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Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsibilities:

Workforce Management :

● Manage the reporting team structure and oversee the daily activities of the reporting

team, providing direction and guidance as needed

● Serve as a mentor to the team, actively engaging with them to ensure they maintain a

high level of competence and operational excellence

● Identify and analyze potential risks related to the reporting team that may impact

project success

Talent Acquisition Support:

● Support talent acquisition efforts by participating in recruitment processes,

conducting interviews, and providing input on hiring decisions to ensure alignment

with team goals and objectives

Communication, Coordination and Collaboration:

● Communicate with team members and other stakeholders (VPs, Delivery Director,

Project Teams, HR Team, etc), providing updates on projects, sharing important

information, and ensuring everyone is on the same page

● Proactively keep HR updated about any key escalations, performance issues

● Build and maintain strong relationships with internal and external stakeholders,

fostering collaboration and partnerships

Performance Management Process:

● Coordinate the performance appraisal process, collect feedback ratings &

recommendations from stakeholders, and ensure compliance with organizational

policies

● Leading career progression and associated financial impact projection of the

reporting team

● Closely monitor the overall performance efficiency of the reporting team and work on

ensuring progression of the team and overall increase in productivity

● Evaluate the performance of team members, provide feedback, and ensure proper

documentation as per HR processes

● Implement performance management plans (PMP) for team members whose

performance is below the expected level

● Resolve conflicts within the reporting team to maintain a positive team dynamic and

work closely with HR.

● Identify high-potential employees and develop talent pipelines to ensure continuity of

key roles within the reporting team

HR Processes and Compliance

● Ensure compliance with company policies, procedures, and legal requirements

● Communicate HR policies and processes to the team members, ensuring

understanding and adherence

Analytics and Reporting

● Analyze performance data to identify trends, patterns, and areas for improvement

● Use this information to publish dashboards/reports and make recommendations.

● Compile and analyze HR metrics, such as performance, turnover, retention, and

engagement, to identify trends and areas for improvement for team members within

the assigned region

Learning and Development:

● Conduct skill gap analysis and provide the learning team with insightful training needs

to reach established performance target goals

● Leads development programs that align employee growth with organizational goals,

enhancing career opportunities

● Facilitates connections to essential internal and external learning resources,

supporting continuous professional development

Skills Required:

● 4-7 years of experience in the IT industry with a strong understanding of the software

development life cycle/ functional role progression

● Strong understanding of various stakeholders and their roles in an IT consulting

organization

● Strong leadership skills and the ability to effectively manage a team, providing

direction, guidance and mentorship.

● Knowledge of learning and development with the ability conduct skill gap analysis

and identify training needs to help manage career progression

● Good general understanding of how large-scale software systems are designed, built,

tested, deployed, and delivered to customers

● Experience working across both startups and large organizations

● Strong experience with data analytics and presentation; experienced in interpreting

performance data and statistics

● Competence in building and effectively managing interpersonal relationships at all

levels of the company

● Should possess strong problem-solving skills to address challenges and make

informed decisions

● Openness to change, embracing new technologies, and staying updated with industry

trends

● Ability to explain complex processes and employee development milestones clearly

● Ability to think strategically and execute operationally

Responsibilities:

• Define the code review process for the team to follow and perform code reviews.
• Design, implement, and maintain Java-based applications that can be high-volume and low-latency.
• Ensure application designs conform with business goals.
• Develop and test software & Identify and resolve any technical issues arising.

Required Skills:

• 7+ years of experience developing web applications using J2EE / Java.
• Possess knowledge and skills in software programming in Core Java, J2EE, Microservices-related technologies, Spring Boot, Spring MVC, Rest API, JavaScript, and XML.
• Experience developing enterprise-level web applications and RESTful APIs using Microservices.
• Excellent in design patterns, data structures & algorithms, and OOAD.
• Experience in working with the E-Government Projects/ CCTNS application.

Job Brief:

We are looking for experience in API and Node.js to produce scalable software solutions. You will be part of a cross-functional team that is responsible for the full software development life cycle, from conception to deployment. You should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.

Responsibilities:

·       Work with development teams and product managers to ideate software solutions.

·       Design client-side and server-side architecture

·       Build the front-end of applications through appealing visual design.

·       Develop and manage well-functioning databases and applications.

·       Write effective APIs.

·       Test software to ensure responsiveness and efficiency.

·       Troubleshoot, debug and upgrade software.

·       Create security and data protection settings.

·       Build features and applications with a mobile responsive design.

·       Write technical documentation.

·       Work with data scientists and analysts to improve software.

