Sahaj Software Solutions

We are Proximity - a global team of coders, designers, product managers, geeks and experts. We solve hard, long-term engineering problems and build cutting edge tech products.

About us

Born in 2019, Proximity Works is a global, fully distributed tech firm headquartered in San Francisco - with hubs across Mumbai, Dubai, Toronto, Stockholm, and Bengaluru. We’re in the business of solving high-stakes engineering challenges with AI-powered solutions tailored for industries like sports, media & entertainment, fintech, and enterprise platforms. From real-time game analytics and ticketing workflows to creative content generation, we help build software that serves millions every day.

About the Founders

At the helm is Hardik Jagda, CEO - a technologist with a startup DNA who brings clarity to complexity and a passion for building delightful experiences.

Milestones & Impact

• Trusted by some of the world’s biggest players - from major media & entertainment giants to one of the world’s largest cricket websites and the second-largest stock exchange in the world.
• Delivered game-changing tech: slashing content creation by 90%, doubling performance metrics for NASDAQ clients, and accelerating speed/performance wins for platforms like Dream11.

Culture & Why It Matters

• Fully distributed and flexible: work 100% remotely, design your own schedule, build habits that work for you and not the other way around.
• People-first culture: Community events, “Proxonaut battles,” monthly off-sites, and a liberal referral policy keep us connected even when we’re apart.
• High-trust environment: autonomy is encouraged. You’re empowered to act, learn fast, and iterate boldly. We know great work comes when talented people have space to think and create.

Welcome to Attryb, the SAAS platform designed to help D2C (direct-to-consumer) brands increase their conversion rates, average order value, customer lifetime value, and overall revenue growth.

With AI-driven predictive analytics, Attryb enables D2C brands to offer personalized product recommendations, tailored offers and promotions, and customized user experiences to all website visitors, whether they are customers or not. With our easy-to-use platform, brands can fully customize the shopping journey for their customers without the need for any technical expertise.

Estuate is a global IT services company that offers innovative software solutions ranging from Product Engineering services to Subscription Billing and GRC to Digital Transformation. They help businesses thrive with their out-of-the-box tech solutions and expert consulting services. Estuate's IBM InfoSphere Optim Archive Viewer 11.7 is a powerful and intuitive solution for accessing and analyzing archived data, fully compatible with IBM’s Cloud Pack for Data technology stack.

Estuate's software solutions aid organizations in managing data properly throughout its lifetime, allowing them to make informed decisions and stay compliant with industry regulations. Their IBM InfoSphere Optim Archive family of tools handles older data in active applications and retains data in retired applications for legal, regulatory, or analytical purposes. Industries in which Estuate operates include healthcare, finance, retail, and technology. They have a worldwide presence with operations in several parts of the world including Canada, India, and the UK.

At Master-O®, our mission statement is to "Elevate Customer Interactions."

Our frontline readiness platform ensures reps are continuously upskilled while having the right tools to engage, assist & convince customers in the flow of the conversation. This assistance through sales enablement builds your brand’s and your rep’s credibility for the customer, thereby increasing sales conversions & boosting the rep’s confidence.

Master-O® has powered several sales transformation & frontline readiness initiatives for commercial leaders across industries. Through bite-sized & interactive gamified microlearning called Microskills, Master-O® equips sales managers with actionable insights to coach, engage, and upskill their frontline teams.

Powered by an AI-enabled sales coaching tool, sales leaders can reimagine their sales coaching, capability development & enablement approach and realign it with performance metrics.

With Master-O’s user-friendly authoring tool, training & marketing content can be repackaged 70% faster than traditional tools while making it more engaging and repetitive to use. The platform integrates effortlessly with existing LMS, CRM, ERP or HRMS platforms, streamlining deployment and adoption while enhancing digital readiness in your organization.

Trusted by over 400,000 frontline reps across industries like Automotive, Banks & Insurance, Pharma, FMCG, Retail and more, Master-O® empowers organizations to build an engaged & capable frontline workforce.

The result is an improved and differentiated customer interaction, higher sales conversions and sustainable business growth, all driven by a confident, engaged and well-prepared frontline team.