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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Pondicherry

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Pondicherry)
• Experience - 2-4  years

Key Responsibilities

• Backend & API Engineering (60% Focus)
• Design and implement REST APIs and microservices for high-performance AI systems.
• Apply enterprise object-oriented programming best practices for secure, scalable backend services.
• Integrate AI-powered features with cloud-native architectures.
• Generative AI & LLM Development (40% Focus)
• Build LLM-powered features with the OpenAI API or other LLM APIs (reasoning and non-reasoning models, temperature tuning, version control).
• Implement retrieval-augmented generation (RAG).
• Apply advanced prompt engineering and model tuning techniques for optimized results.
• Deploy and manage solutions using Docker and secure integrations (e.g., SSO, Google Drive).

What We’re Looking For

• 10+ years of backend engineering experience (REST APIs, microservices, OO enterprise architecture).
• 3+ years of experience building AI/ML solutions (LLMs, RAG, OpenAI API).
• Strong hands-on Python expertise and object-oriented design patterns.
• Hands-on experience with Langchain, Lambda, Docker, and secure system integrations.
• Proven track record delivering production-ready, scalable applications.

Role Overview

The Business Development Executive will be responsible for generating leads,

meeting business clients, understanding their IT infrastructure needs,

proposing suitable solutions, and closing deals.

This is a pure B2B field sales role focused on IT infrastructure and support

services.

Key Responsibilities

 Identify and generate leads from businesses across Pune

 Conduct client meetings and understand IT/network/security requirements

 Propose suitable IT infrastructure and AMC solutions

 Coordinate with technical team for solution design and quotations

 Follow up and close deals

 Maintain client relationships for repeat business and AMC opportunities

 Achieve monthly sales and revenue targets

Mandatory Requirements (Do not share profiles without these)

 Minimum 2 years of experience in B2B sales / business development

 Experience in selling IT services, IT hardware, networking, security, or

software solutions

 Comfortable with field visits and client meetings

 Experience handling complete sales cycle: lead → meeting → proposal →

closure

 Strong communication and negotiation skills

 Target-driven approach

 Based in Pune and willing to travel locally for meetings

Preferred Background

Candidates from the following backgrounds will be preferred:

 IT services / system integrator companies

 IT hardware / networking / cybersecurity sales

 Telecom / ISP / software solution sales

 Experience selling to SMEs, hospitals, schools, CA firms, corporates

Key Skills Required

 Understanding of basic IT infrastructure (Wi-Fi, firewall, servers, desktops,

AMC)

 Lead generation through cold calling, references, LinkedIn, and field visits

 Ability to identify decision makers in organizations

 Strong follow-up and relationship-building skills

 Self-motivated and performance-oriented attitude

Compensation

 Fixed salary + attractive performance incentives

 Opportunity to grow with a fast-growing IT company

 Support from technical and tele calling team for lead generation

 Dynamic and supportive work environment

• Netapp Cdot (madatory), Linux,GPFS, Brocade SAN
• Additional Skill Set: Automation & Dell ECS

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Offer:

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Engineering Manager – Backend

Opportunity in this role / Why should you join us?

Series D funded supply chain startup.

Requirements

• Software engineering experience of greater than or equal to 7 years
• Experience managing a technical team of at least 3 people
• Exposure to consumer facing products
• Strong technical background and ability to contribute to design and review
• Familiarity with our tech stack or an analogous tech stack

Technologies Used

• Web application frameworks : Ktor, Spring Boot, Ruby on Rails, Node.js, Java Play, AWS Lambda
• Languages : Kotlin, Java, Ruby, Javascript, Python
• Datastores : PostgreSQL, Aerospike, Redis, DynamoDB, Amazon Redshift
• Communication : HTTP, Amazon SQS, Sidekiq, Amazon SNS
• Server management : Amazon ECS, Docker
• Design frameworks : Domain Driven Design, Clean Architecture, Layered Architecture

Roles and Responsibilities

This role requires a person to drive the engineering of a set of products by aligning with business and product

stakeholders and building and upskilling a team to aid in this. The responsibilities include:

Business and product alignment and planning

• Work closely with business and product stakeholders to understand and align with product initiatives and iterations.
• Help shape the engineering requirement by aligning with the product manager and fleshing out concepts and user flows.
• Formalize business requirements into roadmaps and sprints.