Requirements:

·       Proven experience as a Full Stack Developer or similar role

·       Experience developing desktop and mobile applications.

·       Familiarity with common stacks

·       Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, Nodejs and .Net)

·       Familiarity with databases (e.g. MySQL, MS SQL, Mogo DB)

·       Good to have- Cloud knowledge (Azure, AWS)

·       Strong command on API Development with  Nodejs

·       Good to have- knowledge on multiple back-end languages ( Java, Python) and knowledge of JavaScript frameworks ( React, Angular, Node )

·       Excellent communication and teamwork skills

·       Great attention to detail

·       Organizational skills

Technical Skills:

HTML, CSS, React, API, JavaScript, Node, SQL, and Cloud knowledge (Azure/AWS)

 Experience – 4+ Years

E-COMMERCE MANAGER

Responsibilities

● Liaising and influencing cross-functionally within the senior management team, ensuring all stakeholders are engaged in E-Commerce activity, projects and strategy, and knowledge, assistance, and insight are acquired where needed.

● Managing the marketplaces, namely Amazon, and Flipkart and planning the presence of the organisation - in terms of the strategy, management, forecasts and results. These include short- and long-term objectives, customer metrics and overall performance.

● Oversee the day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance.

● Develop budgets for all phases of marketplace E-commerce and execute marketplace promotions to maximise growth.

● Manage relationships with digital agencies and external third parties in the marketplace effectively to drive growth

● Develop and implement the assortment and inventory plan to match the sales plan. Work with other divisions to maximise inventory & provide ongoing strategic insights and recommendations for new marketplaces channels with growth plans.

● Collaborate with marketing, operations, finance, sales & customer service to drive the success of the eCommerce business.

● Improve the e-commerce experience and feature sets by evaluating new payment solutions, customer communication tools, mobile solutions, merchandising tools and other enhancements.

● Actively advocate for e-commerce business across all levels of the organisation.

● Working closely with analytics, product and category managers will be crucial to optimise and scale on marketplaces

Qualifications

● Experience of 1-2 years.

● Preference for talent with experience in the D2C 

● Strong knowledge of the marketplace.

● Must possess knowledge of the supply chain process, and commercials to improve the user journey by displaying relevant products on the website).

● Good team management and leadership skills.

● Excellent written and verbal communication skills.

● Should have a good emotional quotient.

● Should be good in data and analytical skills.

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

• To understand Business trends and anticipates client’s growing needs and requirements to deploy new and innovative technologies / systems / software / hardware.
• Assess pain-areas in which new technology, solutions and workflows can be implemented to improve efficiency and productivity.
• Policy Development - Develop and implement all IT policies and procedures, including those for architecture, security, disaster recovery, standards, purchasing, and service provision.
• Plan & manage financial aspects of the IT Department , including purchasing & budgeting.

• Develop security standards, procedures, and guidelines for multiple platforms.
• Design, implement and upgrade secure solutions to meet employee needs while protecting the company's assets.

• Analysing a company's IT system and infrastructure.
• Will evaluate and foster innovation, to deliver high impact IT solutions. By coordinating the, business process-integration, automation and operation of all IT systems across the company / clients.

• It’s a startup. So, you’ll be expected to set up all initial IT Systems and Platforms from scratch.
• Research, test and deploy new solutions based on the requirements of different department across the company - Admin, HR, IT, Accounts, Sales, Client Relations, Marketing & Design.
• Manage - Monitor, maintain, develop, upgrade, and support all current and future IT systems, including workstations, operating systems, databases, telephones, software applications, and peripherals.
• Coordinate with vendor(s) - For specialised setups, be the company representative in supervising and coordination when an external agency is involved.
• Planning a timeline for completion of projects.
• Monitoring the success of IT solution, and producing detailed reports on the efficacy of the technology.

• Test, flag and fix potential problems, inefficiencies and weaknesses in all IT platforms used across the company / clients.
• Be able to provide strong day-to-day server and workstation support .
• Periodic updates and maintenance of all the software used across different departments.
• Dealing with product faults and arranging repairs and replacements.

• You’ll be THE go to person for any kind of IT query.
• Employee support is the top priority with responsibilities that include answering, evaluating and prioritising incoming requests for assistance from users:
• Experiencing problems with hardware, software, networking, and other computer related technologies.
• Take download request from employees then, find and download all the resources requested. (Software, Tutorials, Videos etc).
• Installing computer equipment and software, working with users to recommend appropriate hardware and software upgrades.
• Handle all employee joining and exiting formalities, for a smooth experience.
• Training & Orientation of all employees - on all software platforms, feature updates, workflows and best practices.

