Bigul.co

We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
• Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
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Brand Positioning:

• Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
• Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
• Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

• Ensure brand consistency in all communication and marketing materials.
• Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

• Develop and manage budgets for marketing and brand-related activities.
• Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

• Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
• Build strong relationships with internal and external stakeholders.

Market Analysis:

• Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
• Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Regularly report on brand performance and recommend adjustments as needed.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Brand Manager in a similar role.
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead cross-functional teams.

If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

Job Brief 

We are currently looking to hire an enthusiastic & driven CRM Manager to join our team and implement improvements to the CRM processes, propose methods to acquire & retain customers and participate in growth campaigns. 

Responsibilities 

• Analyzing data to inform business development and campaigns 
• Driving CRM initiatives and overseeing the execution of campaigns 
• Acting as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns 
• Partnering with different stakeholders to keep them informed about upcoming data management initiatives 
• Maintaining and improving data management processes and accuracy 
• Working with IT to manage CRM systems and data warehousing 

Qualifications 

• A bachelor’s degree or higher in marketing, computer science or related field 
• Minimum experience of 3 years in creating systems and processes for customer lifecycle management and customer success 
• Can work in a fast-paced environment and deliver results on tight deadlines 

Bigul is a dynamic and innovative company that strives to lead in the financial services sector in India. We are seeking a talented and experienced Corporate Design Lead to join our design team and help shape the visual identity of our brand.

Job Overview

As a Corporate Design Lead, you will be responsible for overseeing and executing the visual design aspects of our brand. You will lead a team of designers, working closely with cross-functional teams to ensure that our brand's design guidelines are consistently applied across all touchpoints. Your role is instrumental in maintaining and enhancing our brand's visual identity, ensuring a cohesive and engaging customer experience, improving UI and UX design, and creating digital videos for intros, outros, and presentations.

Key Responsibilities

1. Brand Design Strategy: Develop and execute the corporate design strategy, ensuring it aligns with our brand values and objectives.
2. Team Leadership: Manage and inspire a team of designers, providing guidance and fostering a creative and collaborative work environment.
3. Brand Consistency: Ensure that design elements, including logos, colour schemes, typography, and imagery, adhere to brand guidelines across all materials and platforms.
4. Collaboration: Work closely with marketing, product, and other departments to align design efforts with overall business goals and messaging.
5. Design Production: Create and oversee the production of visual materials such as marketing collateral, presentations, packaging, and digital content.
6. Quality Control: Implement quality control measures to maintain a high standard of design excellence and consistency.
7. Digital Video Production: Design and produce digital videos for video intros, outros, presentations and similar to enhance our brand's visual appeal.
8. Corporate Presentation Design: Develop compelling and visually engaging corporate presentations for internal and external audiences. Create templates that users across the organisation can use.
9. Proficiency in Design Software: Utilize design software such as Adobe Creative Suite, including Illustrator, Photoshop, and InDesign, to create and edit design assets.
10. UI and UX Design: Enhance user interfaces and user experiences, ensuring a seamless and visually pleasing interaction with our products and services.
11. Research and Trends: Stay up-to-date with design trends and emerging technologies to keep our brand visually competitive.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or a related field.
• 5 years of experience in design, with a focus on corporate branding and UI UX design
• Proficiency in design software such as Adobe Creative Suite.
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• A portfolio demonstrating your design expertise and experience, including digital video projects, corporate presentations and UIUX work.