QuitSure

Who We Are:

QuitSure, a digital therapeutic, is the no.1 quit smoking app in the world, with over 3 million downloads. Its program has the highest quit rate (71%) for smoking based on the clinical trials. We are founded by alumni of IIT, IIM, and Stanford University. Our mission is to get 1 million smokers smoke-free in the next one year. Do take a look at our website: https://www.quitsure.app to learn more about what we do and how it works. We are well funded, and based in Mumbai. This is a remote job.

Here is a brief presentation with an overview about QuitSure. Please navigate to the link to know more about us: QuitSure Overview

How to Apply:

Please fill out and submit this form to officially apply for this role:

https://forms.gle/uHM4svuS17sMPXsq8 

About the Role

We are looking for a highly skilled AEO (Answer Engine Optimization) / Geo Consultant with a deep understanding of Semantic SEO, entity-based optimization, and LLM-oriented content structuring. If you’re someone who understands how search engines and modern AI models interpret, associate, and recommend brands—especially in sensitive YMYL spaces—this role is for you.

You will play a key role in strengthening QuitSure’s authority as a global leader in smoking cessation, ensuring that both search engines and large language models recognize, retrieve, and recommend our content accurately and consistently.

What You Will Do

1. Entity Management & Knowledge Graph Optimization

• Strengthen the association between QuitSure and Smoking Cessation Authority across Google’s Knowledge Graph and other semantic databases.
• Build, refine, and optimize entity relationships to improve brand visibility and trust signals across AI and search ecosystems.
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2. Content Re-Architecture for LLM Citability

• Conduct deep audits of existing websites and knowledge content.
• Restructure and rewrite pillars/clusters to maximize “citability” for LLMs, optimizing for RAG (Retrieval-Augmented Generation) systems.
• Ensure content is authoritative, structured, and contextually rich for AI retrieval.
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3. Co-Occurrence & Entity Co-Mention Strategy

• Develop strategies to increase brand co-occurrence with top-tier medical, scientific, and clinical entities across the web.
• Identify opportunities for authoritative contextual mentions in trusted sources, databases, and semantic environments.
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4. Measurement & Reporting

• Build frameworks and dashboards to measure.
• AI-driven brand mentions
• AI recommendation frequency
• Sentiment associated with QuitSure in LLM-generated responses
• Use these insights to guide ongoing optimization and authority-building.
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Requirements

Must-Have Experience

• 3+ years of hands-on SEO experience with a clear transition from keyword-based SEO to Semantic SEO, Entity Optimization, and Answer Engine Optimization.
• Demonstrated expertise in building and optimizing entities using Schema.org, structured data layers, and linked data—not just basic schema markup.
• Strong understanding of how LLMs process, retrieve, and synthesize information, including embeddings, RAG systems, semantic clustering, and context windows.
• Experience working in YMYL (Your Money, Your Life) categories, especially Health & Wellness.
• Understanding of how to build credibility, safety, and authority in YMYL content without triggering AI safety warnings or refusals.
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Preferred Skills

• Experience with tools like InLinks, WordLift, Kalicube, or other entity-based SEO platforms.
• Knowledge of E-E-A-T frameworks and medical content compliance.
• Familiarity with NLP techniques (co-occurrence analysis, topic clustering, entity salience scoring).
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Who We’re Looking For

You are someone who:

• Thinks beyond search engines—towards AI engines.
• Understands that modern SEO is about systems thinking, semantic alignment, and authoritative presence across the web.
• Is excited about shaping how AI models perceive, cite, and recommend QuitSure as a global thought leader in smoking cessation.
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What We Offer

• Competitive salary
• Flexible working arrangements
• Opportunity to work on innovative and impact driven products
• Directly working with founders

Looking forward to connecting with you. Hope you are excited about being part of this high-impact organisation.