Sales Development Representative

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Looking for Guest Management Team: (Immediate Joinee Required)

Ideal candidate will be an enthusiast, with a right approach to learn and grow.

Primary KRA:
a) Support & Guidance to our Guests via Calls | Chats | Email
b) Lead Management – CRM (for sale closures)
c) Competition Analysis, New Campaigns & Site updates
d) Data & Trend Analysis
Mandatory skills: strong communication and convincing skills, go-getter.

Job Description:
- Manage proper database of leads pipeline & follow-up for closure
- Manage our Chat Platform: real time chats with guests to resolve their queries & drive conversions
- Mail Lead: Outbound calling to the consumers who have shown interest in our services
- Close tracking of competition offers, our site offers and analytics

What we offer: A great learning experience across different business verticals, Very Strong Mentors with about 10-15Yrs of industry  experience, flexible working hours, family working culture, start-up environment.

Responsibilities

• Identify new sales opportunities and handle inbound calls to follow up
• Make cold calls and emails to explore sales opportunities
• Achieve quarterly milestones and close sales
• Regularly study accounts and identify important players
• Collaborate with digital marketing/ other teammates and to work towards closing deals
• Maintain a detailed database with all information on the prospects
• Provide product demos and participate in events, etc.

Requirements

• Prior experience as an Inside Sales Representative in B2B/B2C space
• Should have done a similar role in the past with a Software company, with at least 1+ years’
• experience in Technology/ SaaS product Sales
• Strong sense of communication in English is mandatory and phone skills
• Preferably an MBA or an Engineer (not a must though)
• Great sales acumen with excellent communication and presentation skills
• Go-getter, or a self-motivated person
• B2B / B2C outbound cold calling experience is an added advantage, preferably in APJ and Middle East market

Educational Requirements

• Must possess a diploma/degree/certificate in graphic design / fine art/interface design from a recognized school, institute, or academy (NIFT, NID, Pearl Academy)

Experience:  5+ years, Proven experience with UI / UX / Graphic design with a portfolio of sample projects

Desired Candidate Profile:

Hard skills

• Experience with web and mobile app design
• Experience creating rapid prototypes
• Team management skill
• Working knowledge of responsive design and grid principles
• Strong typography, layout, and visual design skills
• Working knowledge of industry tools: Photoshop, Illustrator, InDesign, InVision, Sketch
• Working knowledge of the ideation and creation of UI design deliverables: Sitemaps, user flows, wireframes, lo-fi and hi-fi layouts, prototypes
• Ability to innovate and develop out-of-the-box solutions to complex user interaction problems

Soft skills

• Desire to learn and grow as a designer
• Proactive, independent working style
• Excellent communication skills – both spoken and written
• Ability to clearly articulate ideas and concepts
• Strong attention to detail and a keen eye for aesthetics
• Artistic eye for design, user interaction, functionality, and readability
• Strong team player who can collaborate effectively with different stakeholders
• Designers should demonstrate critical thinking and problem-solving skills
• Time-management skills to meet deadlines in a fast-paced environment
• Well organized and well planned (yes, we know this is a big ask!)
• Happy, fun-loving, and imaginative

Responsibilities:

• Develop standard UI components and style guides
• Build wireframes and storyboards to conceptualize the design
• Define visual elements, product elements, and overall design
• Taking design briefs to understand requirements
• Effectively communicate your designs to developers and other key stakeholders
• Create and implement interaction models and user interface specifications
• Conduct industry research and stay up-to-date on best practices, competitor UI designs, and emerging technologies
• Conduct, observe, and analyze usability testing sessions
• Conduct user testing of applications, software, and websites
• Develop consistent, intuitive architectures
• Support the QA team to make sure features are implemented in the coded version as intended
• Determine timeline and deliverables
• Evaluate and set best practices and standards
• Work with UI managers and team to define user flows and sitemaps
• Measure the human-computer interaction (HCI) element of a design
• Collaborate on scenarios, end-to-end experiences, and screen designs
• Work with frontend and backend developers as needed.

• Design, development, and testing of new features in the applications
• Responsible for regular communication with others involved in the development process
• Implement, Unit test, bug-fix and refactor functionality
• Responsibility for design and implementation of software projects using C#
• Participate as a team member in fully agile Scrum deliveries
• Provide support to end users
• Design, build, and maintain efficient and reliable C# code
• Must have worked on Multithreading.
• Must have worked on WPF

Position description:

As a Sourcer, you will be responsible for sourcing active candidates from on-line databases, contact lists, and internal databases as well as sourcing passive candidates through networking, cold calling, complex internet searches, and research. This is a great opportunity for anyone in Staffing to become a part of a truly global sourcing effort. 

Responsibilities:
1. Proactively conduct research and investigate new ideas to create innovative sourcing strategies. Strong focus on sourcing passive candidates through networking, cold calling, complex internet searches, and research.

2. Source active candidates from on-line databases, contact lists, internal databases, and employee referrals.

3. Act as a search expert for a functional area(s) by understanding functional hiring needs, position specifications, and search requirements.

4. Partner with recruiters to generate ideas, leverage resources, and share information that facilitates an effective search process.

5. BA/BS degree preferred or equivalent experience

6. 3-5 years of recruitment experience in an agency

7. Be a market intel expert for the respective skill sets you hire for and drive insightful discussions around talent availability, forecasting, competitor landscape with recruiters and clients

Experience : 10+ years

Job Description

• Experience in Mendix Low code development
• Rapid /Intermediate Mendix certified developer.
• Manage multiple priorities and ensure team deliveries in a dynamic environment
• Strong communication (oral and written) skills
• Experience working as a developer in an Agile Project using Scrum is a plus.