Laqshya Media Pvt
https://www.laqshyagroup.com/Jobs at Laqshya Media Pvt
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Responsibilities
- Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
- Lead requirements gathering and solution design
- Communicate project outcomes to internal project stakeholders
- Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
- Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
- Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
- Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
- Creating nurture journeys through Engagement Studio
- Should know how to setup custom email preference centre and unsubscribe pages
- Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications
Required Qualifications and Background
- At least 2 years’ experience in delivering Salesforce or marketing automation projects
- Successfully completed at least two Pardot implementations
- At least 2 years’ experience working hands-on with Pardot
- Certified Pardot Specialist
- Certified Pardot Consultant
- At least 2 years B2B marketing experience
Desirable:
- B2B Marketing Agency experience
- A University degree in Marketing or Tech-related subject
- Certified Salesforce Administrator
- Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
- Experience using the Pardot API to integrate third-party systems.
- Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
- Experience with Google Analytics, SEO, PPC, Social Media marketing.
- Active in the Salesforce Trailblazer community.
Knowledge, Skills, and Abilities
- B2B Marketing experience either client-side or agency
- Has a ‘can-do’ attitude and a good team player.
- Excellent communication skills, written and verbal
- Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
- Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
- Adept at communicating with the business, technical & user communities.
- Versatile and easily adaptable to changing workloads. Being agile is key!
- Ability to work both autonomously and collaboratively.
- Experience with mapping and implementing end-to-end marketing campaign
Attention to detail and the awareness to test everything that you do thoroughly and accurately.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country. In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.
We are searching for a committed, deadline-driven Executive / Sr. Executive / AM – BD & CS to join our Mumbai sales team.
Experience: 3-4 years in Ad sales (Print Media, Radio, OOH, etc.).
Location: Jogeshwari, Mumbai
Compensation: As per Industry Standards
Education: Graduate / MBA / Specialization in Mgmt. / Marketing / Sales would be preferred
Industry: Media / Entertainment
DESIRED CANDIDATE PROFILE
Strong experience in Client Servicing (corporate) experience with OOH Media / Radio / TV / Print Media.
Must have exposure to handling large corporate clients/advertisers.
Able to identify the client's priority and provide solution-based approach.
A networked individual with pre-existing relationships with clients and ad agencies.
Excellent verbal & written communication. Strong organizational, interpersonal, time management and presentation skills
Comfortable with hustle and dynamic nature of work
JOB DESCRIPTION
Identify brands, businesses, and industries to service, with the objective of increasing our media usage.
Establish contacts with key decision-makers of large corporate clients.
Capable of conceiving original consumer engagement strategies and pitch them to clients and developing long-term relations.
Develop customized strategies for win-win associations with clients from various industries and agencies.
Constantly gauge market responses for further strengthening our business relationships.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
experience in Radio / TV / OOH / Print sales and account acquisition, having worked with corporates and agencies.
Experience: 7-10 years of sales (corporate) experience with Radio / TV / OOH / Print. Exp. in Airport
OOH will be added advantage.
Location: Noida
Compensation: As per Industry Standards
Education: Graduate / MBA / Specialization in Mgmt. / Marketing / Sales would be preferred
Industry: Media / Entertainment
DESIRED CANDIDATE PROFILE:
- Strong experience in Ad / Media Sales (OOH / Radio / Print / TV)
- Must haver exposure to acquiring and handling large corporate clients / advertisers.
- Hands-on experience in concept selling, brand planning & selling, prospecting and business development/alliances
- A networked individual with pre-existing relationships with clients and ad agencies.
- Ability to perform in a target-driven sales environment and cope up with a fast-moving business environment
- Excellent verbal & written communication. Excellent with MS Word, Excel and PowerPoint
RESPONSIBILITIES
- Identify brands, businesses, and industries to service, to increase our media usage and new business development.
- Establish contacts with key decision makers/marketing heads of large corporate clients.
- Responsible for growing the revenue through sales efforts – market coverage and new business development.
- Capable of conceiving original consumer engagement strategies and pitching them to clients and developing long-term relations.
- Conceive sales strategies and pitch them to clients and develop long-term business relations.
- Constantly gauge market responses for further strengthening our business relationships.
- Responsible for all client communications, conflict resolution and compliance with the client’s deliverables.
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