1. Product and system development

• Drive high level modeling and design for projects, also focusing on non-functional aspects, including but not limited to database design, communication protocols, deployment systems, etc.
• Drive adoption of design frameworks like domain driven design, clean architecture, etc., resulting in a robust layered architecture.
• Drive good code review practices, using the review process as a mentoring tool to upskill people.
• Ensure test coverage of systems, partly through unit and integration testing, and partly through blackbox testing by collaborating with the Quality Assurance team, via good testing practices.

1. Project Management

• Drive the execution of the project by delegating tasks effectively.
• Resolve blockers through technical expertise, negotiation and delegation.
• Estimate timelines and ensure adherence to them through effective sync-ups and course corrections.

1. Maintenance

• Formulate SLAs and oversee their adherence for the various systems, effectively tracking issues and performance inefficiencies.
• Performance monitoring and optimization for systems.
• Drive technical re-design, remodeling and refactoring of systems for robustness and sustainability.

1. Team Management

• Typically manage a team of 3 - 6 members and a portfolio of 3 - 6 products.
• Do periodic assessment of reportees, chart their career growth paths and train them.
• Recruit members into the team by collaborating effectively with the recruitment team.

Product Overview

You will be contributing to products concerning both customers and partner drivers. Product sectors

include:

• Growth : You’ll build tools to help boost user growth on the platform including our industry bestdriver on-boarding, training and certification system, referral system, and lead managementmmodels.
• Lifecycle Management : Build tools to help users engage with the platform better, which includes rewards and recognition module, subscription service, account management tools, partner and customer wallets and payout modules, and churn detection systems among others.
• Transaction Experience : You’ll help deliver the most delightful booking experience to our customers and drivers. As part of this team, you’ll be responsible for our core booking system, pricing and payment systems, location tracking and filtering services, fraud prevention systems, and in-app ticketing and support among others.
• Fulfilment : As part of the fulfilment team, you’ll work on systems which ensure high degree of ride fulfilment on the platform. Tools including allocation methodologies and system, dynamic pricing, dynamic partner routing, and partner re-activation tools among others.
• Enterprise Solutions : You’ll help Porter’s enterprise customers achieve delivery excellence. You’ll build tools for contract management, fleet management, fleet and route optimisation tools, alerting and monitoring tools, and analytics suite among others.

This is intership for three months .

About the internship

Selected intern's day-to-day responsibilities include:

1. Testing graphics across various media

2.Creating images and layouts by hand or using design software

3.Ensure final graphics and layouts are visually appealing and on-brand

4.Prepare rough drafts and present ideas

Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. are available for duration of 3 months

3. are from or open to relocate to Delhi and neighboring cities

4. have relevant skills and interests

Please find below JD

• 4 -10 years' experience in Frontend technologies
• Strong core JavaScript with ES6, ES5, ES7
• Proficient in React.JS with minimum 2 years of experience
• Proficient in HTML5, CSS3
• Proficient in Grunt, Gulp and Webpack, bower, yarn, module loader
• Hands on experience with multiple library/frameworks - jQuery, Jasmine, Mocha, etc.
• Unit testing / E2E testing is necessary.
• Expert level understanding of HTTP protocols (1.0, 1.1, and 2.0) and WebSockets and JS WebSocket
• Experience with working on SaaS/PaaS based applications.
• Good analytical and problem-solving skills.
• Upbeat, highly motivated, and self-starter & Strong communication skills.

 Company profile: https://apc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.innominds.com%2F&;data=04%7C01%7C%7Cbfa37f316b0142ee45e008d91a9266fd%7C4643991463b7464e83279b13737ae8cf%7C1%7C0%7C637570038501362488%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=mX05qphV6hkETXRm1DLlYLCNbkGAuwQ37P3%2BsQFwBpE%3D&reserved=0">www.innominds.com    

Do share below details to proceed further:

CTC:    

ECTC:    

NP:    

Work Location: Bangalore / Hyderabad  / Pune

Relevant experience in JavaScript, React / Angular: