DFT Engineer (3–8 Years Experience)

Performance Marketing Executive (Google & Meta Ads)

Company: Aertrip

Location: Ghitorni, Delhi (In-office)

Experience: 2–6 Years

Industry: Travel & Technology

About the Role

We are looking for a data-driven Performance Marketing Executive with strong hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be skilled in managing, optimizing, and scaling paid campaigns with a strong focus on conversions and ROI. Experience in the travel industry will be an added advantage.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Drive performance marketing initiatives focused on lead generation and revenue growth
• Monitor and optimize campaigns based on key metrics such as CPC, CPA, ROAS, CTR, and conversion rates
• Conduct keyword research, audience targeting, and competitor analysis
• Create and test ad copies, creatives, and landing pages
• Implement remarketing strategies and build lookalike audiences
• Manage campaign budgets and ensure optimal allocation
• Conduct A/B testing to improve campaign performance
• Use GA4 and Google Tag Manager for tracking and insights
• Generate performance reports with actionable recommendations
• Collaborate with design and content teams for campaign execution

Must-Have Skills

• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of performance metrics (CPC, CPA, ROAS, CTR)
• Experience in conversion tracking and pixel implementation
• Knowledge of remarketing and audience segmentation
• Analytical mindset with strong problem-solving skills
• Ability to manage multiple campaigns simultaneously

Good to Have

• Experience in the travel industry (Flights, Hotels, Holidays)
• E-commerce or lead generation experience
• Landing page optimization skills
• Basic understanding of SEO and marketing funnels

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or a related field
• 2–6 years of relevant experience

EXCITED ABOUT YOUR TASKS?

We are seeking a proactive and dynamic Talent Acquisition Executive with 2+ years of experience

in handling IT and Non-IT recruitment. The ideal candidate should be skilled in end-to-end

recruitment, stakeholder management, and ensuring timely closures while delivering a great

candidate experience.

Responsibilities:

● Manage the complete recruitment lifecycle from sourcing, screening, and interviewing to

offer management and onboarding.

● Source candidates through job portals, social media, networking, references, and other

innovative channels.

● Work on diverse requirements across IT and Non-IT roles.

● Coordinate with hiring managers to understand role requirements and develop effective

sourcing strategies.

● Maintain candidate pipelines for critical and recurring roles.

● Ensure smooth candidate experience through timely communication and feedback.

● Track recruitment metrics (TAT, offer-to-join ratio, etc.) and provide regular reports.

● Collaborate with HR team on employer branding initiatives.

Must Have:

● Bachelor’s degree in HR, Business, or related field.

● 2+ years of proven experience in IT and Non-IT recruitment (agency or corporate).

● Strong knowledge of sourcing techniques, Boolean search, and market mapping.

● Excellent communication and interpersonal skills.

● Ability to work in a fast-paced environment with multiple stakeholders.

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Proven hands-on Software Development experience
• Proven working experience in Java development
• Hands on experience in designing and developing applications using Java EE platforms
• Object Oriented analysis and design using common design patterns.
• Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management etc)
• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring Framework
• Experience as a Sun Certified Java Developer
• Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT, Spring MVC)
• Experience with test-driven development

• 2+yrs of experience in Frontend Development
• 2yrs of experience in NodeJS Development
• AngularJS (v1.+) proficiency and web development experience using AngularJS
• Good hands on experience in HTML, CSS, JavaScript.
• Strong communication and problem-solving skills
• Desire to work in a fast-paced, results-driven agile environment with varied

Responsibilities:

• Use markup languages like HTML to create user-friendly web pages
  Develop the frontend and Backend of the Application
• Integration of the front-end and back-end aspects of the web application
• Constantly and consistently implementing new features and optimize existing ones from controller-level to UI Vigilantly and rapidly fix bugs

Note: Candidate will be working on developing applications using NodeJS

Job Responsibilities

• Manage a team of talented engineers and oversee daily execution
• Work with product managers in planning sprints and task estimation
• Remove roadblocks for teams and increase delivery velocity
• Provide technical leadership to the team
• Be Technical SME in client meetings
• Be a stickler for code quality, test coverage
• Coach and grow engineering team

To be successful in this role, you need to have/be:

• Proven track record in managing engineering teams and delivering quality products.
• Experience in Ruby on Rails, React JS tech stacks
• Experience in building high performance web applications/APIs
• Top notch analytical/problem solving/debugging skills
• Should have proven ability to build, lead and develop a team
• Strong communication skills with the ability to clearly articulate needs as well as provide the team with a clear overview of the priorities
• Excellent verbal, analytical, organizational, and written skills

Strong knowledge of PHP web frameworks such as Core PHP, CodeIgniter, Yii, Laravel.

- Strong knowledge of open source platforms like WordPress

- Strong Knowledge in Mysql Database. Analyze, Create, and Normalize databases independently.

- Understanding the fully synchronous behavior of PHP

- Understanding of MVC design patterns

- Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3

- Knowledge of object-oriented PHP programming

- Strong in Javascript, Ajax, Jquery.

- Knowledge of Apache Server and Linux.

- Knowledge of XML, HTML, HTML5, XHTML, CSS

- Should be able to handle the project independently.

- Can understand and work on running projects.

- Can be able to handle multiple projects simultaneously.

- Optimization and performance

Responsibilities and Duties

Working on the live project and client communication

Responsibilities:

• Respond to customer queries and customers concern
• Provide support for data collection to enable Recovery of the account for end user.
• Maintain a deep understanding of client process and policies
• Reproduce customer issues and escalate product bugs
• Provide excellent customer service to our customers
• You should be responsible to exhibit capacity for critical thinking and analysis.
• Responsible to showcase proven work ethic, with the ability to work well both independently and within the context of a larger collaborative environment

Requirements:

• Graduate (Any Discipline)
• Previous experience in a customer service role chat/email/voice
• Effective probing skills and analyzing / understanding skills
• Analytical skills with customer centric approach
• Excellent proficiency with written English and with neutral English accent
• Excellent English - Verbal & Written (Highly Professional English)
• Excellent Excel Capabilities as we need to submit monthly SLA reports to clients. (Should be an expert)