Graphic Designer

Role - UI Designer

Experience - Min 2 years

Location - Mumbai & Bangalore

About our client :-

Our Client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories like fashion and lifestyle; food and FMCG, home and decor and beauty and wellness. We are a team of experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. We partner with passionate entrepreneurs to combine our collective learning and experience with data science, digital ethnography, and technology platforms to build brands that connect to the new generation of Indian consumers.

What you’ll be doing :-

• Own the solution design and user experience aspects of any project/product. This includes conducting user research through interviews, observations and other research methods & translating it into insights that are simple, intuitive and result in delightful user experiences.

• Understands product specifications and identifies user touchpoints/ interactions through the various journeys

• Work closely with the product team to translate business requirements into user personas, conceptual diagrams, wireframes, prototypes (paper sketches to high- fidelity), flow diagrams and finally production quality mocks for web, mobile web and apps.

• Create images and videos for our various products selling on multiple e-commerce websites.

• Producing graphic content for landing pages, page layouts, site graphics & static & banners

• Defining standards and guidelines for UI and Usability.

• Will work across different brands from food/fashion/BPC categories.

• Suggest design solutions in the form of sketches, storyboards, wireframes, and paper/interactive prototypes.

What will you bring :-

• You are comfortable working hands-on in a fast-paced start-up environment.

• Must have the ability to work with a sense of urgency and be able to successfully navigate changing priorities

• 2-3 years of experience as a visual designer

• Advanced proficiency in visual design software, such as Adobe Creative Suite's InDesign, Photoshop, and Illustrator or any other relevant tools

• Knowledge of 3D design and animation tools such as 3DS Max, Maya.

Why work with us :-

• You will be part of our founding team and get your hands dirty in the 0-1 stage of building a D2C brand.

• You will work with a solid set of people from diverse backgrounds.

• You will independently lead projects and have ownership of your deliverables.

• You will be pushed out of your comfort zone and watch your learning curve spike

Responsibilities:

● Designing website layouts and user interfaces that effectively communicate our

company identity and message.

● Creating eye-catching banners and graphics for websites, blogs, and online

advertisements.

● Developing engaging social media creatives including posts, stories, and cover images

for varying platforms.

● Design digital advertisements for various online channels.

● Collaborating with the content team to ensure designs align with content strategy and

objectives.

● Contributing innovative ideas and concepts to enhance the overall quality of our design

work.

Requirements:

Qualifications

● Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and/or

Sketch.

● Strong understanding of design principles.

● Ability to work in a fast-paced environment and manage multiple projects

simultaneously.

● Excellent communication and collaboration skills.

● Creative thinking and a keen eye for detail.

● Portfolio showcasing previous design work (website designs, banners, social media

creatives).

Benefits:

● Gain hands-on experience in a dynamic and collaborative work environment.

● Opportunity to work on projects that make a real impact.

● Mentorship and guidance from experienced professionals in the industry.

• GRAPHIC DESIGN for e-commerce/education domain including STATIC, MOTION-GRAPHICS and VIDEOS for digital assets and print media, branding, merchandise and BTL activities
• Cross-functioning with our IT, Digital Marketing and Product team wherein you’ll be creating visually stunning designs, webpage mock-ups, logos, illustrations and marketing campaign creatives
• Create various concept routes, designs and colour palettes basis promotion themes for digital assets and campaigns as well as make amendments basis feedback
• Prepare print media graphics for BTL and internal branding
• Manage complete design process from conceptualization, testing, approval and implementation
• Adhere to media content calendar and timelines of various departments and ensure seamless delivery of creative content
• This role offers good exposure in E-COMMERCE and EDUCATION SEGMENT
• Min of 3 years of relevant experience in ADOBE SUITE including proficiency in PHOTOSHOP, AFTER EFFECTS, PREMIERE PRO and XD. Additional experience on IN-DESIGN and CORELDRAW preferable

• Expertise in ADOBE SUITE, mainly PHOTOSHOP, AFTER EFFECTS, PREMIERE PRO and XD
• Hands-on experience on IN-DESIGN and CORELDRAW
• Compelling storyboard making which effectively highlights the theme in the design concept
• Designing UI mock-ups having many concept routes, including STATIC, MOTION GRAPHICS and VIDEO creatives
• Creative thinking and solution finding approach for adapting and testing graphics across different media
• Effective interpersonal communication skills in a highly collaborative team environment

• 2-5 years of relevant experience
• MFA or relevant degree in design and fine arts
• Design portfolio to have several reputable brands, preferably from e-commerce domain
• Good communication in written and spoken English

1. Should know social media design.

2. Should have attention to detail (very important).

3. Must have knowledge of Photoshop, Figma/Adobe XD, Illustrator, Canva, After Effects, etc.

4. Must know how to use graphic design software and work with a wide variety of media.

5. Must have basic knowledge of layouts, typography, line composition, color, and other graphic design fundamentals.

6. Graphic design major preferred.

7. Experience with InDesign, Adobe Photoshop, and Illustrator.

8. Strong creative and analytical skills.

9. Compelling portfolio of graphic design work.

• Design collaterals for our performance marketing team across multiple display networks, social media, and native platforms.
• Execute our visual strategy and calendar to be deployed across all digital channels.
• Work with our copywriter to conceptualize compelling designs that increase the brand's overall reach, engagement, and conversions to sales.
• Work on design collaterals like social media creatives, videos, infographics, blog & amp; web banners, emails, landing pages, etc.
• Optimize designs and visual language to match the relevant channel requirements but also maintain our overall brand tone.
• Monitor and implement relevant digital design trends to keep our brand communication engaging and up-to-date with industry standards.

• 3 - 5 years of experience designing digital content and marketing collaterals, with a good portfolio of work.
• Has a clean visual design sense with good conceptual, typography, grid, and illustration skills.
• Animation and video editing skills will be an added advantage, but not mandatory.
• Can work independently and in a team to manage multiple projects and aggressive deadlines.
• Ability to work in a fast-paced environment with high volumes.
• Exceptional attention-to-detail.
• Must be proficient in Adobe Creative Suite.
• Understand competitive and best-in-class design practices for digital content.
• Ability to uncover digital design trends and implement them wherever required.