Coldwell Banker Principled

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’. 

Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year. 

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale. 

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem. 

That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. 

We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet. 

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. 

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 2 years, we have placed more than 1500+ students with a Placement Rate of 94% (and improving). 

This is our long game- to Scale with Soul. We invite you to join us for the play. 

Funding:

Kraftshala is backed by number of eminent investors, including 

• Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
• Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
• Sujayathi Ali, Co-founder at ShopUp and Voonik
• Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB) 
• Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies) 

What do we value (the Kraftshala Kode):

Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:

• We seek a user-centric, value-additive mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in.
• We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty. 
• We value problem-solving skills. We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don’t let processes get in the way of value addition.
• We look for learning agility. We are a team of learners who like to read, talk to experts, and seek critical feedback to be better today than we were yesterday. 
• We respect ambition & courage to take on large goals. Self-starters who demonstrate high ownership strengthen the backbone of our team. 
• We expect consistency and reliability. Predictability just makes everyone’s life a lot smoother. 
• We like people who are real and open in communication, while still being empathetic. 
• We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality.

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