DV Jobs in Mumbai
About the role:
Will be responsible for a massive opportunity to build and be a part of the largest performance marketing setup. This role assumes the responsibility of crafting a performance strategy for clients and creating success stories
Roles & Responsibilities
• Implement buys in DSP
• Execute testing strategies
• Deliver insight into the implications of campaign constraints, such as scale, ramp-up time, creative used and cost per conversion
• Contribute to clients' business growth by identifying new opportunities and encouraging planning
• teams to implement creative solutions
• Maintain knowledge of media technology buying platforms and analytics tools
• Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
• Support and educate planning teams in identifying opportunities and delivering recommendations to clients
• Work independently with guidance from management regarding overall goals and objectives
• Oversee campaign analysts, strong knowledge of the programmatic landscape and challenges in the marketplace
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
. • Maintain and organize campaign-specific materials in the team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for the campaign launch
• Traffic campaign tags into ad exchange environments.
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance using the internal tools/process. • Provide Weekly/monthly reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.
• Strategic client engagements with clients resulting in recommending, developing presentations and planning campaigns that deliver on client objectives.
Requirements:
• UG/PG, MBA preferred
• 2-5 years of experience in search both DSP/SEM and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities
• Hands-on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must-have sound understanding of ad-server technologies i.e. double-click, Sizmek, DMP(Lotame, AAM, crux, Bluekai etc.)
• A strong customer service mentality
• Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges
Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India's largest companies across multiple domains. This will be an opportunity to directly work with the founders. What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.
We at Expertrons are looking for a talented Senior Executive for User Acquisition
Roles and Responsibilities
1) Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising) within India.
2) Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
3) Continuously improve & help make Expertron's Marketing team a centre of excellence by aggressively adopting automation and dashboarding.
Who can Apply :
1) 2-4 years paid acquisition experience for consumer brands in India, especially UAC.
2) Advanced working knowledge of MS Excel
3) Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.