A Top 10 AI based Start-up in India, Looking for Marketing Executive.
at Aindra Labs
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SEO EXECUTIVE
MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com
As a SEO Executive you are responsible for:
- Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
- Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
- Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
- Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
- AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
- Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
- Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
- Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.
You are qualified if you have:
- A Bachelor’s degree in Marketing, Communications, or related field.
- A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
- Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Have a strong understanding of search engine algorithms and ranking factors.
- Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
- Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.
What is the role?
Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.
Key responsibilities
- Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
- Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
- Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
- Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
- Manage all ppc campaigns to drive lead generation with right metrics.
- Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
What are we looking for?
- Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
- Creative. You partner well with design and are excited about building novel things.
- Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
- Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.
- 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
- Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
- Key skills required: Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and marketing analytics.
What can you look for?
Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.
We are,
A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.
Way forward,
If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.
Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.
The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.
What you will do:
- Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic
- Identifying, developing and optimizing growth channels to drive growth Layout and executing the ASO plan for the portfolio of Apps Analyse marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies with the product team
- Providing inputs and expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams to share ideas, feedback and present results
What you need to have:
- 4+ Years of experience
- Excellent analytical skills and skills to leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas
- Prior experience in ASO (organic growth)
- Experience working in a cross-functional team environment
- Awareness of different growth channels like Influencer Marketing, etc.
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Role
We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.
Key Work Areas
- Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
- Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
- Manage, optimise and execute multi-channel marketing and retargeting campaigns
- Analyse own content stream to optimise content strategy
- Write crisp copy with quick turn-around time
- Optimise listing for e-commerce marketplaces
- Draw insights from product sales data for product portfolio optimisation
Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.
Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces
Help to create and deliver adhoc marketing campaigns across various marketplaces
Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India
Increase listing rankings and search results to increase sales conversion and maximize revenue
Generate customer reviews, and monitor ratings to protect and enhance marketplace status
Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns
Keep each marketplace updated with the latest products and promotions
Develop strategies for the clearance of any excess stock
Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.
Good communication skills to deal with external clients & handle in-house (inter-team) operations.
To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.
Role and responsibilities:
- B2B marketing.
- Contacting and approaching corporate clients i.e. HR Managers, administrations, marketing heads etc., of well-known companies in Bangalore. (Resources and data base will be provided, leads will be given daily basis), No cold calling, Not Call centre job.
- Fixing meetings with them, briefing them about our services & products over the meeting and cracking the deal.
- Following up the order placed by them and closing the deal.
- No targets, no deadlines.
- Your team will have 2-3 interns who will be working below you. You have to delegate work to them.
Skills Required:
- Excellent communications skills
- Good convincing skills
- Extrovert
- “Can do” attitude, flexibility and ability to respond quickly and creatively to changing requirements.
- A very positive approach
- Negotiation skills
- Client relationship management
- Must have outgoing personality and enjoy daily contact with a wide variety of people.
- Must be quick thinking, decisive and self-confident.
Reporting to: -Managing Director only.
Timings: -
Monday to Friday 10:30 am to 7:30pm.
Saturday: 10:30 am to 6:00 pm.
Salary:15-30k PM +incentives (Travel and other expenses incurred by the marketing Executive are reimbursed)
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Qualification: anygraduate (B.com, BBA, BMS, BTECH ETC.) Experience: Fresher - 2year experience
Probation Period:3 months
We provide a complete training session for all our candidates, this helps them to boost their morale irrespective of their education earlier.