
Mahindra First Choice Wheels
https://mahindrafirstchoice.comFounded :
1994
Type :
Product
Size :
500-1000
Stage :
Raised funding
About
Mahindra First Choice Wheels focus is to provide wheels for a billion dreams. We are India’s number one multi-brand certified used car company and sell high quality used cars with a warranted wow experience. We deal in a wide range of multi-brand used cars, refurbish it with our well-known 118 check-points quality check and sell the same under our best in class Warranty products.
Moving beyond retail space, Mahindra First Choice Wheels is one of the pioneers in the field of eCommerce. We ventured into the online classified in early 2000, which today has developed into a robust used vehicle ecosystem in the virtual world that complements its presence in the physical space.
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Our endeavour to stay deeply connected with the customer begins with our recruitment strategy. We consciously recruit employees at the local level, rather than appoint them from cities and depute them to rural branches.
Our employees speak the local language, are connected to the land, its people, and understand the local challenges. This connect also helps us anticipate market needs and business trends and enables us to respond with the right combination of products and solutions.
Through our subsidiary, Mahindra Insurance Brokers Limited (MIBL), we provide life and non-life insurance products through tie-ups with various leading insurance companies. Another one of our subsidiaries Mahindra Rural Housing Finance provides loans for home construction, extension, purchase and improvement to customers in rural and semi-urban India. Mahindra Asset Management Company offers a variety of mutual fund schemes, with a special focus in rural and semi urban areas. Interestingly, its Mutual Fund schemes have been launched with Hindi names, so that investors in rural areas understand the objectives of the schemes better.
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