• Ensure the creation and maintenance of all written documentation, including system and user manuals, company wiki, license agreements, warranties, and modifications & upgrades.
• Develop standard operating procedures and best practices, including providing written protocols and guidance to IT staff and to end-users.

• We prioritise skills over degrees but B.E (Computer Science/ Computer Engg/ IT Engg.), MCA or equivalent education and experience is a bonus.
• Progressive IT experience, including experience in a multi-office environment.
• Previous experience building and supporting Operational and Business Support Systems is desired. From Ordering and Quoting tools, to Billing systems and invoicing.
• Some sort of certification and/or training on Mac based IT systems is, highly desired.
• Software and Technology-
• In depth knowledge and expertise of latest Microsoft and Mac OS & Server systems. Mobile Devices: iPhone, Android
• Google Apps for Business, Microsoft Office
• Experience in backup, restoration and NAS setup & management.
• Networking & Internet Technologies, Active Directory, Group Policy, DNS, DHCP, IIS, iSCSI, VPN
• SaaS Applications, Business Apps & Tools (CRM, POS, CMS, ERP etc.)
• Knowledge of Adobe Creative Suite / Design software is a bonus.

• Hunger to learn and grow, with a can-do attitude and immense passion in technology and how it can enhance the way people work. Keeping current with the latest technologies and developments.
• A true “customer service” attitude is required along with excellent verbal/written communication skills, and strong time management/organisational skills.
• Good listener, confident personality, courteous and friendly manner, absolute integrity.
• Work to deadlines and adapt quickly to a fast changing environment.
• Should adhere to strict confidentiality in maintaining all company and client data.

• Good organization skills and the ability to work closely in collaboration with all teams and external vendors.
• The ability to troubleshoot in a complex technical environment and to work with limited supervision is critical.
• The ability to manage expectations in a deadline driven culture (where a feeling of urgency is the norm) is vital in this role.
• Must possess a strong creatively ability to apply IT to solve business problems.
• Superior analytical, evaluative, technical, and problem-solving abilities.
• Knowledge
• IT Budget, Procurement and Vendor management.
• IT Infrastructure Management.

This position is responsible for leading teams to deliver project(s) that span across one or more business units. Manage resources, schedules, financials and adhere to stage gate quality and SDLC control guidelines throughout the full systems development life cycle. This also includes management of issues, risks and project change requests to ensure successful and on-time project delivery. Contribute to process improvement initiatives as it relates to improving project delivery.

The Project Manager has the authority to run the project on a day-to-day basis. Verify that the project produces the required deliverables of quality, within the specified constraints of time and cost and to achieve the potential benefits defined in the business case. 

Reporting to: PMO Lead

Job Location: Delhi NCR / Jaipur / Chennai

Experience Required: 10+ years

What You’ll Do

• Strong experience in successfully leading projects and programs to on time, on-schedule and within budget close
• Experience leading, motivating and managing various project and program team sizes, including internal and external resources, while holding team accountable for performance
• Strong experience in SDLC Methodologies, Agile, SCRUM, SDLC / Waterfall
• Strong experience on documentation – Confluence or similar tools.
• Define and document project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
• Develop full-scale project plans and associated communication documents
• Effectively communicate project expectations to project team members and stakeholders in a timely and clear fashion
• Estimate the resources and participants needed to achieve project goals
• Draft and submit budget proposals, and recommend subsequent budget changes where necessary
• Addressing issues, flag risks and jointly determine mitigation approaches.
• Experience in implementing complex applications with multiple work-streams across geographically distributed teams (Onshore/Offshore model).
• Set and continually manage project expectations with team members and other stakeholders.
• Identify and manage project dependencies and critical path
• Plan and schedule project timelines and milestones using appropriate tools
• Develop and deliver progress reports, proposals, requirements documentation, and presentations
• Analyze, plan and develop requirements and standards in reference to scheduled projects

What You’ll Need

• Bachelors or Masters Degree (preferred) in Business / Computer Science / Engineering / MBA
• Excellent leadership, communication (written, verbal and presentation) and interpersonal skills
• Good listening skills.
• Self-motivated, decisive, with the ability to adapt to change and competing demands
• Proficiency in MS Excel / Google Sheets, Google Slides / MS PowerPoint
• Demonstrated understanding of Project Management processes, strategies and methods
• Excellent time management and organizational skills and experience establishing guidelines in these areas for others
• Managerial experience applying analytical thinking and problem-solving skills
• Ability to predict challenges and seek to proactively head-off obstacles 

Good to have:

• PMP Certification / CSM Certification
• A background in hands-on software development
• A startup experience