Soptle

Soptle is a Gurugram based Manufacturer-only marketplace for Retailers. It is building a direct line of communication between manufacturers and retailers across India by digitizing catalogs on the one hand for manufacturers and developing a simple, intuitive app on the other for retailers to initiate commerce.

While Soptle is primarily focused on adding value to the community of retailers by helping them access a wider range of products and better profit margins, it does offer a significant opportunity for manufacturers aspiring for aggressive growth. Soptle offers effortless geographical expansion and an opportunity to reduce sales and distribution costs for existing markets too.

The rapid growth of smartphones with cheap and easy access to the internet has led to the adoption of digital modes for information, communication, and commerce even by the rural masses. This has created a fertile ground for disrupting the fractured supply chain of FMCG goods in India.