Optimize content for the social media platforms
• Ensure that the brand message is consistent
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• With Good Communication Skills
• Candidates from Marketing Agency can apply.
• Immediate with 15 days joinees preferred.
• An ideal candidate would be someone who handles end to end digital marketing

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team


The day-to-day

Typically, a digital marketing executive will:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Key skills

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills:Website and social media content will not just be text but frequently visual as well
• Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines